04394nkm a22006611i 4500 000283088 20230712171449.0 kj bo 010307s1851 paunnn kneng d NEHE-1896 ppl PPL gihc Rae, Julio H. [Plate 10 and advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets] [graphic]. [Philadelphia: Julio Rae, 1851] 3 items: lithograph, letterpress, and wood engraving; 24 x 34 cm.(9.5 x 13.25 in.) Title supplied by cataloger. Plate depicts section of the 600 block of Chestnut Street (154-213 pre-consolidation). South side includes Swaim’s Building (160-164) tenanted by Barnum’s Museum and Edward L. Walker, Music Store and Piano Dealer (160); Lee & Walker, Successors to G. Willig, music store (162); and C. G. Henderson & Co., Booksellers and Publishers (164). North side includes Ambrose Smith, Druggist (213); F. Mahan, Publisher of Philadelphia Fashions (211); Leonard Benkert, Boot Store (209); Columbia House operated by Ferguson & Brothers and tenanted by E. G. Dorsey, Tailor (207). Swaim’s Building adorned with a flag, circus billboard illustrated with a seal, and a sign directing individuals to Swaim’s Laboratory. Plate also includes an unidentified residence with walled courtyard adjacent to Swaim’s. Swaim’s Building and Swaim’s Laboratory signage (160-164) included on plate as pasted-on details. Advertisements promote eight of the businesses depicted and Swaim’s Celebrated Panacea (New York agents Schieffelin Brothers & Co., later W.H. Schieffelin & Co.). Swaim’s full-page advertisement contains endorsements, several lines of promotional text, including "Beware of Imposition," and a description of the bottle label composed by Philadelphia bank note engravers Draper & Co. Smaller advertisements contain promotional text and ornamented type. Barnum’s text includes a description of the exhibits and performances at the Lecture Room and Mahan’s provides prices for his fashion plates. Forms part of albums - Rae [*Am 1851 Rae, 2975.Q]. Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012. Folder 11. LCP also holds trimmed duplicate depicting North side [P.2008.34.16.4]. Benkert, Leonard. Dorsey, Edward G. Mahan, F. (Francis) Smith, Ambrose. Swaim, Wm. (William) 54276 Walker, Edward L. fl. 1849-1857. Barnum's Museum (Philadelphia, Pa.) 62282 C.G. Henderson & Co. 65151 Columbia House (Hotel : Philadelphia, Pa.) Lee & Walker. 63086 Swaim's Building (Philadelphia, Pa.) W.H. Schieffelin & Co. (New York, N.Y.) Commercial streets Pennsylvania Philadelphia. lctgm Booksellers and bookselling Pennsylvania Philadelphia. Galleries & museums Pennsylvania Philadelphia. lctgm Hotels Pennsylvania Philadelphia. lctgm Music publishing industry Pennsylvania Philadelphia. lctgm Non-prescription drug industry Pennyslvania Philadelphia. Pharmaceutical industry Pennyslvania Philadelphia. lctgm Publishing industry Pennyslvania Philadelphia. lctgm Shoe industry Pennyslvania Philadelphia. lctgm Tailor shops Pennyslvania Philadelphia. lctgm Chestnut Street (Philadelphia, Pa.) 600 block. local Advertisements 1850-1860. gmgpc Letterpress works 1850-1860. gmgpc Lithographs 1850-1860. gmgpc Wood engravings 1850-1860. gmgpc Panoramic views 1850-1860. gmgpc Provenance Fisher, Joseph, former owner. Imprint PA. Philadelphia. 1851. Library Company of Philadelphia PRINT PRINT albums - Rae - Folder 11 [*Am 1851 Rae, 2975.Q] 2975.Q 2975.Q folder 11-1 2975.Q folder 11-2 2975.Q folder 11-3 268516 268516 000283088 ERIKA 40 20110616 1548 000283088 ERIKA 40 20110616 1554 000283088 ERIKA 40 20110616 1615 000283088 ERIKA 40 20110617 0904 000283088 ERIKA 40 20110621 1152 000283088 ERIKA 40 20110621 1203 000283088 ERIKA 40 20110719 2015 000283088 ERIKA 40 20110720 1036 000283088 ERIKA 40 20110720 1333 000283088 LINDAW 40 20120404 1511 000283088 ERIKA 40 20181210 0912 ppl PA. Philadelphia. 1851. Imprint Fisher, Joseph, former owner.