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E. McKelvey, fine family groceries, 1118 Columbia Ave.
Illustrated trade card depicting a business card for M. McKelvey adjacent to a bird's nest in the grass with two brightly colored birds and a butterfly below the card., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

E.A. Heyl, house, sign and decorative painter and wall decorator, [2030 Cherry St.], Philadelphia.
Title annotated. Text crossed out: No. 1819 Market Street., Contains ornamental lettering., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

E.A. Yarnall, successor to P. Madeira, choice cutlery, &c. 115 S. 10th St., Philad'a.
Series of illustrated trade cards for Edwin A. Yarnall, successor to Pugh Madeira, depicting a man and a woman standing next to sprays of flowers surrounding large scrolls bearing the title., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Eagle Iron Works. Hoff & Fontaine, founders, and manufacturers of steam engines, patent steam stocking presses, pumps, patent hoisting machines, pulleys, hangers, couplings, shafting and mill gearing, general machinists, boiler makers & millwrights, No. 1
Manuscript note on verso: Benjamin F. Skeen, no. 3651 Market St., fireman, Baldwin's boiler., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

[Eagle Starch Enamel Manufacturing Co., Frankford, Phila., Pa.]
Racist trade card promoting Eagle Starch Enamel Manufacturing Co. and depicting three smiling African American children, portrayed in caricature. In the center, the toddler stands attired in a white dress with a large collar and blue sash, white stockings, and tan shoes. Flanking the toddler, the boy, attired white shirt with a large circular collar, a black jacket, black breeches, stockings, and shoes, and the girl, attired in a pink, brimmed hat, a yellow, long-sleeved dress with a pink sash, pink stockings, and white shoes, hold a wreath of leaves over the toddler’s head., Title supplied by cataloger., Date inferred from content., Contains advertising text printed on verso listing five reasons to use eagle satin gloss starch enamel., Purchase 1998., RVCDC, Description revised 2021., Access points revised 2021., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

E.D. Trymby, furniture, 1217 Market Street, Philadelphia.
Illustrated trade card depicting chairs, tables, plant stands, stools and curtains, all products made by Enos D. Trymby at 1217 Market Street in Philadelphia., Advertising text printed on verso promotes Trymby's "high class furniture", including parlor, dining room and bedroom furniture., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Edward A. Smith & Co., 219 and 221 N. Eighth Street, Philadelphia.
Illustrated trade card depicting a spray of flowers., Advertising text printed on verso: Parlor and cook stoves, blankets, quilts, spreads, feather beds, bolsters, pillows, mattresses, bureaus, spring beds, bedsteads, washstands, wardrobes, sofas, lounges, tables, chairs, cribs, cradles, clocks, looking glasses, carpets, oil cloths, stair rods, &c., &c., &c. All sold on easy weekly or monthly payments., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Edward Casperson, boot and shoe maker, No. 3647 Woodland Ave. (formerly Darby Road.)
Illustrated trade card depicting a man in medieval clothing, including a cloak, fur cap with a feather, tights, and sword, holds and inspects a skull in his right hand., Title, advertising text, and a list of street numbers divided into "North" and "South" columns are printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Edward Geary, Jr. dealer in Lehigh and Schuylkill coal. Orders received and promptly attended to, at No. 814 North Second St. above Brown, S.E. cor. Ridge Avenue & Wallace St., (or through despatch directed as above,) Philadelphia. Cash on delivery.
Illustrated stock trade card depicting a sphere labeled "Our Country" partially submerged in water and surmounted by an American flag flying to the right. Includes various styles of hats on a rack printed on verso., Advertising text printed on verso is partially obscured by paper remaining after removing trade card from scrapbook: Edward Geary, fashion, hat & cap store, [81]4 North Second Street, above Brown, Philadelphia. Hats and caps made to order. (Over.), Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Edward P. Macken, dealer in Key West, imported and domestic cigars, and tobacco, my 5 cent cigars a specialty. 1140 Pine St., Philad'a.
Illustrated trade card embellished with a geometric border., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Edward Waldmayer, show card, sign, and ornamental painter, [No. 8 So. 5th St., below Mkt], Philadelphia.
Title in brackets annotated. Address printed as: 28 South Fourth St., below Market., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

[Edwin C. Burt trade cards]
Series of illustrated trade cards depicting three chicks near a recently hatched egg and a boy lying belly down in the grass holding dandelion fluff in his right hand with flowers, a bird, and a bee surrounding him. Officially founded in 1860, Edwin C. Burt & Co. assigned its liabilities over to Thomas Cunningham in 1898., Contains advertising text printed on versos for shoe stores selling Edwin C. Burt & Co. products. Both contain the same "Caution" note: Please notice, genuine goods of Edwin C. Burt's make have his name stamped in full on lining and sole of each shoe, and are warranted. One print [1975.F.51] contains an imprint for John Parker, Jr. & Co. ladies' fine shoes, 20 South 8th Street and a calendar for 1881. The other print [P.9828.653a] contains an imprint for Baldwin, dealer in boots and shoes, Nos. 228 and 230 Northampton Street, Easton, Pa. and a vignette of various medals awarded to Edwin C. Burt, ranging from 1867 to 1878., Manuscript note on verso of one print [P.9828.653a]: Irene M. Hunt., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., One print [P.9828.653a] gift of William Helfand., Digitized.

E.H. Parry, fashionable hatter, S.E. cor. 10th & Market Sts. Phila.
Illustrated trade card depicting two couples walking arm-in-arm in opposite directions. Includes two dogs and random items scattered on the ground including a rifle, bucket, and eyeglasses., Advertising text printed on verso promotes gentlemen's and youths' hats and a comprehensive line of straw hats for sale at E.H. Parry's store., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

[E.H. Worne's lace and embroidery store trade cards]
Series of illustrated trade cards depicting a woman's left hand hold and displaying a bunch of roses and a boy hanging from a tree limb, lowering a bowl into a girl's hands near a stone wall with a sign reading "No trespassing"., Title supplied by cataloger., Advertising text printed on versos promotes E.H. Worne's laces, embroideries and white goods store, established in 1850, at 38 North Eighth Street in Philadelphia., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

E.L. Whitney, bookseller and stationer, Milton, Vt.
Illustrated trade card depicting a woman standing and reading a book on a path that leads to a dwelling in the background., Advertising text printed on verso: E.L. Whitney's book & stationery store and bazaar, the greatest assortment, the finest qualities, and the lowest prices. Hundreds of articles for nice presents and hundreds of things useful every day. Special effort made to please. Picture frames a specialty. Subscriptions take for any paper or periodical published. Also subscription agency for the best illustrated family Bible. The latest, best, and cheapest Cyclopedia, and other first class books. Milton, Vt., Apr. 1st. 1884., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Elliott's fine millinery. 54 N. Eighth Street, Philadelphia. Entrance also, wholesale dep't, 808 Arch Street.
Illustrated trade card depicting an artist with a painting palette showing a well-dressed man his profile portrait., For duplicate image, see trade card - Walker [1975.F.925], Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

[Enterprise Manufacturing Company of Pennsylvania trade cards]
Series of illustrated trade cards depicting three sad irons in a wooden box; a caricature of Abraham Lincoln holding a document in his left hand as he uses his right to operate an Enterprise faucet to fill up a container with molasses; and an exterior view of the Forestry Building on the grounds of Jackson Park, Chicago, Illinois for the 1893 world fair to celebrate the 400th anniversary of the voyage of Columbus to the New World. The following text separates the caricature of Lincoln from the view of the Forestry building: "I found, when a grocer's boy," Honest Abe said "Prosperity's line, if you'd cross it, give always good measure, save labor and use the self measuring, Enterprise faucet.", One print [P.9577.13] copyrighted 1893 by Donaldson Brothers, lith. N.Y., Printers and engravers include Maryland Lith. Co. (Baltimore) and Donaldson Brothers (New York)., Includes advertising text for Enterprise's "sad iron outfit" and "measuring faucet" printed on versos. Enterprise's "sad iron outfit" sold by C.Y. Schelly & Bro., Allentown, Pa., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., One print [P.9162] gift of George Allen., Digitized.

E.R. Smiley, pharmacist, N.W. cor. 12th & Jefferson, Philadelphia.
Series of illustrated trade cards depicting birds perched on flower stems., Advertising text printed on versos: Perfumery, fancy toilet articles and ladies' requisites., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

E.S. Sullivan's Black Diamond Combination is coming in their new version of Uncle Tom's Cabin.
Illustrated stock trade card advertising the production of Uncle Tom's Cabin and depicting a white man and woman fishing near an old mill and waterfall. In the right, the man, attired in a hat, a white collared shirt, a blue jacket, brown pants, and black boots, stands on a rock and casts his fishing line. The woman, attired in a brimmed hat, a long-sleeved, blue dress, and black shoes, stands and holds her fishing pole. Behind them is a mill with a water wheel., Title from item., Date based on content., Promotional text printed on verso for Uncle Tom's Cabin includes cast of characters and seat prices., Gift of David Doret, 2011., Description revised 2021., Access points revised 2021., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Part of digital collections catalog through a grant from the Institute of Museum and Library Services as administered by the Pennsylvania Department of Education through the Office of the Commonwealth Libraries, and the Commonwealth of Pennsylvania, Tom Corbett, Governor, 2013-2014.

Espiritu santo. Triple extract. The most delicate, fragrant and lasting perfume of the age. Tisseau, distillateur-parfumeur, Philadelphia. Bookmark.
Illustrated bookmark and trade card depicting a white flower on a branch with white buds and large green leaves. Includes ornate scroll work and filigree around the text., List entitled "The Principal Heathen Gods and Goddesses" printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

[Estes & Lauriat trade cards]
Series of illustrated trade cards for Boston publisher Estes & Lauriat promoting illustrated childrens' books "Zig Zags Journeys in Classic Lands," "The Knockabout Club in the Woods," and "Zig Zags Journeys in Europe" depicting vignettes including Grecian ruins, scenes of camp life and the outdoors, and travellers and European townscapes., Advertising text for "The Knockabout Club in the Woods" and a list of the famous "Zig-Zag Books" by Hezekiah Butterworth printed on versos., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Estey organs. E.M. Bruce & Co., 18 North Seventh St., Philadelphia.
Illustrated trade card depicting a dog with a ball under its paw. E.M. Bruce & Co. relocated from 1308 Walnut Street to 18 North Seventh Street in Philadelphia in 1879., Manuscript note on verso: Samuel Gray, age -- 73 yrs., 2 mos., 12 days., Advertising text printed on verso: If you think of purchasing an organ, be sure to send for a catalogue and price list of the "Estey" first. These instruments are thoroughly reliable, have a world-wide reputation, and the prices are as low as any first-class organ can be made. E.M. Bruce & Co., 18 N. Seventh Street, Philadelphia.", Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of William Helfand., Digitized.

The esthetic drive. 122 North Eighth Street, near Arch, common sense shoemaker, Sylvan Dalsimer, manager.
Illustrated trade card depicting a couple riding in a cart drawn by a goat. Includes a dog running along side the goat, a peacock blocking the goat's path in the foreground, and a carousel in the distant background., Copyright 1882, Graf Bros., Advertising text printed on verso: For your common sense shoes go to the common sense shoemaker. 122 North Eighth St., near Arch. For your children's shoes, go to the common sense shoemaker., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized., Graf Brothers, the lithograph firm operated by German brothers Julius F. (b. 1846) and Charles L. Graf (1849-1900) in Philadelphia 1873-1970s, produced advertisements, trade cards, labels and maps.

The eureka poisoned fly-plate will kill every fly in the house.
Trade card promoting Eureka Fly Plate Co. and depicting an African American man, portrayed in racist caricature, observing the fly plate kill a swarm of flies. The man, attired in a white collared shirt, a red jacket, and blue pants, stands holding a broom, which he uses to sweep dead flies from the table in the left. On the table is the fly plate that fills with flies. Above the table is a window., Title from item., Gift of Emily Phillips, 1883., RVCDC, Description revised 2021., Access points revised 2021., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Evans printer. The fast cardpress, Philadelphia, cor. Fourth and Library Sts.
Illustrated trade card depicting a patriotic column surmounted by an eagle and adorned by American flags and an American shield. Includes a partial view of a train in the background. Evans, the self-promoted first "fast card press in the city" operated his firm at Fourth and Library Streets until 1880. In 1860, his press executed the advertisements for the Philadelphia City Directory., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

F. Defoney's oyster saloon, No. 545 North Third Street, Philadelphia. Fried oysters a specialty.
Series of illustrated trade cards depicting birds, nests, butterflies, and flowers., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

F. Keeler, daguerreotype and stereoscope rooms, No. 276 Market Street, above Eighth, S. side, Philadelphia.
Illustrated trade card depicting the seated female figure of Liberty leaning against a large American shield. Includes in the background a pole topped by a liberty cap, the sails of a ship, and a steamboat on a body of water., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

F. Pulaski & Co., 1026 Chestnut St.
Series of illustrated trade cards promoting F. Pulaski & Co., a fancy goods store at 1026 Chestnut Street in Philadelphia. Illustrations depict a white woman pulling on her red stockings as her pet cat rubs his head against her foot and the same woman attired in a brown coat, a pink hat, blue stockings and white shoes, leaving her home with her cat trailing her. Also includes two related scenes showing a white woman standing with her head lowered before her surprised white husband with black soot on her face and clothing. In the subsequent scene, the husband is fighting with a Black man. In the right, the white man's brown cap flies off his head and white flour is dispersed through the air. In the left, the Black man's brown, brimmed hat falls to the ground as he grabs his hands around the white man's head with his right leg lifted up. F. Pulaski & Co., initially a partnership between Frank Pulaski and M.L. Kline when these trade cards were created, later specialized in pictures and picture frames., Title from item., Text in French printed on recto [1975.F.714]: "En voyant sa femme changée de couleur, Pétrin qui a mauvais caractère, devine tout de suite que Charabia lui a fait une niche. Il a son plan.", Text in French printed on recto [1975.F.718]: "Comme ils se sont promis de faire suer: Charabia, de la farine à chon ami Pétrin, et Pétrin du charbon a Charabia, ils se tiennent parole.", Gift of Emily Phillips, 1883., RVCDC, Description revised 2021., Access points revised 2021., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Familton & Chemin, fancy job printers, 337 Chestnut Street, Philadelphia.
Illustrated trade card depicting a crew of men working to navigate a sailboat in a body of water. Familton & Chemin, the partnership between John B. Familton and Lewis F. Familton, operated their book, card and job printing establishment from 337 Chestnut Street in Philadelphia in 1861. Familton & Rogers succeeded Familton & Chemin in 1862., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

[Familton & Rogers trade cards]
Series of illustrated trade cards depicting a patriotic scene showing Uncle Sam throwing confetti and being pulled in the ocean on a board by an eagle. Also shows a profile portrait of a man wearing a turban. Familton & Rogers, the partnership between John B. Familton and Edward Rogers, operated their book, card and job printing establishment from 337 Chestnut Street in Philadelphia beginning in 1862., One print [5786.F.9b] contains the route of the military parade held on February 22, 1862 printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Fannie Price, dealer in all kind of county produce, stalls, 125 & 127 Farmer's Market, Philadelphia.
Illustrated trade card depicting a man attired in a uniform standing next to two children seated in a goat cart. A small dog barks at the goats in the foreground. A balustrated staircase is partially visible behind the title., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

[Fernberger Bros. trade cards]
Series of illustrated stock trade cards promoting Fernberger Bros. liquor store at 1230 Market Street in Philadelphia depicting a man wearing a conductor's cap asleep on a train with his mouth open and his head in his left hand. A suitcase with the name of the business superimposed onto the side sits on the floor next to him. Also shows a couple, sitting cheek-to-cheek, reading a paper labeled "pure liquors for medicinal use". Solomon and Henry Fernberger operated their liquor and whiskey shop from 1230 Market Street between 1877 and 1902., Advertising text printed on rectos: "rock and candy rye whiskey, pleasing, healing and strengthening" and "wonderful in colds, throat and lung diseases"., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

F.G. Ford's patent support for bed slats (patented April 7th, 1885.) Manufactured and sold by Thos. Devlin & Co., American Street and Lehigh Avenue, Philadelphia, Pa.
Illustrated trade card depicting a hook and socket patented by F.G. Ford, along with vignettes of a table and a person in a bed surrounded by a net., Advertising text printed below engravings on recto lists potential uses for Ford's hook and sockets, including bed slats, mattresses, wardrobes, tables, benches, shelving in stores, windows, wagons, closets, bath tubs, seats in water closets, and for use by carriage builders, cabinet makers, carpenters, paper hangers, farmers, and poultry raisers., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

F.H. Watt, agent, manufacturer and dealer in trunks, travelling bags and satchels, 437 Market Street, Philadelphia. Third door below Fifth.
Illustrated trade card for F.H. Watt and R. McQuinn's luggage shop at 437 Market Street in Philadelphia. Illustration depicts a spray of flowers., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

[Figure sitting in flowering tree]
Illustrated trade card die cut and shaped into a circle depicting a naked figure sitting on a flowering tree branch. A flowering vine encircles the image and forms a border., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Finale of a breakfast on biscuits made of Heckers' self-raising flour.
Illustrated trade card depicting an anthropomorphic frog attired in trousers and suspenders smoking a pipe. Heckers' self-raising flour was introduced in 1850 by Hecker & Brother, a partnership started in 1843 between John Hecker, Jr. and George Valentine Hecker in New York City., Advertising text printed on verso: Housekeepers should always be ready to take advantage of anything that will lighten their laborous duties and relieve them from some of the many vexations that are sure to occur in their busy lives. Certainty of results, saving of time, trouble and labor are only a few of the many advantages that may be gained from using Hecker's self-raising flour. This flour comes put up in 3 and 6 lb. packages, ready for use at a moment's notice; requires no salt, yeast or baking powder. Only the exact proportions of raising material are put in, thus insuring a perfect certainty. Your grocer sells it. Directions on every package., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

[Fitzgerald & Sons trade cards]
Series of illustrated stock trade cards for Fitzgerald & Sons newspaper publishing and editing establishment at 28 South Seventh Street in Philadelphia depicting a girl holding a cat and two girls bundled in winter clothing and ice skating., Advertising text printed on versos., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

F.O. Goodwin, dealers in improved copper lightning conductors, cor. 53d St. & Wyalusing Ave., West Philadelphia.
List of F.O. Goodwin's patrons printed on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

For the world of sufferers. For warding off disease. For securing good health. To enjoy cheerful spirits, health, and happiness. Take Simmons Liver Regulator.
Illustrated trade card depicting a Roman soldier protecting a mother and child and is equipped with a galea or helmet, a sword labeled "regulator" and a shield labeled "Simmons Liver Regulator". He lifts his sword to slay snakes labeled "dypepsia," "fever," "biliousness," and "heartburn". Simmons Liver Regulator was manufactured by J.H. Zeilin & Company., Advertising text printed on verso promotes Simmons Liver Regulator as purely vegetable and a safe family medicine and includes testimonials., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

Forney's ladies and gent's new dining rooms, 1405 Filbert Street, opp. Penn. elevated R.R. depot, Phila.
Series of illustrated trade cards depicting business cards for Frank Forney's dining rooms inset into sprigs of flowers., Prints contain "Bill of Fare" and prices printed on versos., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.

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