Illustrated metamorphic trade card for the Indianapolis Brewing Co. When folded, a gentleman attired in a suit, top hat, and cane expresses surprise upon viewing what appears to be a nude woman embracing a man. When opened, the trade card reveals that she is attired in a flesh-colored dress and stands on a veranda enjoying a beer with her male companion. Also shows two bottles of "Duesseldorfer" on the the table, a box of beer on the floor, and a servant delivering a silver platter to the couple. Includes a vignette of the company's brewing complex and trademark on verso. The consolidation of the C.F. Schmidt, P. Lieber, and C. Maus breweries resulted in the formation of the Indianapolis Brewing Co. in 1889., Title supplied by cataloger., Contains advertising text printed on verso: "Progress Brand" Duesseldorfer crowned over all others as the finest in the world. Paris Exposition 1900. Progress Brand. Indianapolis Brewing Co. brewers and bottlers of beer, ale & porter, Indianapolis, Ind., U.S.A., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Selma Kessler., Digitized.
Date
[ca. 1901]
Location
Library Company of Philadelphia | Print Department trade card - Duesseldorfer [P.2008.21.1]
