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Title: [Fold & find 18 changes metamorphic trade card promoting Water Lily Soap]
Description: Metamorphic trade card containing six bust-length portraits of three men and three woman with changeable upper and lower facial features. Female portraits depict a young, middle age, and older woman. The younger women wear hats and coats with collars. The older woman scowls and wears a bonnet and collared shirtwaist. Male portraits depict an older man, young gentleman, and gypsy figure. The older man is depicted bald-headed with a beard, in an undershirt, and frowning; the gentleman wears a top hat, cravat, and suit; and the gypsy figure is portrayed with a smirk, earring, and a Phrygian shaped red cap. Also contains several lines of advertising text, including "All my clothes are Lily white, Water Lily Soap maded them bright"; Water Lily Soap moves dirt & smell"; and "Alas I'm troubled, blue and sad, All other Soap but Water Lily's bad.", Title supplied by cataloger., Name of distributor printed on recto and verso: Joseph I. Keefe, General Agent. 35 South 2nd Street. Philadelphia, Pa., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler and Estate of Helen Beitler.
Date: [ca. 1885]
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection - Trade cards & Blotters [P.2011.10.34x]

Title: Hofmeister Woolen Mills, from loom to wearer. Spring 1908. Summer 1908
Description: Mail order catalog containing illustrations of female models attired in women's summer wear, including suits, jumper dresses, shirtwaists, coats, hats, undergarments, corset covers, underskirts, petticoats, nightgowns, and "Misses' and Children's Jackets." Several of the models are grouped in scenes with thematic backgrounds, including parlors, a park, and street scene. Also contains promotional and instructional text detailing the "supremacy" of the Hofmeister garments, how to place an order, payment terms, and additional fees for "Extra Large Garments;" detailed descriptions of the clothing; style numbers; and prices., Accompanied by original illustrated envelope. Ilustration depicts three well-dressed ladies at a summer resort., Cover illustration depicts two ladies in formal summer wear disembarking from a horse-drawn carriage. The women's attire includes embellished hats, a long cape, and an umbrella., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler and Estate of Helen Beitler., Order blank and post cards inserted in catalog.
Date: [1908]
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection - Hofmeister [105358.O & 105358.O.a]

Title: Illustrations for the Berlitz Method
Description: Series of flash cards utilized in the direct method to teach foreign languages developed in 1878 by Maxmillian Berlitz. Cards depict household furniture and utensils, including a stove, desk, book, and pen (1); a color bar, and book bindings and pencils of different colors, lengths, and widths (2); styles of fashion, fashion accessories, and parts of the body (3); fruits and flowers (4); vegetables, meat, and bread (5); clocks and clock faces (7); wild animals, including a lion and bear (10); land and water fowl, including a turkey, swan, and peacock (11); birds and small mammals, including a mouse, hare, and ostrich (12); a city street scene showing numerous forms of land and marine travel, including a railroad, horse-drawn carriages, and a steamship (14); cityscape, including a church, fountain, statuary, and municipal building (15); and an interior view of a bedroom, including a bed, fireplace, and wardrobe (16)., Date inferred from depictions of clothing., Title from label pasted on case., Prints numbered: 1-5; 7; 10-12; and 14-16., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler and Estate of Helen Beitler.
Date: [ca. 1895]
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection - Illustrations [P.2011.10.2.1-12]

Title: Book of cabinet chromos 1881
Description: Subscriber's premium comprised of a series of titled chromolithographs depicting portraits of historical figures and genre, religious, sentimental, and allegorical scenes. Images include "Beauty and Her Pets" showing a young lady feeding doves at her window garden; a robed woman "At The Cross"; the "Autumn Beauties" of a girl on a swing with her cat in her lap; a woman picking flowers in "Shoo Fly"; "The Sailor Girl"; "Our Idol," a lavishly attired Victorian girl; a woman near a fireplace showing "Maternal Affection" as she holds her baby to her breast; "The Flower Angels"; "The Angel of Song" in a bird's nest; a "Little Tot" of a girl; "The Flower Girl" in a wooded area with her dog; "Young Captain Jinks"; "Little Buttercup"; a woman pondering "Yes Or No" to a written marriage proposal; the engaged woman holding a portrait photograph in "Yes"; portraits of George and Martha Washington and Henry W. Longfellow; chicks confronting "The Unwelcome Visitor" of a frog; a mother kissing the hand of her daughter - "Grandma's Pet" - in a highchair next to her grandmother; "The Angel's Message"; "A Merry Christmas" and "Happy New Year" family portrait; "The Young Student" reading on a grassy cliff overlooking a cove; puppies learning "The First Lesson" of hunting vermin; "Puss in Boots" showing a kitten in a boot; the buck "The Monarch of the Glen"; a girl covered in ink from her "Little Mischief" to write with a quill pen; children "Fruit Gatherers" at a fruit tree by a lake; and a woman on an evening "Meditation" near a sun dial., Copyrighted., Presented to every subscriber to The People’s Illustrated Fireside Magazine., Case shaped liked book binding and illustrated on recto and verso. Images include vignette showing a hearth and floral and geometric pictorial details., Text on spine reads: Premium with The Peoples Illustrated Fireside Magazine. 32 Gems., Prints numbered lower left corner: 1-2; 4-23; 26-33. Some in manuscript., Peleg Orison Vickery, publisher and politician, established Fireside Magazine in 1874. The periodical contained fictional stories and served as a mail order catalog., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler and Estate of Helen Beitler.
Date: 1881
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection [P.2011.10.1a-dd]

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