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Theo. Wilson & Co.'s steam ship bread, cracker, & cake bakery, 212 & 214 North Front St. Phila. [graphic].
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John Serz Scrapbook
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Details
Contributor
Serz, John, ca. 1810-ca. 1878.
Title
Theo. Wilson & Co.'s steam ship bread, cracker, & cake bakery, 212 & 214 North Front St. Phila. [graphic].
Publisher
[Philadelphia]
Publisher
PA. Philadelphia. 1870
Date
[ca. 1870]
Physical Description
1 print: steel engraving mounted on paper; 23 x 31 cm.(9 x 12 in.)
Description
Advertisement depicting the one-block deep manufactory and "retail sales rooms" adorned in signage. Signs advertise "bread and crackers" for export and "All Kinds of Crackers, Soda Biscuits, Sugar Biscuit, Cakes &c &c. Pilot and Navy Bread." Barrels are visible in upper freight windows and pedestrians walk on the sidewalk. During the Centennial Exhibition of 1876, the company, renamed Walter G. Wilson & Co., introduced animal crackers to America. The building was razed by fire in 1879.
Notes
Probably engraved by John Serz.
Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012.
Gift of Madelyn Wolke, Lucianne Reichert, and Clifford A. Mohwinkel Jr.
Subject
Theodore, Wilson & Co.
Bakeries -- Pennsylvania -- Philadelphia.
Geographic subject
Front Street (Philadelphia, Pa.) -- North -- 212-214.
Genre
Advertisements -- 1860-1870.
Steel engravings -- 1860-1870.
Location
Library Company of Philadelphia| Print Department| albums - Serz [P.9773.79b]
Accession number
P.9773.79b
In Collections
John Serz Scrapbook
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