Details
Title Eskay's food nourishes [graphic].
Publisher [Philadelphia]
Date [ca. 1898]
Physical Description 3 prints : chromolithographs ; 15 x 9 cm. (6 x 3.5 in.)
Description Complementary testimonial trade cards, probably originally attached as one item, containing portraits of babies who consumed Eskay's Food. First card shows a rosy-cheeked, plump baby, attired in a white gown, and seated on a chair. Advertising text below the image reads "'We put baby on a prominent artificial food which constipated him and reduced his weight that we had to abandon it. At two months old he was a mere skeleton. We commenced the use of Eskay's food and you can see that he is the picture of health.' Mrs. G. J. Gesemyer, Phila., Pa." Second card shows "Jasper Ewing Brady 3d - a typical Eskay's Food baby - son of Capt. J. E. Brady, U.S.A.," rosy-cheeked and attired in a white gown with pink ribbon adornments at his collar. Testimonial text below image reads " 'During November, 1898, he was in Santiago de Cuba and Eskay's food was the means of preserving his life. We have used it continuously since." Third card shows a rosy-cheeked, plump baby, attired only in a diaper, and propped up. Promotional text below image reads " 'You can see by this picture how well Eskay's food has agreed with our boy. He has taken this Food since his birth and we have never had any trouble of any kind. He has always been perfectly healthy.' Mrs. H. S. Davison, Phila., Pa."
Notes Printed on versos: several lines of advertising text promoting the deliciousness and nutritiousness of Eskay's, its cost, as well as testimonials from adult consumers of Eskay's.
Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012.
Gift of William H. Helfand.
Subject Smith, Kline & French.
Children.
Food.
Endorsements in advertising.
Pharmaceutical industry -- Pennsylvania -- Philadelphia.
Genre Trade cards -- 1890-1900.
Chromolithographs -- 1890-1900.
Portraits -- 1890-1900.
Location Library Company of Philadelphia| Print Department| Helfand Misc. Popular Medicine Collection [P.2010.36.20-22]
Accession number P.2010.36.20 (recto)
P.2010.36.20 (verso)
P.2010.36.21 (recto)
P.2010.36.21 (verso)
P.2010.36.22 (recto)
P.2010.36.22 (verso)