Illustrated metamorphic trade card for the Indianapolis Brewing Co. When folded, a gentleman attired in a suit, top hat, and cane expresses surprise upon viewing what appears to be a nude woman embracing a man. When opened, the trade card reveals that she is attired in a flesh-colored dress and stands on a veranda enjoying a beer with her male companion. Also shows two bottles of "Duesseldorfer" on the the table, a box of beer on the floor, and a servant delivering a silver platter to the couple. Includes a vignette of the company's brewing complex and trademark on verso. The consolidation of the C.F. Schmidt, P. Lieber, and C. Maus breweries resulted in the formation of the Indianapolis Brewing Co. in 1889., Title supplied by cataloger., Contains advertising text printed on verso: "Progress Brand" Duesseldorfer crowned over all others as the finest in the world. Paris Exposition 1900. Progress Brand. Indianapolis Brewing Co. brewers and bottlers of beer, ale & porter, Indianapolis, Ind., U.S.A., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Selma Kessler., Digitized.
Date
[ca. 1901]
Location
Library Company of Philadelphia | Print Department trade card - Duesseldorfer [P.2008.21.1]
Series of illustrated trade cards for the brewing company based in Rochester, N.Y. Illustrations include the company's trademark vignette of a wheel with wings; a spider hanging from a web attached to a sprig of flowers; and a bird perched on a branch below a nest filled with eggs. Founded in 1852 and in operation until 1934, the brewing company was styled "Bartholomay Brewing Company" from 1874 to 1889., Title supplied by cataloger., Printers include Hofstetter Bros., Prints contain advertising text on rectos for Bartholomay Brewing Co.'s Stock Lager. One print [1975.F.35] also includes addresses for the office and depot of the Philadelphia branch., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Date
[ca. 1880]
Location
Library Company of Philadelphia | Print Department trade card - Bartholomay [1975.F.35 and 1975.F.81]
Illustration on recto depicts a bird's eye view of Lauber's restaurant on the Centennial grounds in West Fairmount Park in Philadelphia. Includes pedestrians and horse-drawn coaches in the foreground. The Cenntenial, held in 1876, celebrated America’s one-hundredth anniversary of independence and showcased the strengths of the country’s industry, manufactures, agriculture, and art., Left vignette on verso shows three buildings comprising the Philip J. Lauber liquor and restaurant business at 24-26 South Fifth Street. The buildings, adorned with signage, include left to right: "Ph. Lauber Beer & Ale"; "Ph. Lauber Importer of Wines"; and "Ph. Lauber Restaurant" (partial view). Image also shows heavy street and pedestrian traffic. Men congregate at the doorway of the wine shop at which a horse-drawn cart loaded with wine barrels departs. A carriage, horse-drawn dray, men on horseback, and pedestrians travel in the street. Lauber added a restaurant to his business on Fifth Street circa 1877. Right vignette on verso depicts cherubs eating grapes and drinking bottles of wine on a mantelpiece surrounded by vinery and greenery., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Date
[ca. 1876]
Location
Library Company of Philadelphia | Print Department trade card - Lauber [5758.F.11c]
