Augmented collection of advertisements for 19th-century Philadelphia businesses originally compiled by local Jewish socialite Emily Phillips, ca. 1860-ca. 1880s.

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W.F. Potteiger, druggist, N.W. corner Fourth and Spruce Streets, Reading, PA. [graphic].
Trade card promoting pharmacist William F. Potteiger and depicting a white woman attired in a kimono, probably an actress in character from the opera The Mikado or, The town of Titipu, by W. S. Gilbert and Arthur Sullivan. Shows the woman wearing her hair up and decorated with fans and attired in a blue kimono with gold cranes, peach-colored obi, and purple skirt. She holds a peach-colored fan in her right hand and turns her head to the right with her left hand up. She stands on a fur rug., Title from item., Date inferred from active dates of the advertised business., Gift of William H. Helfand., RVCDC
What Senator Jones said about Noix de Coco.
Illustrated metamorphic trade card and caricature includes two images with paragraphs of text describing each scene. When the card is folded, Senator Jones frowns and is unhappy that his wife did not use Noix de Coco and pushes away the baked goods to her surprise. When the card is opened, a smiling and happy Senator Jones holds a knife in preparation to cut the cake his wife made with Noix de Coco, which she happily displays for him to see. Satirizes Florida Senator Charles William Jones, who abandoned his position ca. 1885 because of mental illness. Warner & Merritt began importing fruit in Philadelphia ca. 1869 and were one of the largest firms importing West Indian fruit in the country by the time of their insolvency in 1884., Advertising text printed on verso promotes Noix de Coco as "the best desiccated cocoanut in the world" and safe for dyspeptics and invalids. Includes a trade mark image depicting three monkeys carrying a large bean. Manufactured only by Warner & Merritt, 50, 52, 54 N. Delaware Ave., Philadelphia., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized., Gift of David Doret.
What the wild waves are saying. Dainty miss, of germs be wary is your towel sanitary? Is it pure, and sweet and fair, like the ocean and the air? Is it soft - yet giving vim - when you rub down from your swim? If it's all this, maid so chary, then it's su
Illustrated trade card depicting a woman wearing a red swimsuit standing on the beach watching the water approach her. Men and women sit in the sand in the background. Simon Muhr founded the Philadelphia Straw Braid Sewing Machine Company in 1879, which eventually became the Unique Textile Mills around the turn of the century. The firm changed once again in 1907 to the San-knit-ary Textile Mills., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
What's the matter with that ere dog?
Illustrated stock trade card depicts a bear with a rifle behind a man that sits on the ground with his legs spread out before him. With a fork in his right hand and a meal in front of him, the man wonders why his dog runs away., Copyrighted Bufford, Boston., Advertising text printed on recto for Atlantic Clothing House, No. 204 North Second Street, Philadelphia, two doors above Race. Morris Salinger, proprietor., Manuscript note on verso: Chester., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Wherefore art thou Romeo? (Romeo & Juliet.)
Illustrated trade card and caricature depicting a lampoon of the balcony scene from William Shakespeare's "Romeo and Juliet," except Juliet is much larger than Romeo and cannot see him even though he is immediately below her., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of John H. Serembus., Digitized.
While using children's elastic knee protector.
llustrated metamorphic trade card depicting a "before using" and "while using" scene of children playing inside. Before using, the children are seated and sullen with their heads in their hands because they have holes in their pants and tights. While using, they smile and build a castle. One boy holds a small puppet booth labeled, "Punch & Judy"., Advertising text promoting "Children's patent elastic knee protector" printed on verso below "before using" image, which folds up to create the complete scene., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012.
Whitmore's stationery and leathergoods are standard for style and quality.
Illustrated trade card depicting a girl standing and holding a large piece of paper as a boy kneels on the ground in front of her and writes on the paper with a quill pen. Includes an inkstand and quill pen on the table behind them., Advertising text printed on verso: Whitmore's fine stationery and leather goods of superior quality for sale by all first class stationers & booksellers. Paper & envelopes for fashionable correspondence, visiting cards, wedding and party invitations, ball programmes, menu and dinner cards in the correct fashionable sizes, shapes and tints and of finest quality. Leather fancy goods in great variety of novel designs for wedding, birthday and holliday gifts. James D. Whitmore & Co., New York., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Wholesale and retail at Borgenski's, 22 N. Ninth St. above Market, Philadelphia.
Embossed illustrated trade card depicting a bird perched on a tree branch., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Wilbur & Hastings, stationers & printers, lithographers, blank book manufacturers, publis
Illustrated trade card depicting an American flag facing right., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012.
[Willcox & Gibbs Sewing Machine Company trade cards]
Series of illustrated trade cards depicting alternate views of family life with and without a Willcox & Gibbs sewing machine. One print, entitled "Willcox & Gibbs new automatic. A home blessing", shows a mother using Willcox & Gibbs "new automatic" sewing machine and observing her content family relaxing in their parlor. The other print, entitled "Noisy, hard running, double thread. A distressing nuisance", shows the same mother using a different sewing machine and observing chaos in her home as her husband opens the door to flee the scene, two girls fight over their toys, an infant wails in a bassinet, and the dog and cat fight., Title supplied by cataloger., Advertising text printed on versos promotes Willcox & Gibbs "new automatic" sewing machine as the perfect, "no tension" machine and the cheapest in the world., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Willett & Quinby trade cards]
Series of illustrated trade cards for Willett & Quinby at 416 North Second Street in Philadelphia. Illustrations depict a child painting the face of the figure from a jack-in-the-box and an idyllic scene showing a flowering plant and rustic church in a field., Title supplied by cataloger., One print [P.9642.6] contains advertising text printed on verso by Coward & Co. prs., 123 N. Third St. Phila., Advertising text printed on versos promotes Willett & Quinby's coffee as the "favorite" coffee and "the best blended coffee"., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
William Allen's dining rooms, No. 130 Market Street,
Trade card for William Allen's dining rooms at 130 Market Street illustrated by a vignette of pink flowers., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
William B. Dixey trade cards
Series of illustrated trade cards, including the titles, "Caught!" "Peacemaker," "Eggspectation," "The glorious fourth," "Sleighing," and "A fowl blow," for William B. Dixey's plumbing, gas and steam fitting business at 3826 Market Street in West Philadelphia. Illustrations include Christmas and Independence Day imagery and depict children performing a variety of activities, including picking apples, playing and pulling a Christmas tree in the snow, smelling flowers, acting, and diving. Also includes a man being blown up by a gas explosion, a group of men thrown onto the ice from their horse-drawn sleigh, frogs, ducks, chicks, eggs, flowers, balloons, dogs and cats., Printers and engravers include E. Ketterlinus & Co., Eleven prints contain the following advertisement: Agents for Hellyer's Water Closets., Four prints die cut and shaped into decorative fans., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
William Boekel & Co., metal spinners and manufactr's of metal goods, 110 South Eighth Street, Philadelphia, Pa.
Manuscript note in ink on verso: A.J. Holt, Manuscript note in pencil on verso: J. Potter, treas. Bush Electric Co., Cleveland, Ohio., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
William F. Green, butchers' headquarters, No. 1326 South Sixth Street, Philadelphia.
Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
William H. Rau, president. Photographers for the Pennsylvania Railroad and the Lehigh Valley Railroad. Rau Art Studios, Inc., photographers, 238 South Camac St., Philadelphia.
Illustrated business card depicting tiny embossed orange vignettes of an owl, lion, bird and instruments within an oval formed by a single orange line. Rau served as the official photographer for the Pennsylvania Railroad beginning in 1891 and the Lehigh Valley Railroad in 1895. Rau, a professional Philadelphia photographer, began his career as assistant to Philadelphia photographer William Bell; served as the primary photographer of E.L. Wilson's Middle East photographic expedition (1881-1882); and was sole proprietor of a prolific photographic studio that issued lantern slides, stereographs, and photographs between 1887 and 1920. He was also official photographer of the Louisiana Purchase Exposition of 1904, a director of the Photographic Society of Philadelphia, a president of the Pennsylvania Photographic Society, and a member of the Pennsylvania Academy of Natural Sciences., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
William Heaton, rubber goods of every description, 503 Chestnut St., Philad'a.
Illustrated trade card depicting two women attired in large plumed hats and gloves holding walking sticks and spectacles and standing outdoors on a dirt path near a body of water., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
William J. Mullen, agent for the inspectors of the Phila. Coy. Prison & for the Phila. Society for alleviating the miseries of public prisons. Office Phila. County Prison. Residence 1502 South 4th St.
Illustrated trade card depicting a seated angel of Death as an old man with an hourglass and scythe, a female angel standing behind a gavel and block, and a man draped in robes holding a scroll above a small vignette of a prison within a clock dial. Also shows an eagle and a scene of salvation represented by a prisoner in the likeness of Jesus being saved by a fatherly figure in front of a holy building surmounted by a large cross., Includes printed text on top, bottom and in two side panels signed by Wm. Bigler; Wm. M. Heister, Secy. of Commonwealth; Wm. F. Packer, Gov. of Pennsylvania; Eli Slifer, Secy' of the Commonwealth; A.G. Curtin, Gov. of Penn'a; and John M. Sullivan, Dep. Sec. of the Commonwealth., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
William Seefeldt, brass and German silver musical instruments, No. 731 Race St., Philad'a.
Illustrated trade card depicting an open book lying in the grass in front of a grain of wheat, grapes, a pear, and a peach., Testimonials addressed to William Seefeldt printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
William Still, dealer in Lehigh & Schuylkill coal, 1216, 1218 and 1220 Washington Avenue, Philadelphia.
Title from item., Date inferred from dates of operation of advertised business., Price list template ("Present prices per ton") printed on verso for various kinds of Lehigh, Schuylkill and Bituminous coal., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Emily Phillips, 1883., Digitized., Description revised 2021., Access points revised 2021.
[William Y. McAllister trade cards]
Series of illustrated trade cards for optician William Y. McAllister's shop at 728 Chestnut Street in Philadelphia. Illustrations depict idyllic landscape views of a forest, a stream, a cottage and ruins by a lake and anthropomorphic frogs, a stork, and an owl looking through telescopes and binoculars, reading and fishing., Title supplied by cataloger., Calendar for 1881 printed on verso of one print [1975.F.614]., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Wilson & McCallay's Happy Thought. Wave line plug tobacco.
Illustrated trade card depicting a bust portrait of a sailor wearing a "Commissary U.S.N." hat smiling and posing with a box of tobacco., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
With compliments, Israel Zinser, dealer in drugs, books, stationery, paints, oils, glass, brushes, perfumery, violin strings, and fancy articles, Washington, Illinois. [graphic].
Trade card promoting druggist Israel Zinser and depicting three boys, possibly meant to be Asian, constructing an oversized paper lantern decorated with an image of a flowering branch. In the foreground is a bamboo scaffold on which is a jar full of paintbrushes. In the right, the boy, attired in a green and gold tunic, sits on the scaffold and holds a hammer working on the base of the lantern. In the left, the boy, attired in a hat, yellow shirt with red cuffs, and yellow pants, stands on the scaffold and paints. In the top right, the boy, attired in a green shirt and yellow pants, sits on a swing, holds a paintbrush, and paints the upper part of the lantern. The lantern hangs from a flowering branch., Title from advertising text printed on verso., Date inferred from content., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of William H. Helfand., RVCDC
Wm. Akers, Jr. & Co., china and glassware, 921 Market Street, Phila.
Trade card illustration for Wm. Akers, Jr. & Co. china and glassware business is cut in the shape of a colorful tea cup and saucer., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Wm. F. Simes & Son trade cards]
Series of illustrated trade cards for Wm. F. Simes & Son, proprietors of the "little gem corn & bunion remedy", at 1102 Market Street in Philadelphia. Illustrations depict a couple embracing and reeling in a large fish; a woman and three anthropomorphic owls reading and standing on a thin tree branch; a girl reeling in a fish twice the size of her own body; a man with a large, bulbous nose standing next to a stork on a beach, looking toward the ocean where a male fairy flies to retrieve a hat floating in the water; a Native American female cherub kneeling before a small Greek statuette; a male cherub playing a banjo and synchronizing the movements of a tiny ballerina doll to the music with a string attached his leg; a male cherub picking flowers and observing a dragonfly; and a male suitor standing next to the bench where his female companion is seated., Title supplied by cataloger., One print [1975.F.858] copyrighted 1882 by [illegible?], Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Wm. Gunzer trade cards]
Series of illustrated trade cards for Wm. Gunzer, practical hair cutter, 34 North Broad Street, opposite Masonic Hall in Philadelphia. Illustrations depict flowers; children playing on the beach and in the ocean; comic scenes showing men, women and children ice skating, rowing a boat, playing on a swingset, and playing baseball; and portraits of old men and women dangling items to lure various animals, including a dog, an owl, a monkey, a rabbit, a cat, and a parakeet., Title supplied by cataloger., Four prints [1975.F.366, 370, 374 & 376] copyrighted 1881 by M.F. Tobin, N.Y., Printers and engravers include Lloyd & Porter (Philadelphia) and M.F. Tobin (New York)., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Wm. H. Hoskins, 913 Arch St., Philad'a. Lithographer & engraver. Stationer & blank book manufacturer. Steam power printer.
Series of illustrated trade cards entitled, "Sweepe withe ye olde yeere all that's bad awaie, and a newe lyfe begynne on Newe Yeere's Day," "Ye Newe Yeere cometh, so I pray of you putte offe ye olde manne & putte on ye newe," and "If Newe Yeere bring thee aught lyke this let's hope thou may'st deserve thy blisse". Illustrations depict symbols of the New Year, including an old man sweeping inside near an ornate door with a poster reading "This house to let apply"; one man entering a room as another man leaves at the stroke of midnight; and a man kneeling down to pick a flower from the base of a tree as his female companion stands nearby., Advertising text printed on versos: Holiday goods. We have on hand the largest stock of holiday goods ever offered before. Writing desks, portfolios, traveling cases, pocket books, card cases, letter cases, cigar cases, back gammon boards, gold pens, bronze inkstands, bronze thermometers, and Russia leather goods of every description. Diaries 1876 our specialties. Wedding invitations, envelopes, made to order any size, business cards, checks, drafts, &c. Bank note style, illuminating of crests, arms, monograms, &c., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Wm. H. Oakford trade cards]
Series of illustrated trade cards for hatter and furrier William H. Oakford at 914 Chestnut Street in Philadelphia. Illustrations depict a child floating in a large top hat in the water while holding an umbrella. Also shows the interior of Oakford's shop, including hats on tables lining the periphery of the room and male and female patrons browsing the display cases. Includes hat boxes piled neatly under shelves, light fixtures hanging from the ceiling, chairs, rugs and mirrors., Title supplied by cataloger., Printers and engravers include William Hart., Advertising text printed on versos promotes Wm. H. Oakford's various styles of hats for gentlemen, ladies and children and fine fancy furs and fur lined garments., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Wm. H. Shuster, manufacturer of confectionery, 58 North Eighth Street, Philadelphia.
Illustrated trade card depicting a business card tucked into a spray of flowers., Advertising text printed on verso: At our dining rooms, 58 North Eighth Street, we furnish elegant dinners at reduced prices. Extra fine oysters in every style. Delicious creams and ices. Orders for weddings and parties promptly attended to and sent to any part of the city., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Wm. Idler, 109 South Eleventh Street, watchmaker & jeweler, over 20 years experience in repairing fine watches.
Series of illustrated trade cards depicting business cards for William Idler's watch making and jewelry business surrounded by flowers and cherub figures., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Wm. MacMullan, Jr., grocer, (Successor to MacMullan Bros.) 1205 Market St., Philad'a.
Illustrated trade card depicting a business card for MacMullan tucked into a spray of roses., Price list of products sold by MacMullan printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Wm. Menke & Bro. Dress trimmings. 804 Arch Street, Philadelphia.
Illustrated trade card depicting a cherub wearing only a sash kneeling under a large folded paper structure., Advertising text printed on verso: Wm. Menke & Bro., wholesale and retail dealers in ladies' dress trimmings, Berlin zephyrs, embroideries, laces, French corsets, full line of gloves, etc. No. 804 Arch Street, Philadelphia. Fringes, buttons, &c., made to order. Largest assortment in the city., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Wm. Painter & Co., bankers, No. 110 South Third Street, buy all kinds of quartermasters' vouchers, including certificates for deserters, and court martial certificates.
Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
[Wm. T. Hopkins trade card]
Illustrated trade card depicting a cherub holding a rifle with a helmet propped on the barrel., Title supplied by cataloger., Advertising text printed on verso promotes the sale of Wm. T. Hopkins' hoop skirts, bustles, and corsets from his 133 North Eighth Street establishment in Philadelphia., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
W.W. Reed, china & glass ware, lamps & oils, No. 450 Sixth Avenue, bet. 27th & 28th Sts., New York.
Illustrated trade card depicting a bird and spray of flowers., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Your home is not complete without the Missouri Steam Washer. The best washing machine in the world. Johnston Bro's. St. Louis. Philadelphia.
Trade card for the small portable washing machine invented by George D. Ferris and marketed by Johnston Bros., "General Agents for the United States." Depicts two male fairies, one white and one African American, presenting a "Missouri Steam Washer. Pat'd. May 1, 1883" to a white woman who stands over a washboard in a wash tub. Steam rises from the tub filled with clothes. The African American fairy, portrayed in racist caricature with orange wings and attired in blue pants with suspenders, pushes in the metal washing machine on a dolly, while the other fairy points to it. The African American fairy image was often used in newspaper advertisements for the machine that operated through placement on a family cook stove, internal perforated steam tubes, and a crank to keep the clothes in motion during washing., Title from item., Date from copyright statement: Copyright 1884., Contains five testimonials, including one by G. R. Brandt and Harry E. Brandt (Hurricane Laundry, 232 New Street), Philadelphia, Pa., printed on verso., Purchased with funds from the Albert M. Greenfield Foundation., RVCDC, Description revised 2021., Access points revised 2021., Part of digital collections catalog through a grant from the Institute of Museum and Library Services as administered by the Pennsylvania Department of Education through the Office of the Commonwealth Libraries, and the Commonwealth of Pennsylvania, Tom Corbett, Governor, 2013-2014.
Zindgraf & Hohenadel, 215 Race Street, Philadelphia, Pa.
Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

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