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Title: Oxford Carpet Mills, Wm. Hogg, Jr. Philadelphia
Description: Advertisement depicting the manufactory complex at 140 Oxford Street built between 1858 and 1868 in Kensington. Also shows light street and pedestrian traffic, including a horse-drawn omnibus. The business was established by William Hogg, Sr. in 1832. William Hogg, Jr. assumed sole operation in 1850., Probably engraved by John Serz., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Madelyn Wolke, Lucianne Reichert, and Clifford A. Mohwinkel Jr.
Date: [ca. 1870]
Location: Library Company of Philadelphia | Print Department albums - Serz [P.9773.78c]

Title: [X. Bazin, steam fancy soap works and perfumery, 917 Cherry Street, Philadelphia]
Description: Advertisement depicting the manufactory and laboratory complex. Also shows crates lining the sidewalks and street and pedestrian traffic, including a horse-drawn wagon hauling crates and departing the complex. Bazin served as the lab director for perfumer Eugene Roussel from circa 1840 to circa 1849 when he assumed proprietorship of the business. Bazin continued to use Roussel’s name until circa 1853. The Bazin family owned the business until 1884., Probably engraved by John Serz., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Madelyn Wolke, Lucianne Reichert, and Clifford A. Mohwinkel Jr.
Date: [ca. 1870]
Location: Library Company of Philadelphia | Print Department albums - Serz [P.9773.76a]

Title: Allen's Furniture Warehouse, Philadelphia
Description: Advertisement depicting the multi-story storefront for cabinetmakers Allen & Bro. (Joseph and James C.) erected in 1860 at 1209 Chestnut Street. Also shows pedestrians looking at furniture visible in the large display windows. The building contained salesrooms on the lower floors and upholstery and finishing rooms on the upper ones. Allen & Bro. was originally established by William Allen in 1836. The business specialized in custom orders and exhibited at the Centennial Exhibition of 1876., Probably engraved by John Serz., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Madelyn Wolke, Lucianne Reichert, and Clifford A. Mohwinkel Jr., Variant wood engraving published in I. L. Vansant, ed., The royal road to wealth (Philadelphia: Samuel Loag, (1869?)], opp. p. 43.
Date: [ca. 1870]
Location: Library Company of Philadelphia | Print Department albums - Serz [P.9773.76c]

Title: Baugh & Sons, manufacturers of raw bone super phosphate of lime. Philadelphia, Pennsylvania
Description: Advertisement depicting the manufactory at 20 South Delaware Avenue. Freight ramps are visible, and vessels sail on the Delaware River in the foreground. Edward P. and son Daniel Baugh formed Baugh & Sons in 1855 in Chester County. The plant relocated to Philadelphia in 1860. Daniel assumed operations of the business with branches in Baltimore and Norfolk, Va. in 1888., Probably engraved by John Serz., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Madelyn Wolke, Lucianne Reichert, and Clifford A. Mohwinkel Jr.
Date: [ca. 1870]
Location: Library Company of Philadelphia | Print Department albums - Serz [P.9773.79a]

Title: Wm. Simpson & Sons, Philadelphia
Description: Advertisement for the calico printers showing a sepulchral monument composed of three mourning female figures attired in Roman garb beside a casket. The business, established in 1836 in the Falls of Schuylkill by William Simpson, was renamed William Simpson & Sons from "The Washington Print Works" in 1869. In 1877, the firm was incorporated as Eddystone Manufacturing Company., Date from copyright statement: Entered according to Act of Congress A.D. 1869 by W. Simpson & Sons in the Clerk's Office of the District of the East. District of Penna., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Madelyn Wolke, Lucianne Reichert, and Clifford A. Mohwinkel Jr.
Date: 1869
Location: Library Company of Philadelphia | Print Department albums - Serz [P.9773.9e]

Title: [Gumpert Bros., cigar manufacturers, 1341 Chestnut Street, Philadelphia, Pa.]
Description: Advertisement depicting the factory during the Centennial Exhibition of 1876 adorned with several signs, including ones illustrated with allegorical figures and patriotic imagery. Passersby look at displays of boxes in the window near pedestrians walking on the sidewalk. In the street, a man on horseback, and a horse-drawn carriage and omnibus travel. Also shows partial views of adjacent buildings. Gumpert Bros, originally W.H. Grumpert, was established in 1856. The firm name changed to Gumpert Bros in 1866 and the business removed from the site in 1879., Probably engraved by John Serz., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Madelyn Wolke, Lucianne Reichert, and Clifford A. Mohwinkel Jr.
Date: [1876]
Location: Library Company of Philadelphia | Print Department albums - Serz [P.9773.76e]

Title: Jayne's [patent medicine label]
Description: Label for the Philadelphia patent medicine manufacturer David Jayne. Contains a dramatic scene in the wilderness surrounded by an ornate border. Scene depicts a man aiming his gun at a wild cat, in between which a horrified woman kneels over another who lays motionless. Border includes filigree, griffins, and urns., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Madelyn Wolke, Lucianne Reichert, and Clifford A. Mohwinkel Jr.
Date: [ca. 1855]
Location: Library Company of Philadelphia | Print Department albums - Serz [P.9773.49b]

Title: Joseph J. Cana[v]an morocco factory Philadelphia
Description: Advertisement depicting the manufactory complex at 1225 North Fifth Street (Canal Street between Thompson and Girard avenues). complex included a slaughterhouse, drying rooms, pulling shop, and office and sales room. A horse-drawn dray loaded with goods departs from the exit way between two sections of buildings that contain a flag and working smokestack. Also shows a worker in a doorway and a few pedestrians., Probably engraved by John Serz., Name of business misspelled in title: Canaran., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Madelyn Wolke, Lucianne Reichert, and Clifford A. Mohwinkel Jr.
Date: [ca. 1870]
Location: Library Company of Philadelphia | Print Department albums - Serz [P.9773.76b]

Title: [John Serz scrapbook]
Description: Scrapbook of print specimens, proofs, and original drawings primarily delineated and compiled by German-born Philadelphia engraver John Serz. Contents include book and periodical illustrations; separately-issued views; portrait prints; certificates; and job printing specimens. Majority of graphics depict religious, landscape, historical, genre, and fashion views, including plates from "Lives of the Fathers, Martyrs, and Other Principal Saints" (New York, 1864); Auerbach’s "Tales of the Black Forest"; Sartain’s Magazine; Graham’s Illustrated Magazine; W. Alvin Lloyd’s Railroad Guide; and Demorest’s Monthly Magazine. Religious and historical themes include the Last Supper, the Crucifixion, and other Biblical scenes, Mary and Jesus, scenes of prayer, William Penn's Treaty, the defeat of Napoleon at Waterloo, and the Civil War. Other well-represented material is separately-issued city, bird's eye, landscape, and collegiate views showing European and American sites, including Albany; Baltimore; Boston; Dresden; Hildburghausen; Humboldt (Ca.), New York; Washington, D.C.; Fort Putnam; Philadelphia; Georgetown College; Notre Dame University; Lake of Four Cantons (i.e., Lake Lucerne) and Rutli, Switzerland; West Point; Suspension Bridge over Niagara; and Tivoli. Scrapbook also contains numerous portrait prints (often frontispieces); advertisements; European prints, as well as watercolors and drawings, which show the Centennial Exhibition (1876); landscapes, village scenes, and tree and flower arrangement studies., Portrait print sitters include John Stainbach Wilson, M.D.; Mary A. Niemeyer; Daniel Webster; Hannah Rose Hoffman; and E. R. Beadle. Advertisements depict primarily Philadelphia storefronts and factories and often also show street and pedestrian traffic. Businesses include X. Bazin Perfumery Laboratory (917 Cherry St); Joseph J. Canavan Morocco Factory (1225 N. Fifth St.); Allen’s Furniture Warehouse (1209 Chestnut Street); Joseph Beckhaus Carriage Factory (1204 Frankford Ave.); Gumpert Bros. cigars (1341 Chestnut St.); Oxford Carpets Mills (Wm. Hogg, Jr.)(140 Oxford St.); Baugh & Sons, Manufacturers of Raw Bone Super Phosphate Lime (120 S. Delaware Ave.); Theo. Wilson & Co., Steam Ship, Bread, Cracker & Cake Bakery (212 & 214 N. Front St.); White, Hentz & Co., Rectifiers of Spirits & Importers of Wines & Liquors (222 N. Second St.). European prints include plates from Bernard-Romain Julien "Cours Elementaire" and from Wilhem Hermes's figure drawing books "Berliner Zeichenleher," i.e. United States Systematic Drawing Schools (New York edition); engravings by Serz, several published by German publishers Schneider U Wegel, and primarily showing views of German villages Unterberg (Bavaria) and Nuremberg, and bridges, castles, and churches; and chromolithographs, including the title page, from the Korn'schen series of views of Nuremberg "Ansichten von Nurnberg". Other content includes job printing specimen vignettes and labels depicting allegorical, patriotic and industrial imagery; proofs of the "Rose of Philadelphia, "Rose of Washington, D.C.," and labels for patent medicine manufacturer David Jayne illustrated with Jayne's Building, Chinese characters, and a dramatic scene; and images of wild and domestic animals, including a condor, lemming, sheep, dogs, horses, hippo, boar, camel, and elephant., Contents also include certificate specimens for a temperance society, Sunday School, and the fraternal organization Alpha Omega; the relgious-themed prints "A Curious Piece of Antiquity on the Crucifixion of Our Lord and Savior Jesus Christ," "Jesus Healing the Sick," and "The Two Thieves: The Holy Land Exhibiting the Places & Cities Mentioned in the Old & New Testament"; the Serz color engraving Kriegs =Neurigkeiten (i.e. War News) showing men gathered at a table in a village tavern; an advertisement for Philadelphia calico printer Wm. Simpson & Sons depicting a sepulchral monument; and a post mortem portrait engraved by Serz showing Napoelon II, i.e., Duke of Reichstadt., Various American and European artists, engravers, lithographers, and printers, including W. H. Bartlett; J.C. Garrigues & Co.; H. B. Hall & Sons; Heliographic Co. of NY; Langlumé; G. Lury; A. H. Payne; J. C. MacRae; J. Poppel; John Sartain; F. Silber; Joshua Shaw; and F. W. Topham., Various American and European publishers, including D. & J. Sadlier & Co.; John Dainty; Francois Delarue; Friedrich Kornschen; F. W. Thomas & Sons; Parmelee & Co.; Henry Tuessli & Co.; and Max Jacoby & Zeller., Some prints annotated with lines of perspective., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Loose items retained in album., Gift of Madelyn Wolke, Lucianne Reichert, and Clifford A. Mohwinkel Jr., John Serz (1808-1881), born in Nuremberg, Bavaria, worked as an engraver in Germany before immigrating to Philadelphia circa 1851. Naturalized in 1856, Serz earned enough income from his trade to be taxed by the I.R.S. during the Civil War. During the 1870s, his bird's-eye print "Philadelphia and Environs" was advertised in the "Public Ledger" and he served as professor of drawing at the Philadelphia Conservatory of Music. Serz was also a president and secretary of the old Artists Club and member of several German societies, including the German Society of Pennsylvania. He died of a skull fracture in 1881.
Creator: Serz, John, ca. 1810-ca. 1878
Date: [ca. 1842-ca. 1893]
Location: Library Company of Philadelphia | Print Department *albums (flat) [P.9773]

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