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- Title
- [Plate 10 and advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets]
- Description
- Plate depicts section of the 600 block of Chestnut Street (154-213 pre-consolidation). South side includes Swaim’s Building (160-164) tenanted by Barnum’s Museum and Edward L. Walker, Music Store and Piano Dealer (160); Lee & Walker, Successors to G. Willig, music store (162); and C. G. Henderson & Co., Booksellers and Publishers (164). North side includes Ambrose Smith, Druggist (213); F. Mahan, Publisher of Philadelphia Fashions (211); Leonard Benkert, Boot Store (209); Columbia House operated by Ferguson & Brothers and tenanted by E. G. Dorsey, Tailor (207). Swaim’s Building adorned with a flag, circus billboard illustrated with a seal, and a sign directing individuals to Swaim’s Laboratory. Plate also includes an unidentified residence with walled courtyard adjacent to Swaim’s. Swaim’s Building and Swaim’s Laboratory signage (160-164) included on plate as pasted-on details., Advertisements promote eight of the businesses depicted and Swaim’s Celebrated Panacea (New York agents Schieffelin Brothers & Co., later W.H. Schieffelin & Co.). Swaim’s full-page advertisement contains endorsements, several lines of promotional text, including "Beware of Imposition," and a description of the bottle label composed by Philadelphia bank note engravers Draper & Co. Smaller advertisements contain promotional text and ornamented type. Barnum’s text includes a description of the exhibits and performances at the Lecture Room and Mahan’s provides prices for his fashion plates., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Folder 11., LCP also holds trimmed duplicate depicting North side [P.2008.34.16.4].
- Creator
- Rae, Julio H.
- Date
- [1851]
- Location
- Library Company of Philadelphia | Print Department albums - Rae - Folder 11 [*Am 1851 Rae, 2975.Q]
- Title
- [Plate 9 and advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets]
- Description
- Plate depicts section of the 600 block of Chestnut Street (136-209 pre-consolidation). South side includes E. Durand & Sons, Druggists (136); Sleeper & Jeanneret, Jewelry (1388-140); Howell & Brothers, Paper Hangings (142); Langdon’s Daguerreotypes and W. S. Martien, Publisher and Bookseller(144); American Sunday School Union (146); and Jones’ Hotel, Bridges & West proprietors (152). North side includes Dr. Jayne’s Philadelphia Arcade, Dr. Davison’s Arcade Baths, and D. Robinson, Bookseller and Stationer (205-209); N.Y. Journal of Fine Arts Agency (203 1/2); Bolivar House (201-203); Chestnut St. Theater (199); and Schenck’s Pulmonic Syrup and Blood’s Despatch (197). Also shows a few of the buildings adorned with flag or statuary. Sleeper & Jeanneret signage (138-140) included on plate as pasted-on details., Advertisements promote twelve of the businesses depicted with signage, as well as John M. Coleman, Importer of Sheffield and German Cutlery, Guns, Pistols, &c (209) and William White, Chemist, S.E. cor. Twelfth and Pine Sts. White's full-page advertisement contains testimonials and several lines of text describing the benefits of “White’s Hair Regenerator, or Amber Gloss” and “White’s Essence of Jamaica Ginger.” Most of the small advertisements include several lines of promotional text and ornamented type. Langdon & Co. quotes price of $1 to $5 for daguerreotypes and the Journal of the Fine Arts notes the merging of "The Messsage Bird," "Literary American," and "Musical Gazette" to form the periodical of "music, literature and art.", Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Folder 10., LCP also holds trimmed duplicates depicting South side [P.2008.34.16.5 and P.2006.1.21].
- Creator
- Rae, Julio H.
- Date
- [1851]
- Location
- Library Company of Philadelphia | Print Department albums - Rae - Folder 10 [*Am 1851 Rae, 2975.Q]
- Title
- Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets
- Description
- Folio volume of panoramic views of businesses on the 200-900 blocks of Chestnut Street and corresponding pages of advertisements. Also contains a preface, which details that inclusion in the directory required subscription to or purchase of the volume; the intention to "issue the Panoramic View annually"; and the publisher's endeavor to correct all lettering errors "upon the publication of the second edition." Volume also includes interspersed full-, half- and, one-third-page advertisements for business subscribers tenanting, as well as not located on Chestnut Street. Publisher issued only the 1851 directory., Predominantly depicted and promoted businesses include carpet dealers; confectioneries; daguerreotypists; druggists and patent medicine dealers; engravers, printers, and publishers; hotels; jewelers; millineries and clothiers; musical instrument dealers; and tailors. Plates also show the State House, Congress Hall, City Hall, Barnum's Museum, and residences. Full-, half- and one-third page advertisements advertise a variety of businesses, including patent medicines, artificial limbs, essence of coffee, marble manufacturers, and printers and publishers. Majority of advertisements contain ornamented type and lines of advertising text. Several also contain wood-engraved pictorial details. Some panoramic views contain pasted-on details representing signage., Cover printed in gilt on blue paper and contains an ornamental border., Engravers and printers include C. C. Hooker and Henry A. Brown., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Housed in phase box., See also albums - Rae [P.2008.34.16] and Rae - Chestnut Street [1322.F] loose prints.
- Creator
- Rae, Julio H.
- Date
- c1851
- Location
- Library Company of Philadelphia | Print Department albums - Rae [*Am 1851 Rae, 2975.Q]