[Plate 10 and advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets] [graphic]. Rae, Julio H. Benkert, Leonard. Dorsey, Edward G. Mahan, F. (Francis) Smith, Ambrose. Swaim, Wm. (William) Walker, Edward L. fl. 1849-1857. Barnum's Museum (Philadelphia, Pa.) C.G. Henderson & Co. Columbia House (Hotel : Philadelphia, Pa.) Lee & Walker. Swaim's Building (Philadelphia, Pa.) W.H. Schieffelin & Co. (New York, N.Y.) Commercial streets -- Pennsylvania -- Philadelphia. Booksellers and bookselling -- Pennsylvania -- Philadelphia. Galleries & museums -- Pennsylvania -- Philadelphia. Hotels -- Pennsylvania -- Philadelphia. Music publishing industry -- Pennsylvania -- Philadelphia. Non-prescription drug industry -- Pennyslvania -- Philadelphia. Pharmaceutical industry -- Pennyslvania -- Philadelphia. Publishing industry -- Pennyslvania -- Philadelphia. Shoe industry -- Pennyslvania -- Philadelphia. Tailor shops -- Pennyslvania -- Philadelphia. Plate depicts section of the 600 block of Chestnut Street (154-213 pre-consolidation). South side includes Swaim’s Building (160-164) tenanted by Barnum’s Museum and Edward L. Walker, Music Store and Piano Dealer (160); Lee & Walker, Successors to G. Willig, music store (162); and C. G. Henderson & Co., Booksellers and Publishers (164). North side includes Ambrose Smith, Druggist (213); F. Mahan, Publisher of Philadelphia Fashions (211); Leonard Benkert, Boot Store (209); Columbia House operated by Ferguson & Brothers and tenanted by E. G. Dorsey, Tailor (207). Swaim’s Building adorned with a flag, circus billboard illustrated with a seal, and a sign directing individuals to Swaim’s Laboratory. Plate also includes an unidentified residence with walled courtyard adjacent to Swaim’s. Swaim’s Building and Swaim’s Laboratory signage (160-164) included on plate as pasted-on details. Advertisements promote eight of the businesses depicted and Swaim’s Celebrated Panacea (New York agents Schieffelin Brothers & Co., later W.H. Schieffelin & Co.). Swaim’s full-page advertisement contains endorsements, several lines of promotional text, including "Beware of Imposition," and a description of the bottle label composed by Philadelphia bank note engravers Draper & Co. Smaller advertisements contain promotional text and ornamented type. Barnum’s text includes a description of the exhibits and performances at the Lecture Room and Mahan’s provides prices for his fashion plates. Title supplied by cataloger. Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012. Folder 11. LCP also holds trimmed duplicate depicting North side [P.2008.34.16.4]. [Philadelphia: Julio Rae] PA. Philadelphia. 1851 Fisher, Joseph, former owner. Provenance: Fisher, Joseph, former owner. [1851] Advertisements -- 1850-1860. Letterpress works -- 1850-1860. Lithographs -- 1850-1860. Wood engravings -- 1850-1860. Panoramic views -- 1850-1860. 3 items: lithograph, letterpress, and wood engraving; 24 x 34 cm.(9.5 x 13.25 in.) digitool:123490 Library Company of Philadelphia PRINT PRINT albums - Rae - Folder 11 [*Am 1851 Rae, 2975.Q] 2975.Q 2975.Q folder 11-1 2975.Q folder 11-2 2975.Q folder 11-3 Chestnut Street (Philadelphia, Pa.) -- 600 block.