Augmented collection of advertisements for 19th-century Philadelphia businesses originally compiled by local Jewish socialite Emily Phillips, ca. 1860-ca. 1880s.

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[Lorenzo Puccini trade cards]
Series of illustrated trade cards for Puccini's fruit and wine shops at 1200 and 1408 Chestnut Street in Philadelphia. One illustration, entitled "Exposition Univ'lle de Paris 1878" depicts part of an exhibition building from a lake. Spectators stand in an observatory gazebo in the foreground. The Paris World's Fair, also known as Exposition Universelle, was held in 1878. Other illustrations depict robed female muse figures holding musical instruments, including a lyre and a tambourine., Title supplied by cataloger., One print [1975.F.668] contains advertising text printed on verso: Lorenzo Puccini, importer of Italian, French & Spanish wines & produce, depôt for hot house fruit, 1408 Chestnut St., Philadelphia., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Louis J. Selliez trade cards]
Series of illustrated stock trade cards for Louis J. Selliez's hat store, formerly William Hopson's store, at the northwest corner of Eleventh and South Streets in Philadelphia. Illustrations depict two couples walking arm-in-arm in opposite directions. Includes two dogs and random items scattered on the ground including a rifle, bucket, and eyeglasses. Also shows two performers, one lying on the ground and balancing a ball on his feet and the other demonstrating his strength by lifting weights., Title supplied by cataloger., Advertisement on verso of one print [1975.F.832] printed by John H. Johnson., Advertising text printed on versos promotes fall and winter styles of hats for 1879 and spring styles for 1880., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Lu Lu, the man bird]
Illustrated trade card depicting Lu Lu the man bird wearing a hat with wings and winged shoes flying in the air over circus tents, one of them labeled "Lu Lu". Lu Lu the man bird was one of the main features of W.C. Coup's Monster Four-Ring Circus and Paris Hippodrome., Title supplied by cataloger from text printed on verso., Advertising text promoting the Great Paris Hippodrome and W. C. Coup's New United Monster Shows printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
L.W. Stewart, agt. wholesale and retail manufacturer and dealer in trunks, bags, satchels, ladies' & gents' traveling trunks, pocket books, &c. 29 South Tenth Street, Philadelphia.
Illustrated trade card depicting a small oval-shaped vignette of a dwelling and mountains. Vignette encircled by a flowering vine and a blue bird., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
M. Gould's Sons & Co. No. 8 N. Sixth St. Phila. Pa.
Illustrated trade card depicting brass rods, fire pokers, a cross, a rail, and other brass hardware. A drape containing the company's name hangs from a brass rod., Advertising text printed on verso: Established 1832. M. Gould's Sons & Co. Manufacturers of stair rods and upholsterers' hardware. Artistic and ecclesiastical brasswork a specialty. Brass curtain poles of all descriptions. No. 8 North Sixth St., Philadelphia. Manufactory, Newark, N.J., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
M. H. Traubel, lithographer, 146 So. Eighth St., Philadelphia. [graphic] : Whatsoever a man soweth that shall he also reap.
Trade card for the Philadelphia lithographer active ca. 1849-ca. 1880s. Shows cherubic figures sowing seeds and reaping sheaths of wheat. Also contains flying birds and vinery details. Textual elements include Gothic and cursive letters. Traubel operated from 146 South Eighth street beginning in 1881., Not in Wainwright., Philadelphia on Stone, POSA 119.1, See POSA 119, LOC proof copies of trade card., LCP copy acquired after 2010., Lib. Company. Annual report, 2016, p. 70-71.
[M.A. Fritsche trade cards]
Series of illustrated trade cards depicting children and their pets, including dogs, chicks, birds, a goat, and a rabbit; a man and woman in Renaissance-era clothing; and women, cherubs, flowers, and fruit framing business cards and scrolls for M.A. Fritsche's jewelery business at 1320 Chestnut Street in Philadelphia., Six prints [1975.F.298-300 & 1975.F.315] copyrighted 1879 by Bufford, Boston., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Maas & Vogdes, job printers, [N.E.?] corner of Second & Chestnut Sts., over Corn Exchange Bank.
Illustrated trade card depicting the coat of arms of Pennsylvania, including two horses flanking a shield adorned by a ship, a plow and three sheaves of wheat. An eagle surmounts the shield and clutches in its talons a scroll inscribed, "Virtue, Liberty and Independence". Maas & Vogdes, the partnership between William A. Maas and Joseph Vogdes, operated from the northeast corner of Second and Walnut Streets between ca. 1860 and 1866., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Macdowell, engraver and printer, 1028 Chestnut St., Philadelphia.
Illustrated trade card depicting a bench surrounded by a flowering bush., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
"Mack's milk chocolate." The best! It is pure! Ready for instant use. Boiling water only required.
Series of illustrated trade cards depicting a couple bowling; a woman shooting a bow at a target, while her male companion smokes a pipe; a man spying on a couple walking through a hayfield; and an illustration of "The Cow Jumps Over the Moon" showing cats playing fiddles as a cow jumps over an anthropomorphic, smiling moon. Mack's milk chocolate was manufactured by Basley & McAlvanah, New York., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Mahlon S. Myers, (successor to Shimmel & Myers,) commission merchant, and dealer in flour, grain & feed, Nos. 239 North Water St., & 244 North Delaware Avenue, Phila.
Twelve references printed in two columns on recto below title., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Maillard's chocolate.
Illustrated trade card depicting two girls, one in bed, the other seated in a chair nearby, drinking hot chocolate. A dog has its front paws on the bed begging for hot chocolate. Boxes and packages of Maillard's "breakfast cocoa," "dietetic cocoa," and "pure cocoa" are piled in the foreground. Prize medals awarded to Henry Maillard are depicted in the upper left and upper right corners above the title., Retail price-list of Maillard's chocolates and notification of their gold medal prize at the Paris Exhibition in 1878 printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Main Exhibition Building, International Exhibition, Philadelphia U.S. America, May 10th to November 10th 1876.
Illustrated trade card depicting the Main Exhibition Building designed by Henry Pettit and Joseph M. Wilson. View shows crowds of visitor traffic by foot and carriage in the foreground. View surrounded by decorative border of stars and a patriotic vignette of an eagle surmounting various flags and a shield labeled "Centennial". The fair celebrated the centennial of the United States through an international exhibition of industry, agriculture, and art., Advertising text printed on verso: Newspapers. All the Philadelphia morning, evening and Sunday papers, also the New York, and other select papers on exhibition and sale for the people at the U.S. Centennial grounds, buildings, and vicinity every day for the last six years and now at the Centennial "newspaper" office, on Elm Avenue, near Belmont Avenue. Annual re-opening, May 10th. American and European, the young peoples', the picture paper and the magazine. In English, French, German and other type. Stationery, postals, flags, pictures and souvenirs. History and guides of city, Fairmount Park, national games, sports, regattas, &c. Centennial, Philadelphia, 1883. H.M. Hatch, agent., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Maison Doree, No. 8 South Broad Street, Philadelphia. W.A. Clawson.
Series of illustrated trade cards depicting children at play, including two girls playing with a jack-in-the-box; two boys playing with a balloon and a dog; a boy playing a guitar and serenading a girl; and a boy and two girls dangling a cat toy on a string in front of their pet cat., Title from text printed on versos of three prints [1975.F.640-642]., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Major E. Newell, with Genl. Tom Thumb's Museum. H.R. Jacobs, manager.
Die cut trade card in the shape of a painting palette. Promotes General Tom Thumb's Museum, a variety company tour, and depicts Edmund Newell, known as Major E. Newell, attired in four costumes. In the top, shows Newell in yellowface impersonating a Chinese man, wearing a queue hairstyle and attired in a blue tunic and pants and black cloth slip-on shoes. He lifts his left leg up; places his right hand on his hip; and holds a red fan in his left hand. Tom Thumb, born Charles Sherwood Stratton, and Edmund Newell, also known as Major E. Newell and General Grant Jr., were people with dwarfism who toured with P.T. Barnum. Newell married Minnie Warren, whose sister, Lavinia Warren, was married to Tom Thumb., Title from item., Date inferred from content., Advertising text printed on verso: General Tom Thumb and his charming little wife with entire troupe. Horticultural Hall positively two weeks only Sept. 25 to Oct. 7th. Every afternoon & evening. Skatorial champion. Major Newell, the impersonator; Zoe Meleke, and her performing canary birds; Whiston, humorist and great facial artist; marvelous midget; Bingham, ventriloquist & illusionist with a congress of brilliants., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized., RVCDC
[Marks Bros. trade cards]
Series of illustrated trade cards depicting a female Asian fairy figure with wings and chopsticks in her hair holding a fan and a flowering branch and butterflies encircling a plant in an urn with a geometric border. Marks Bros. was a partnership between William, Ferdinand and Emmanuel Marks., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Marshall House, "The Union and the Constitution." No. 243 N. Fourth St., above New, Philadelphia.
Illustrated trade cards depicting an eagle with a ribbon in its beak and laurel wreath in its talons surmounting an American shield. P.A. Marshall operated a restaurant and hotel from 243 North Fourth Street in Philadelphia between 1860 and 1864., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Martindale & Johnston, 10th and Market Sts., Philad'a.
Illustrated trade card depicting an ornate jug and bowl and three birds surrounded by a decorative border. Martindale & Johnston operated their grocery and wine and spirits' shop from Tenth and Market Streets between 1869 and 1883, before the style changed to Thomas Martindale & Co., Contains a price list of a few specialties, mostly of various wines, printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Master of ceremonies, Frank Shantz.
Illustrated trade card depicting a couple attired in fancy dress for a ceremony., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Matthew H. Fifield, machinist, light "special" machinery and models. Also tools for jewelers, silversmiths, dentists and sheet metal workers, No. 3015 Chestnut Street, Philadelphia.
Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Maxwell's gypsum, prepared gypsum. Trade mark.
Illustrated trade card advertising George E. Maxwell's paint and depicting an African American man carrying a bucket of gypsum and a brush over his shoulder. He stands, attired in a white collared shirt, a tie, a red waistcoat, a black jacket, pants, and bowler hat, in front of a window displaying barrels of "Maxwell's gypsum.", Title from item., Date inferred from operating dates of advertised business., Advertising text promoting Maxwell's prepared gypsum for whitening and coloring walls, fences, barns printed on verso. Also notes awards (First Premium, Special Diploma) issued by the Pennsylvania State Agricultural Society in 1880., Imprint printed on verso: For sale by Geo. E. Maxwell, No. 528 South 16th Street, Philadelphia., Stamped in red ink twice on recto and once on verso: 1431 South St., Gift of Emily Phillips, 1883., Description revised 2021., Access points revised 2021., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
McClees' Express, between Bryn Mawr and Philadelphia.
Illustrated trade card depicting a small vignette of a man loading a horse-drawn delivery cart., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[McIlvaine & Co. trade cards]
Series of illustrated trade cards for McIlvaine & Co., grocers, at Juniper and Chestnut Streets in Philadelphia. Illustrations depict various birds, flowers and women outside feeding birds, picking flowers, and sitting near the ocean., Title supplied by cataloger., Four prints copyrighted 1879 by Bufford's Boston., Three prints, part of "Series No. 9", copyrighted by Wemple & Kronheim, N.Y., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
M.E. Hoopes.
Illustrated trade card depicting a peacock perched on a thin tree branch. Daniel S. White, Jr. purchased The Traymore from M.E. Hoopes in 1886., Advertising text for the Traymore Hotel in Atlantic City, New Jersey printed on verso: The Traymore, having been re-painted and being furnished in the best modern style throughout, with thorough light and ventilation (requisite in summer houses), with use of elevator for invalids, and owing to arrangements, that have been perfected, have secured the services of the most efficient and experienced assistants in the various departments, and being determined to use all my energy and ability, anticipate exceeding its past excellence, which the liberal patronage it has received attests. Very respectfully, M.E. Hoopes., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
M.F. McDonough & Co., importers, No. 117 South Front St., Philadelphia.
Illustrated trade card depicting a scroll with the title inscribed superimposed onto two scenes, including a rose and diagonial border of rosettes and other geometric shapes and a snow-covered dwelling surrounded by bare trees., Title printed in purple ink., Letter printed on verso marked "Philadelphia, June, 1882" notifies M.F. McDonough & Co. patrons about the sale of "Eugene Clicquot" brand of champagne from France., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Milliken's linen store trade cards]
Series of illustrated trade cards for G. Milliken & Sons at 828 Arch Street in Philadelphia. Illustrations depict a vignette of a loom surrounded by a garland of holly and a woman seated working at a loom. G. Milliken's linen store was established in 1846 for the importation and sale of pure linen goods of every description., One print [1975.F.637] copyrighted 1877 by L. Prang & Co. and printed by McCalla & Stavely, prs., 237-9 Dock St., Phila., One print [1975.F.637] contains advertising text promoting G. Milliken's linen products printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Miss E. Levy, 1018 Chestnut St., Phila. Umbrellas & parasols, leather goods, fans.
Illustrated trade card depicting a business card for Miss E. Levy tucked into a spray of leaves., Copyrighted 1880 by Bufford, Boston., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Miss. M. Peebles, fine millinery, 2816 Germantown Ave., Phila.
Illustrated trade card depicting the profile of a well-dressed woman holding up and inspecting a plumed hat. Maggie M. Peebles immigrated to the United States in 1886 and set up a millinery shop at 2930 Germantown Avenue in Philadelphia in 1894 before relocating to 2816 Germantown Avenue in 1897., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Wright., Digitized.
Money bags, Chestnut Street Theatre. Marrying for money.
llustrated trade card depicting a vignette of an older man and a young woman. As he mischievously twists his mustache, she is posed in a childlike manner, seated and playing with his pocketwatch. Vignette surrounded by money, including paper and coin currency. The comedy "Money Bags" by J.W. Shannon debuted at the Chestnut Street Theatre in 1881., Contains advertising text printed on verso: Chestnut Street Theatre, Chestnut St., above Twelfth. Another novelty! First production in America. Three hours fun! J.W. Shannon's inimitable comedy Money Bags commencing Thursday, Oct. 20, Wednesday & Saturday matinee. Best reserved seats 50 cents. Reserved seats at admission prices after the doors are open in the evening. Full of fun and merriment! Seats may be secured two weeks in advance., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Morgan & Headly trade cards] [graphic].
Series of illustrated trade cards promoting jewelers Morgan & Headly in the Mutual Life Building at the northwest corner of Tenth and Chestnut Streets in Philadelphia. Trade card depicts a large diamond jewel [1975.F.579]. Illustrated trade card depicts a caricaturized Japanese woman and boy playing a horn. The woman, wearing her hair tied up and decorated with kanzashi (decorative hair ornaments) and attired in a floral patterned kimono, stands before a Japanese-style building. She leans her left arm over a wall and looks down at a boy, wearing a shaved head with a small ponytail and attired in a tunic, a belt, pants, and cloth, slip-on shoes, playing a horn next to a bird with its beak open [1975.F.592]. Trade card depicting a Japanese-stylized scene of a crane bending over and cleaning its feathers with its beak. Also includes flowering tree branches [1975.F.593]., Title supplied by cataloger., Date inferred from content and history of the advertised business., One print [1975.F.579] contains vignette printed on verso depicting a hand-held fan superimposed onto a ribbon., RVCDC, Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Mrs. Geo. M. Baker, stationery, fancy goods, &c. 987 N. Second St.
Illustrated trade card for Mrs. George M. Baker's stationery and fancy goods shop depicting a lamp flanked by flowers and a decorative fan., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Mrs. H. Steward, London & Paris Millinery, No. 435 North Second St., Philadelphia.
Illustrated trade card depicting a spray of flowers., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Mrs. Swasey, 340 N. Eighth St., Philada.
Illustrated trade card depicting a spray of flowers. Trimmings store owned by Georgiana Swasey, wife of Captain W.P. Swasey., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
M.T. Hess, successor to D.L. Page, manufacturer of fine confections, no. 918 Arch Street, Philad'a.
Series of illustrated trade cards depciting boys and girls outside fishing, climbing trees, and taking eggs from a property with a "no trespassing" sign attached to a stone wall., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
N. Bryan, electro gold and silver plating, 1113 Chestnut St., Philadelphia.
Series of illustrated trade cards depicting business cards inset into flowers with bumblebees., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Nath'l W. Appleton, stationer, No. 7 School Street, Boston.
Illustrated trade card depicting an anthropomorphic cat attired in human clothing including trousers, striped shirt, vest and straw hat. The cat empties a bucket of water printed with the stationer's name into a jug. An "ice wagon" is visible behind him., Copyrighted 1881 by J.C. Beard., Advertising text printed on recto., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
National College of Commerce, 1200 and 1202 Chestnut Street, Philadelphia.
Illustrated trade card depicting three scenes surrounded by flower garlands and a banner inscribed "National College of Commerce". A central vignette shows an exterior view of the Beneficial Saving Fund Building (built 1887 after designs by Edwin Forrest Durang) at 1200-1202 Chestnut Street in Philadelphia. The exterior view of the building housing the college is flanked on the left by a scene showing various vessels on the water, including two men in a small rowboat in the foreground and on the right by a scene depicting a locomotive stalled at a railroad station showing a cityscape in the background., Advertising text printed on verso discusses the benefits of a business education., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
The new Philadelphia clothing house. Mackey, Johnson, Turner & Co., 922 Chestnut Street.
Illustrated trade card depicting a boy and a girl standing on large daffodil petals. The boy holds the girl's hands to help her down from a taller flower., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Newgarden's up town ribbon box, 1224 Columbia Avenue, Philadelphia.
Illustrated trade card depicting two birds perched on a spray of flowers adjacent to the title., Copyrighted by J.H. Bufford's Sons, Boston., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Niagara corn starch, Wesp, Lautz Bros. & Co., Buffalo, N.Y.
Illustrated trade card depicting a boy standing in a corn field holding an ear of corn comparable in size to him., Advertising text printed on verso promotes Acme soap and Niagara starch as "the purest, the sweetest, the best"., Distributor's imprint printed on verso: Mrs. A. Gelzer, wholesale and retail grocer, N.W. corner of 3d and Green Streets, Philadelphia. Manuscript note above address: Chester. Refers most likely to Loretta Gelzer, wife of Peter Gelzer, who operated a grocery store at 600 North Third Street in Philadelphia., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

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