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Title: [Unnumbered plate and advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets]
Description: Plate, with buildings unnumbered, showing a section of the 700 block (186-235 pre consolidation) of Chestnut Street. South side includes Utah House tenanted by hat dealers A. G. New & Co. and music publishers Lee & Walker (186); E. M. Moulson’s Millinery and Moulson Daguerreotypist Temple of Fancy (192); and merchant Andrew Wight (198). North side contains no identified businesses., Advertisements promote, through several lines of text, the depicted Moulson establishments, as well as H.G. Sickels’ Lamp Manufactory and Gas Fitting Establishment, No. 32 North Second Street, Philadelphia. Moulson’s Daguerreotype Establishment advertises the type of equipment (Voightlander cameras) used; the inconsequence of weather conditions; price – "Fifty Cents Only, is now Charged, for a Beautiful, Durable, and Life-like Portrait"; and John Moulson’s evidence of his "merit" to perfectly satisfy his customers through his extensive experience formerly at Chestnut and Eighth Street and his recent improved process. Moulson’s Millinery advertisement promotes Mrs. Moulson’s "ability to purchase of Importers, at wholesale and for cash" and “will not be undersold by any establishment in the city or country." Sickels’ advertisement contains a border of several different models of lamps and fixtures, including ceiling, standing, and decorative., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Folder 13., LCP also holds trimmed variant depicting North side [P.2008.34.16.8]. Contains pencil inscription: 235. Also holds trimmed duplicate depicting South side [P.2008.34.16.10].
Creator: Rae, Julio H.
Date: [1851]
Location: Library Company of Philadelphia | Print Department albums - Rae - Folder 13 [*Am 1851 Rae, 2975.Q]

Title: [Advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets]
Description: Advertisements predominantly for sponsoring businesses not located on Chestnut Street, including George S. Storr’s Chemical Hair Invigorator, No. 68 North Eighth Street; H. P. & W. C. Taylor, Manufacturers of the Only Real Transparent Soap, Ninth, between Green & Coates Street; E. G. A. Baker, Manufacturing Jeweler, Northeast corner Branch & Fourth Streets; T. L. Buckingham, Dentist, 162 Race Street, below Fifth; music publisher Lee & Walker, 162 Chestnut Street; and C. G. Henderson & Co. Philadelphia Central Book & Stationery Warehouse, 164 Chestnut Street. Most of the advertisements contain several lines of promotional text. Storr’s text details the results of use of the product, including prevention of premature grayness and improved disposition of curled hair; testimonials; and a word of caution about impostors. Lee & Walker promote their title list, including asterisked items containing a lithograph cover. Henderson & Co. notes the "aim of proprietors to sell at the lowest rates"; "the Beauty and Elegance of Its Pictorial Department"; and their stationery merchandise. Taylor advertisement promotes their award wining and new varieties of soap, as well as contains a wood engraving of the exterior of the factory on the 600 block of North Ninth Street. Image includes a train traveling toward the building and pedestrians and a patron in front of the building., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Folder 18.
Creator: Rae, Julio H.
Date: [1851]
Location: Library Company of Philadelphia | Print Department albums - Rae - Folder 18 [*Am 1851 Rae, 2975.Q]

Title: [Plate 10 and advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets]
Description: Plate depicts section of the 600 block of Chestnut Street (154-213 pre-consolidation). South side includes Swaim’s Building (160-164) tenanted by Barnum’s Museum and Edward L. Walker, Music Store and Piano Dealer (160); Lee & Walker, Successors to G. Willig, music store (162); and C. G. Henderson & Co., Booksellers and Publishers (164). North side includes Ambrose Smith, Druggist (213); F. Mahan, Publisher of Philadelphia Fashions (211); Leonard Benkert, Boot Store (209); Columbia House operated by Ferguson & Brothers and tenanted by E. G. Dorsey, Tailor (207). Swaim’s Building adorned with a flag, circus billboard illustrated with a seal, and a sign directing individuals to Swaim’s Laboratory. Plate also includes an unidentified residence with walled courtyard adjacent to Swaim’s. Swaim’s Building and Swaim’s Laboratory signage (160-164) included on plate as pasted-on details., Advertisements promote eight of the businesses depicted and Swaim’s Celebrated Panacea (New York agents Schieffelin Brothers & Co., later W.H. Schieffelin & Co.). Swaim’s full-page advertisement contains endorsements, several lines of promotional text, including "Beware of Imposition," and a description of the bottle label composed by Philadelphia bank note engravers Draper & Co. Smaller advertisements contain promotional text and ornamented type. Barnum’s text includes a description of the exhibits and performances at the Lecture Room and Mahan’s provides prices for his fashion plates., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Folder 11., LCP also holds trimmed duplicate depicting North side [P.2008.34.16.4].
Creator: Rae, Julio H.
Date: [1851]
Location: Library Company of Philadelphia | Print Department albums - Rae - Folder 11 [*Am 1851 Rae, 2975.Q]

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