Augmented collection of advertisements for 19th-century Philadelphia businesses originally compiled by local Jewish socialite Emily Phillips, ca. 1860-ca. 1880s.

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Maison Doree, No. 8 South Broad Street, Philadelphia. W.A. Clawson.
Series of illustrated trade cards depicting children at play, including two girls playing with a jack-in-the-box; two boys playing with a balloon and a dog; a boy playing a guitar and serenading a girl; and a boy and two girls dangling a cat toy on a string in front of their pet cat., Title from text printed on versos of three prints [1975.F.640-642]., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Major E. Newell, with Genl. Tom Thumb's Museum. H.R. Jacobs, manager.
Illustrated trade card die cut and shaped into a painting palette. Promotes General Tom Thumb's Museum and depicts Major E. Newell attired in four costumes. Tom Thumb, born Charles Sherwood Stratton, was a little person who toured with P.T. Barnum., Advertising text printed on verso: General Tom Thumb and his charming little wife with entire troupe. Horticultural Hall positively two weeks only Sept. 25 to Oct. 7th. Every afternoon & evening. Skatorial champion. Major Newell, the impersonator; Zoe Meleke, and her performing canary birds; Whiston, humorist and great facial artist; marvelous midget; Bingham, ventriloquist & illusionist with a congress of brilliants., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Marks Bros. trade cards]
Series of illustrated trade cards depicting a female Asian fairy figure with wings and chopsticks in her hair holding a fan and a flowering branch and butterflies encircling a plant in an urn with a geometric border. Marks Bros. was a partnership between William, Ferdinand and Emmanuel Marks., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Marshall House, "The Union and the Constitution." No. 243 N. Fourth St., above New, Philadelphia.
Illustrated trade cards depicting an eagle with a ribbon in its beak and laurel wreath in its talons surmounting an American shield. P.A. Marshall operated a restaurant and hotel from 243 North Fourth Street in Philadelphia between 1860 and 1864., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Martindale & Johnston, 10th and Market Sts., Philad'a.
Illustrated trade card depicting an ornate jug and bowl and three birds surrounded by a decorative border. Martindale & Johnston operated their grocery and wine and spirits' shop from Tenth and Market Streets between 1869 and 1883, before the style changed to Thomas Martindale & Co., Contains a price list of a few specialties, mostly of various wines, printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Master of ceremonies, Frank Shantz.
Illustrated trade card depicting a couple attired in fancy dress for a ceremony., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Matthew H. Fifield, machinist, light "special" machinery and models. Also tools for jewelers, silversmiths, dentists and sheet metal workers, No. 3015 Chestnut Street, Philadelphia.
Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Maxwell's gypsum, prepared gypsum. Trade mark.
Illustrated trade card advertising George E. Maxwell's paint and depicting an African American man carrying a bucket of gypsum and a brush over his shoulder. He stands, attired in a white collared shirt, a tie, a red waistcoat, a black jacket, pants, and bowler hat, in front of a window displaying barrels of "Maxwell's gypsum.", Title from item., Date inferred from operating dates of advertised business., Advertising text promoting Maxwell's prepared gypsum for whitening and coloring walls, fences, barns printed on verso. Also notes awards (First Premium, Special Diploma) issued by the Pennsylvania State Agricultural Society in 1880., Imprint printed on verso: For sale by Geo. E. Maxwell, No. 528 South 16th Street, Philadelphia., Stamped in red ink twice on recto and once on verso: 1431 South St., Gift of Emily Phillips, 1883., Description revised 2021., Access points revised 2021., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
McClees' Express, between Bryn Mawr and Philadelphia.
Illustrated trade card depicting a small vignette of a man loading a horse-drawn delivery cart., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[McIlvaine & Co. trade cards]
Series of illustrated trade cards for McIlvaine & Co., grocers, at Juniper and Chestnut Streets in Philadelphia. Illustrations depict various birds, flowers and women outside feeding birds, picking flowers, and sitting near the ocean., Title supplied by cataloger., Four prints copyrighted 1879 by Bufford's Boston., Three prints, part of "Series No. 9", copyrighted by Wemple & Kronheim, N.Y., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
M.E. Hoopes.
Illustrated trade card depicting a peacock perched on a thin tree branch. Daniel S. White, Jr. purchased The Traymore from M.E. Hoopes in 1886., Advertising text for the Traymore Hotel in Atlantic City, New Jersey printed on verso: The Traymore, having been re-painted and being furnished in the best modern style throughout, with thorough light and ventilation (requisite in summer houses), with use of elevator for invalids, and owing to arrangements, that have been perfected, have secured the services of the most efficient and experienced assistants in the various departments, and being determined to use all my energy and ability, anticipate exceeding its past excellence, which the liberal patronage it has received attests. Very respectfully, M.E. Hoopes., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
M.F. McDonough & Co., importers, No. 117 South Front St., Philadelphia.
Illustrated trade card depicting a scroll with the title inscribed superimposed onto two scenes, including a rose and diagonial border of rosettes and other geometric shapes and a snow-covered dwelling surrounded by bare trees., Title printed in purple ink., Letter printed on verso marked "Philadelphia, June, 1882" notifies M.F. McDonough & Co. patrons about the sale of "Eugene Clicquot" brand of champagne from France., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Milliken's linen store trade cards]
Series of illustrated trade cards for G. Milliken & Sons at 828 Arch Street in Philadelphia. Illustrations depict a vignette of a loom surrounded by a garland of holly and a woman seated working at a loom. G. Milliken's linen store was established in 1846 for the importation and sale of pure linen goods of every description., One print [1975.F.637] copyrighted 1877 by L. Prang & Co. and printed by McCalla & Stavely, prs., 237-9 Dock St., Phila., One print [1975.F.637] contains advertising text promoting G. Milliken's linen products printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Miss E. Levy, 1018 Chestnut St., Phila. Umbrellas & parasols, leather goods, fans.
Illustrated trade card depicting a business card for Miss E. Levy tucked into a spray of leaves., Copyrighted 1880 by Bufford, Boston., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Miss. M. Peebles, fine millinery, 2816 Germantown Ave., Phila.
Illustrated trade card depicting the profile of a well-dressed woman holding up and inspecting a plumed hat. Maggie M. Peebles immigrated to the United States in 1886 and set up a millinery shop at 2930 Germantown Avenue in Philadelphia in 1894 before relocating to 2816 Germantown Avenue in 1897., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Wright., Digitized.
Money bags, Chestnut Street Theatre. Marrying for money.
llustrated trade card depicting a vignette of an older man and a young woman. As he mischievously twists his mustache, she is posed in a childlike manner, seated and playing with his pocketwatch. Vignette surrounded by money, including paper and coin currency. The comedy "Money Bags" by J.W. Shannon debuted at the Chestnut Street Theatre in 1881., Contains advertising text printed on verso: Chestnut Street Theatre, Chestnut St., above Twelfth. Another novelty! First production in America. Three hours fun! J.W. Shannon's inimitable comedy Money Bags commencing Thursday, Oct. 20, Wednesday & Saturday matinee. Best reserved seats 50 cents. Reserved seats at admission prices after the doors are open in the evening. Full of fun and merriment! Seats may be secured two weeks in advance., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Morgan & Headly trade cards] [graphic].
Series of illustrated trade cards promoting jewelers Morgan & Headly in the Mutual Life Building at the northwest corner of Tenth and Chestnut Streets in Philadelphia. Trade card depicts a large diamond jewel [1975.F.579]. Illustrated trade card depicts a caricaturized Japanese woman and boy playing a horn. The woman, wearing her hair tied up and decorated with kanzashi (decorative hair ornaments) and attired in a floral patterned kimono, stands before a Japanese-style building. She leans her left arm over a wall and looks down at a boy, wearing a shaved head with a small ponytail and attired in a tunic, a belt, pants, and cloth, slip-on shoes, playing a horn next to a bird with its beak open [1975.F.592]. Trade card depicting a Japanese-stylized scene of a crane bending over and cleaning its feathers with its beak. Also includes flowering tree branches [1975.F.593]., Title supplied by cataloger., Date inferred from content and history of the advertised business., One print [1975.F.579] contains vignette printed on verso depicting a hand-held fan superimposed onto a ribbon., RVCDC, Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Mrs. Geo. M. Baker, stationery, fancy goods, &c. 987 N. Second St.
Illustrated trade card for Mrs. George M. Baker's stationery and fancy goods shop depicting a lamp flanked by flowers and a decorative fan., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Mrs. H. Steward, London & Paris Millinery, No. 435 North Second St., Philadelphia.
Illustrated trade card depicting a spray of flowers., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Mrs. Swasey, 340 N. Eighth St., Philada.
Illustrated trade card depicting a spray of flowers. Trimmings store owned by Georgiana Swasey, wife of Captain W.P. Swasey., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
M.T. Hess, successor to D.L. Page, manufacturer of fine confections, no. 918 Arch Street, Philad'a.
Series of illustrated trade cards depciting boys and girls outside fishing, climbing trees, and taking eggs from a property with a "no trespassing" sign attached to a stone wall., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
N. Bryan, electro gold and silver plating, 1113 Chestnut St., Philadelphia.
Series of illustrated trade cards depicting business cards inset into flowers with bumblebees., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Nath'l W. Appleton, stationer, No. 7 School Street, Boston.
Illustrated trade card depicting an anthropomorphic cat attired in human clothing including trousers, striped shirt, vest and straw hat. The cat empties a bucket of water printed with the stationer's name into a jug. An "ice wagon" is visible behind him., Copyrighted 1881 by J.C. Beard., Advertising text printed on recto., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
National College of Commerce, 1200 and 1202 Chestnut Street, Philadelphia.
Illustrated trade card depicting three scenes surrounded by flower garlands and a banner inscribed "National College of Commerce". A central vignette shows an exterior view of the Beneficial Saving Fund Building (built 1887 after designs by Edwin Forrest Durang) at 1200-1202 Chestnut Street in Philadelphia. The exterior view of the building housing the college is flanked on the left by a scene showing various vessels on the water, including two men in a small rowboat in the foreground and on the right by a scene depicting a locomotive stalled at a railroad station showing a cityscape in the background., Advertising text printed on verso discusses the benefits of a business education., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
The new Philadelphia clothing house. Mackey, Johnson, Turner & Co., 922 Chestnut Street.
Illustrated trade card depicting a boy and a girl standing on large daffodil petals. The boy holds the girl's hands to help her down from a taller flower., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Newgarden's up town ribbon box, 1224 Columbia Avenue, Philadelphia.
Illustrated trade card depicting two birds perched on a spray of flowers adjacent to the title., Copyrighted by J.H. Bufford's Sons, Boston., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Niagara corn starch, Wesp, Lautz Bros. & Co., Buffalo, N.Y.
Illustrated trade card depicting a boy standing in a corn field holding an ear of corn comparable in size to him., Advertising text printed on verso promotes Acme soap and Niagara starch as "the purest, the sweetest, the best"., Distributor's imprint printed on verso: Mrs. A. Gelzer, wholesale and retail grocer, N.W. corner of 3d and Green Streets, Philadelphia. Manuscript note above address: Chester. Refers most likely to Loretta Gelzer, wife of Peter Gelzer, who operated a grocery store at 600 North Third Street in Philadelphia., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
No more Chinese cheap labor. Celluloid cuffs, collars & bosoms. [graphic].
Trade card containing an illustration depicting a racist scene with the figures of Uncle Sam and America, and a Chinese man laundry worker. In the left, the laundry worker, wearing his hair in a queue and attired in a long-sleeved, orange tunic; long, wide-legged, white pants; and orange slip-on, cloth shoes; sits on an over-turned wooden wash tub. His eyes are closed, and he holds his head down in his left hand. His left leg is crossed over his right, and his right hand is on his left ankle. To his left, the white woman figure of Columbia/America, looks down at the laundry worker and points up with her right hand. In her left hand, she holds up a shield with the pattern of the American flag and marked "Invention." She wears her dark hair pulled back to the nape of her neck and is attired in a gown with the pattern of the American flag, a red and blue cap adorned with a white star, and sandals. An open box of spilled starch lies between her feet and those of the laundry worker. Behind the laundry worker, is a laundry iron on a shelf, Chinese characters written on a wall, and Uncle Sam resting his arms on the ledge of an opening in the wall. Uncle Sam has red hair and a beard and is attired in a top hat, a blue jacket with a white star pattern, a red neck tie, and white shirt with the collar turned up. He looks at America. Above his head is the sign "Gon Up Chinese Laundry." Patented during the 1860s and 70s, separable celluloid collars, unlike separable paper collars, were waterproof and longer lasting, as well as fashionable and affordable. Following the Chinese Exclusion Act of 1882, the celluloid collar industry leveraged the racist legislation to promote the use of celluloid collars as patriotic and as a means to make Chinese launderers obsolete and to facilitate the end of Chinese immigration., Title from item., Date inferred from content., Includes advertising text printed on verso: A New Improvement-Patented. Waterproof Linen. Waterproof-Elastic-Durable. Ladies' & Gents' Cuffs Collars, [Bossa]ms, Made From Celluloid. In Introducing this new invention [italicized], we beg to call the attention of the public to some of the remarkable features of this "new departure," [italicized], which will commend the use of these goods to all who study economy, neatness, and beauty [italicized]. 1st. The Interior is Fine Linen. 2d. The Exterior is Celluloid. 3d. The Union of Above, Combines the Strength of Linen With The Waterproof Qualities of Celluloid. 4th. The Expense of Washing Is Saved. If The Goods Are Soiled Simply Wipe Them Off With Soap And Water. 5th. The Goods Never Wilt Or Fray On Edges. 6th. They Are Perspiration Proof. For Sale by All Gents' Furnishing & Fancy Goods Houses throughout the Country., Image caption: "Othello's occupation gone." The Hand Writing on the Wall., Purchased with funds for the Visual Culture Program., RVCDC
No rewashing - always uniform. Kirk's blue India soap. No blueing required when this soap is used.
Illustrated trade card depicting an elephant on recto and verso. James S. Kirk & Co., the manufacturers of Kirk's blue India soap, relocated to Chicago, Illinois from Utica, New York in 1859., Trimmed down to shape of elephant and grass., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler., Digitized.
Noix de coco, manufactured by Warner & Merritt, Philadelphia.
Illustrated trade card depicting indigenous men and women serving a white woman in a tropical paradise. She relaxes in a hammock as a man fans her with a paddle fan, a woman sets a tray of food next to her, and a man gathers coconuts into a basket. Additional imagery includes palm trees, a fountain, a monkey, a parrot, and pineapples. Warner & Merritt began importing fruit in Philadelphia ca. 1869 and were one of the largest firms importing West Indian fruit in the country by the time of their insolvency in 1884., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Nolan & Counsellor, fruits, flowers, &c. 1146 Broadway, bet. 26th and 27th Streets, New York.
Illustrated trade card depicting a bird and a rose adjacent to a scroll with the title inscribed on it., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Northwood Cemetery entrance. The beauty and adaptibility of the grounds are unsurpassed by any cemetery in the country.
Illustrated trade card depicting trees flanking Northwood Cemetery's entrance gate near Fifteenth and Haines Streets in Philadelphia. Headstones are visible in the distance., Advertising text printed on verso: Northwood Cemetery. Lots for sale as low as $25.00. Terms on a $25.00 lot: $1.00 to be paid at time of purchase; $1.00 per month thereafter, with the privilege to bury at any time after $10.00 are paid on said lot. Larger lots in same proportion. For further information, address by postal card or letter to B.F. Wilson, 1511 Stiles St., Philadelphia., Address for B.F. Wilson annotated on verso. Printed "1228 Citron Street" and crossed out., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Norway.
Illustrated trade card depicting the flag of Norway., Advertising text printed on verso: L.A. Clinton, brush emporium. Clinton's celebrated brushes of every style and quality, 1806 Chestnut St., Philadelphia., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
F.X. Brenner, manufacturer and dealer in stoves, heaters, ranges and builders' hardware, tin and housefurnishing goods, No. 1621 Germantown Avenue, Philadelphia.
Trade card with a bust-length portrait of a man on the recto and text composed in a tongue-in-cheek manner promoting a hardware dealer as a murderer - of prices - on the verso. Portrait depicts a young, bearded man. His hair is parted to his far left. He is attired in a coat with small lapels., Date inferred from the construction of the name of engraver., Advertising text on verso: Murder! On the other side is given a fair likeness of a notorious character still at large and wanted for the murder of high prices on Hardware. He is said to have made the assault with an Iron Will forged to a Cast-Steel Determination. Description. The accused is less than 16 hands high, weighs less than two hundred pounds, has two large patches on the seat of his pants, and wears a 50-cent shirt. When last seen he was selling Hardware at very reasonable prices on the banks of the raging Mahoning. A liberal reward will be given to anybody that catches him asleep during business hours., Purchased with funds for the Visual Culture Program.
O. B. De Morat, photographer, No. 2 South Eighth St., Philadelphia.
Series of illustrated trade cards depicting couples, including one on their wedding day and another under an umbrella in the rain., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
O. E. Kirchhoff, photographer. No. 527 & 529 Chestnut St., cor. 6th.
Illustrated trade card depicting a boy or a girl riding on the back of a rabbit and holding up a sign reading "Lead, but never follow"., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Oh let the nations be glad and sing for joy: for thou shall judge the people righteously and govern the nations upon earth. PS. 67-4.
Illustrated trade card depicting a bird perched on a branch of a flowering tree., Copyrighted 1878 by Wemple & Kronheim, N.Y., Contains the Central News Company's (Phila.) net price list of Wemple & Kronheim's day and Sunday School reward cards (Series No. 1-36) printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Miriam Levy., Digitized.
[The Old Continental Clothing Manufacturing Company trade cards]
Series of illustrated trade cards depicting two girls playing with a jack-in-the-box and a boy applying wallpaper while one toddler watches and another peers into a nearby bucket of adhesive., Title supplied by cataloger., Printers and engravers include Eckel, pr., cor. 19th and Market., One print [1975.F.187] tinted with blue ink and one print [P.9636.5] tinted with red ink., Advertising text printed on versos promotes the Old Continental Clothing Manufacturing Company's low prices and includes price lists., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Old Judge cigarettes, Goodwin & Co., New York, U.S.A.]
Illustrated trade card depicting patent information printed in gold on red bands attached to "Old Judge" cigarettes and surrounded by a scroll, florettes, geometric shaped-borders, and ornate text. Goodwin & Co. merged with other tobacco companies in 1890 to form the American Tobacco Company., Title supplied by cataloger., Advertising text printed on verso entitled, "Important for cigarette smokers to know," promotes the rice paper (patented in 1878) used in "Old Judge" cigarettes produced by Goodwin & Co., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Old processee starchee no goodee. It smellee rots & makee shirts yellee.” "I will never use any other but the New Process Starch." New Process Starch. Manufactured only by the Firmenich Manufacturing Company, Peoria, Ill. [graphic].
Trade card promoting Firmenich Manufacturing Company and depicting a racist caricature of a Chinese man laundry worker contrasted in a split panel with a white women doing laundry. In the left, the Chinese man, wearing a queue hairstyle and attired in a white tunic and pants and blue cloth slip-on shoes, stands and irons a shirt on a table. He speaks in pidgin English, “Old processee starchee no goodee. It smelle rots and make shirts yellee.” On the floor are two boxes of “Old Process Gloss Starch.” On the table is a bowl of steaming water. A teapot heats on the stove behind him, and clothes hang on the clothesline. In the right, the white woman, attired in a pink dress with a white bow around the neck and white cuffs, stands behind the table ironing. She says, “I will never use any other but the new process starch.” A young white boy hands her a box of “New Process” starch, and two additional boxes lie on the floor in the right. On the table is a bowl of water. A tea kettle steams behind her on the stove. Buildings are visible through a window in the background. Dr. Joseph Firmenich (1828-1903) started a starch company with his two sons, George and Frank. The Firmenich Manufacturing Company was incorporated in 1884. The Company opened a glucose plant in Marshalltown, Iowa in 1887. The Company operating into the 20th century., Title from item., Date inferred from dates of operation of business advertised., Advertising text printed on verso: New process starch. This starch is manufactured by a new process, with pure spring water. The light starch and gluten usually found in other starches, especially if made from white corn, are entirely removed and manufactured into other articles. The patents of this process are owned solely by this company. We guarantee all our starch perfectly pure and sweet. This starch, having the light starch and gluten removed, one-third less can be used than any other in the market. Ask your grocer for the new process gloss and corn starch and take no other. Manufactured only by the Firmenich Manufacturing Company. Peoria, Ill., Gift of Linda Kimiko August., RVCDC

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