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Title: Pleis' celebrated fit powders & liver pills, 860 N. Third Street, Philadelphia
Description: Trade card containing a parental scene using animal figures. Shows a mother and father bunny playing jump rope with their bunny child. The child bunny wears a ribbon around his neck and jumps under the airborne rope. Rabbit tracks are visible on the ground. Also contains several lines of advertising text on the verso. Text promotes the testing of the powder by "over 40,000 cases," its curative powers for any age and for any length of time of the affliction of "spasms," and price per box ($.85 cents or $1). Advertising text also promotes "Pleis' Vegetable Liver Pills" at "25 cents per box.", Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler and Estate of Helen Beitler.
Date: c1881
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection - Trade cards & Blotters [P.2011.10.45]

Title: [Illustrated letter seals containing admonitions]
Description: Series of single and parts of sheets of illustrated letter seals containing humorous, positive, and negative admonitions. Illustrations predominantly depict modes of transportation, including a sailing ship, steam boat, and locomotive and animals, including a cat holding a rat, parrot, slug, frog, bat, and dog. Other images show a blacksmith, a well, rings, flowers, a house, a church, a couple in an embrace, and a bundle of wheat. Admonitions include "Good Eye"; "All's [Well]"; "Friendship, Love, Truth"; "Stop Your Clatter"; "Forget Me Not"; "I Bear the Hopes of Many"; "How I Love You"; "Contentment"; "Remembrance";"Fidelity"; "We Bloom Today, Tomorrow Die"; "The Road"; "You Deserve Thrashing"; "News"; "Express"; "Slow But Sure"; "Keep Dark"; "God Bless You"; "Are You Musical"; "Strike While the Iron's Hot"; and "Memory.", Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler and Estate of Helen Beitler.
Date: [ca. 1860]
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection - Miscellaneous [P.2011.10.177.1-9]

Title: Album
Description: Album of genre scenes depicting European life in the country. Several contain children and animals, who are often in rural and buccolic settings. Includes plate 19 showing a Gypsy boy, with a monkey on his shoulder, and accompanied by two dogs walking past a farm; plate 20 showing a figurine peddler dropping his wares when frightened by a mother dog protecting her pups at a rustic family homestead; plate 3 depicting a woman, a rifle over her shoulder, guiding the horse of a Zouave soldier away from his fellow troops; plate 2 depicting a woman, with a book, possibly a Bible under her arm, walking with two boys past two men working in their garden; plate 5 showing a family in a canoe fishing with a net; plate 6 showing young hunters stealing the game of their napping companion; plate 7 depicting a young farm girl asleep near a picnic basket and a dog while her elders build hay huts in the background; plate 8 depicting a gypsy violinist with his dog near a stone wall and under the gaze of a barefoot peasant boy and girl; plate 9 showing a girl wading near an unhappy duck family in a river below a mountain range accompanied by a young male companion seated on the shore; plate 10 showing two young farm women attending to rabbits in the doorway of a hutch; plate 11 showing a peasant woman, carrying a bundle of wheat, and with a girl on a dirt road who watch a man, with a specimen box, seated near his net and holding a snake; plate 12 showing a wife in traditional costume leading a mule carrying her peasant husband and their child and a large bundle; plate 13 showing a father and his two young girls ice fishing with their dog and a picnic basket; plate 14 showing two girls gathering fire wood near a frozen river and with their dog; and plate 14 showing a girl making a floral wreath near another girl petting a dog attended by a boy on a hillside below a castle-like structure., Also includes plate 16 showing a toddler boy in a gown and socks walking to his mother seated next to his father in their rustic home; plate 17 depicting an older peasant boy and young woman attempting to wake a peasant girl sleeping on a hay bale in a farm field; an unnumbered plate showing an older boy disrobing for a swim beside a dog and a younger boy leaning on a pier near the ocean; and plate 4 showing a girl standing near a boy petting a dog laying near a tree on which a hunter's bag, rifle, and cap hang., Inscribed on front free endpaper: Maggie A. Fleming, June 1850., Title stamped on front cover., Green morrocco binding., Plate numbers printed in upper right corner of all, except one print. Bound out of order., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Forms part of Helen Beitler Graphic Ephemera Collection., Gift of Helen Beitler and the estate of Helen Beitler.
Date: [ca. 1850]
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection - album [9475.F]

Title: McLaughlin's XXXX Coffee [paper doll] Best quality coffee on the market
Description: Includes cut-out paper doll figure "8" depicting a tiger and separate die cut costume, probably from the Chicago coffee company's "Mr. and Mrs. Whimsical Wild Animal" series. Costume design is a pink, mutton sleeve dress, with gold sash, and gloved hands holding a closed fan. McLaughlin Coffee, established in 1852, introduced lines of promotional paper dolls following the Columbian Exposition of 1893 and their discontinuation of trade cards., Instructions printed on verso of P.2011.10.37: To make figure stand, bend right foot forwar[d] and tail and left foot backward, thus forming as stand., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler and Estate of Helen Beitler.
Date: [ca. 1895]
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection - Trade cards & Blotters [P.2011.10.37 & 37a]

Title: Souvenir calendar and memorandum book. Compliments of McCormick Harvesting Machine Co. Chicago, Ill
Description: Advertisement souvenir containing illustrated calendar pages and "Memorandum" sheets printed with paragraphs of promotional text about McCormick and his machinery. Illustrations depict seasonal, genre and landscape scenes, including a man fishing (July), a couple canoeing (August), ducks on promenade down a dirt path (September), a waterfall and winter scene near a homestead (October and November), and deers in a snow-covered forest (December). Promotional text describes the superiority of the McCormick mowers based on "Durability. Convenience and Light Draft"; the machines' prevalence, profitability, history, patents, and awards; the ingenuity of McCormick, the plant, and his employees; and the "best farmers" paying higher prices for McCormick mowers because " Others may cut the prices but the McCormick cuts the grain." Also contains a "Map of the Business Portion of Chicago" and views of a horse-drawn McCormick reaper ("The Winner of the Grand Prizes All Around the World") and draft mower no. 4 ("The Most Durable and Lightest Draft Mower on Earth") on the inside front and back covers., Front and back cover illustrated. Front cover depicts a view of a field lined with bundles of harvested wheat. Image overlaid with an inset of a portrait of Cyrus Hall McCormick. Pictorial details of a flower and vinery complete the image. Back cover depicts "Birdsye View of the McCormick Harvesting Machine Co.'s Works. In Capacity the Largest in the World." Also shows several trains stopped on tracks in front of the complex., Date inferred from text: Fifteen thousands tops of McCormick Binding Twine will be used in the harvest fields of 1893., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler and Estate of Helen Beitler., McCormick Harvesting Machine Co., previously Cyrus H. McCormick and Brothers, was established in Chicago in 1847 by first-successful mechanical reaper inventor Cyrus W. McCormick (1809-1884) and his brother Leander J. McCormick. Brother William Sanderson McCormick joined the firm in 1849. In 1902, the firm was incorporated into the International Harvester Company.
Date: [1893]
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection - Calendars [P.2011.10.166]

Title: Illustrations for the Berlitz Method
Description: Series of flash cards utilized in the direct method to teach foreign languages developed in 1878 by Maxmillian Berlitz. Cards depict household furniture and utensils, including a stove, desk, book, and pen (1); a color bar, and book bindings and pencils of different colors, lengths, and widths (2); styles of fashion, fashion accessories, and parts of the body (3); fruits and flowers (4); vegetables, meat, and bread (5); clocks and clock faces (7); wild animals, including a lion and bear (10); land and water fowl, including a turkey, swan, and peacock (11); birds and small mammals, including a mouse, hare, and ostrich (12); a city street scene showing numerous forms of land and marine travel, including a railroad, horse-drawn carriages, and a steamship (14); cityscape, including a church, fountain, statuary, and municipal building (15); and an interior view of a bedroom, including a bed, fireplace, and wardrobe (16)., Date inferred from depictions of clothing., Title from label pasted on case., Prints numbered: 1-5; 7; 10-12; and 14-16., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler and Estate of Helen Beitler.
Date: [ca. 1895]
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection - Illustrations [P.2011.10.2.1-12]

Title: [Helen Beitler graphic ephemera collection]
Description: Collection of illustrated ephemera, primarily tradecards, envelopes, receipts, letterheads, billheads, and labels, for predominantly Pennsylvania businesses and trades. Some trade cards and labels are embossed, die cut, or metamorphic designs. Businesses and trades include the tobacco, transportation, and rags and paper industry; manufacturers of carriages and wagons, saddlery and harnesses, musical instruments, textiles, and pins; dealers in lumber, furniture, willow ware, clothing, medicines, seeds, spices, and groceries; stationers, printers, and publishers; and a dentist and violin teacher. Also contains rewards of merit; advertising calendars; mid 19th-century miniature illustrated seals containing admonitions; an 1872 American Wood Paper Company pass; an advertising flier for the New Stevens Spring Tooth Harrow plow; tobacco silks containing portraits of prominent Native American chiefs; a reprint of the 1841 "A Plan of the Borough of Harrisburg" designed by John Probst; a wrapper for J. Geo. Hintz, a Reading, Pa. stationer; and menu for the Delavan House hotel under the proprietorship of Charles Leland in Albany, NY. Illustrations depict various subjects. The most numerous are views of storefronts, industrial complexes, modes of transportation, women, children, and animals., Title supplied by cataloger., Artists include Helena Maquire and John Probst., Various engravers and printers, including Allen, Lane & Scott; American Bank Note Co.; Calvert Lith. Co.; E. Ketterlinus & Co.; Forbes Co.; Gies & Co.; Geo. S. Harris; W. Hart; F. S. Hickman; J. H. Buffords Sons; ; Knapp Co. Lith.; Charles Magnus; Charles Mortiz; J. Ottmann Lith. Co.; Phoenix Eng. Co.; L. Prang & Co.; and Ritter & Co.,, Several of the letterheads, billheads, and envelopes contain manuscript notes, primarily numeric calculations, on verso., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler and Estate of Helen Beitler.
Date: [ca. 1830-ca. 1910]
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection [P.2011.10]

Title: Book of cabinet chromos 1881
Description: Subscriber's premium comprised of a series of titled chromolithographs depicting portraits of historical figures and genre, religious, sentimental, and allegorical scenes. Images include "Beauty and Her Pets" showing a young lady feeding doves at her window garden; a robed woman "At The Cross"; the "Autumn Beauties" of a girl on a swing with her cat in her lap; a woman picking flowers in "Shoo Fly"; "The Sailor Girl"; "Our Idol," a lavishly attired Victorian girl; a woman near a fireplace showing "Maternal Affection" as she holds her baby to her breast; "The Flower Angels"; "The Angel of Song" in a bird's nest; a "Little Tot" of a girl; "The Flower Girl" in a wooded area with her dog; "Young Captain Jinks"; "Little Buttercup"; a woman pondering "Yes Or No" to a written marriage proposal; the engaged woman holding a portrait photograph in "Yes"; portraits of George and Martha Washington and Henry W. Longfellow; chicks confronting "The Unwelcome Visitor" of a frog; a mother kissing the hand of her daughter - "Grandma's Pet" - in a highchair next to her grandmother; "The Angel's Message"; "A Merry Christmas" and "Happy New Year" family portrait; "The Young Student" reading on a grassy cliff overlooking a cove; puppies learning "The First Lesson" of hunting vermin; "Puss in Boots" showing a kitten in a boot; the buck "The Monarch of the Glen"; a girl covered in ink from her "Little Mischief" to write with a quill pen; children "Fruit Gatherers" at a fruit tree by a lake; and a woman on an evening "Meditation" near a sun dial., Copyrighted., Presented to every subscriber to The People’s Illustrated Fireside Magazine., Case shaped liked book binding and illustrated on recto and verso. Images include vignette showing a hearth and floral and geometric pictorial details., Text on spine reads: Premium with The Peoples Illustrated Fireside Magazine. 32 Gems., Prints numbered lower left corner: 1-2; 4-23; 26-33. Some in manuscript., Peleg Orison Vickery, publisher and politician, established Fireside Magazine in 1874. The periodical contained fictional stories and served as a mail order catalog., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler and Estate of Helen Beitler.
Date: 1881
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection [P.2011.10.1a-dd]

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