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Title: Keuchen Cura. An old Dutch remedy for coughs and colds
Description: Trade card promoting Caldwell Sweet & Bros.' patent medicine Keuchen Cura and depicting a farm scene of two African American men plowing a field. One man is seated atop a two-wheeled plow pulled by two mules. He holds the reins as the mule to the right kicks its hind legs into the air. Another African American man is in front of the mules trying to lead them. He pulls on the reins of the mule on the left, which has lowered its rear to the ground refusing to move forward. He is attired in a white shirt and blue pants. The man on the plow is attired in a brimmed hat, blue shirt with brown vest, and blue pants with black stripes. Men are depicted with exaggerated features. In the distant background, in the right, is another mule-drawn plow and a house. Brothers Caldwell and Abel S. Sweet formed Caldwell Sweet & Bros. in Bangor, Maine in 1877. The druggists of proprietary medicines continued the business into the 1920s., Title from item., Place of publication deduced from place of operation of advertised business., Date deduced from the history of the advertised business and visual content., Series number on recto: 468., Advertising text printed on verso: Keuchen Cura. An old Dutch remedy for coughs and colds. Is the most remarkable remedy of the day. Nothing like it has ever before been put upon the market. Singers and Public Speakers will find it especially valuable to them in allaying and preventing irritation of the throat. Caldwell Sweet & Bros., proprietors, Bangor, Maine. Sold by all traders., Gift of David Doret.
Date: [ca. 1880]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Keuchen [P.2017.95.22]

Title: Dis yer misery makes dis chile done gone mournin orful! orful! No. 18 cured this gempleman thanks to massa Hartshorn
Description: Racist, fold-out circular advertisement for Dr. Hartshorn's No. 18 Liniment depicting a before and after caricature of an older African American man in two separate panels. In the first panel, shows the balding man with white hair, hunched over, standing in profile, and using a cane. He is attired in a blue tailcoat, a white shirt with upturned collar, a red necktie, a yellow vest, red and white plaid pants, and red and black shoes. In the background, a log cabin and wooden fence is visible. In the second panel, shows the man facing the viewer, standing upright without the cane, and holding a red package labelled "No. 18." He kicks his left leg up and reveals the bottom of his shoe, which is also labelled "No. 18." The man is depicted with exaggerated features. Dr. Edward Hartshorn was a Massachusetts physician who began selling medicines in the 1850s in the town of Berlin, and later Boston. Hartshorn passed the business on to his sons Edward Howe and William Henry before his death in 1887., Title from item., Date inferred from dates of operation of business advertised., Advertising text printed in circular fashion around company logo on inside: Wonderful! Wonderful Liniment!!! What has been the most popular [?] Family Liniment for 30 Years? Dr. Hartshorn. 2,000,000 Bottles have been [?] one is always warrented, yet not one was ever returned, or the [?] The Rapid Healer of Injuries. What Heals Bruises, Cuts, Stings, Bites, Poisons, Chilblains, Sore Skin, Croup, Ague, Numbness &c. immediately? Dr. Hartshorn's No. 18. The Instantaneous [?] Sudden Illness. What has relieved the worst case [?] Diptheria, Colic, Chills, Colds, Headaches, and numberless [?] Hartshorn's No. 18. It is a general panacea for man, [?] wonderful relief externally or internally for Horse and Cattle. E. Hartshorn, Boston, Mass. The Balm for Every Pain. What is the quickest relief for Rheumatic, Neuralgia or Nervous Pain of the Face, Teeth, Ears, Side, Back, Chest, Limbs, &c.? Dr. Hartshorn's No. 18. Company logo illustrated on verso. Logo composed of a geometrically-shaped ornament marked "N 8." Logo surrounded by captions reading "Sold Every Warranted. Large Sizes Cheapest. Three Sizes [?] Cts. And $1.00. Ask Any One About It.", Gift of David Doret., The front and back of the card are separated.
Date: [ca. 1890]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Hartshorn [P.2017.95.115]

Title: Kendall's Spavin Cure
Description: Trade card promoting B.J. Kendall Company, manufacturer of proprietary medicine, and depicting a racist caricature of an African American man jockey portrayed with exaggarated features. Shows the jockey at the reins of a brown race horse running at full speed, its legs lifted off the ground, and two of its shoes flying through the air. The jockey grips the reins of the horse over which he is prone and suspended above. He exclaims in the vernacular, "I only ’plied jist six bottles of Kendall’s Spavin Cure...so he can go in 2:05 3-8. Gwine to put on two bottles more, and den he can go in jist 1:51 7-16." The jockey is attired in a red buttoned jacket and red plaid pants. His red and white striped jockey's cap and one of his black boots have flown off and trail behind him. In the background a wooden fence lines the grounds. An African American man with exaggarated features attired in blue pants and a red plaid shirt and with his mouth open and arms raised in alarm stands within the entryway to the fence. A wooden sign posted on the fence reads, "2.05 3/8." Burney James Kendall (1845-1922) founded the B.J. Kendall Company in Enosburg Falls, Vermont in 1879. Kendall Company was incorporated in 1883. The success of Kendall's Spavin Cure spurred the firms line of products to expand to proprietary medicines for other animals in addition to people. The Company declined and closed in 1957 following the invention of automobiles., Title from item., Date deduced from the history of the advertised business and genre of print., Text printed on recto: "Hi! Dat hoss can jist fly now. I only 'plied jist six bottles of Kendall's Spavin Cure, and it hab taken off all dem four ringbones, two spavins, one curb, two splints, one capped hock and a shoe bile, so he can go in 2:05 3-8. Gwine to put on two bottles more, and den he can go in jist 1:51 7-16. Dat boy nebber shall fly wid dat hoss agin, for he am liable to fly off de track if he 'creases dat speed.", Copyright secured., Advertising text printed on verso: Kendall's Spavin Cure. The great success which has attended the introduction of Kendall's Spavin Cure, in all parts of the United States, has never been equalled, and it is now considered by the very best veterinary surgeons and most extensive horse-owners in the country to be the greatest discovery in veterinary science of the nineteenth century. It is giving the very best of satisfaction wherever urged. A few reasons why: 1. It does not blister or cause any sore, which makes it a desirable liniment for man or beast. 2. It is sure in its effect. 3. It cures spavins, splints, ring-bone, curb, callous, sprains, swellings, galls, lameness, from whatever cause, in any part of the body or limbs. 4. As a household liniment it has no equal. Its effect on human flesh is marvellous. It is used with the most gratifying results in all cases of lameness or any deep-seated pains, such as rheumatism, neuralgia, corns, bunions, frost bites, felons, chillblains, burns or any pain, bruise, cut or lameness which are not affected in the least by ordinary liniments. Kendall's Spavin Cure. Kendall's Spavin Cure, refined expressively for Human Flesh, in red wrappers, price $.50. Kendall's Spavin Cure, in light wrappers, for Animals, price $1.00. The Spavin Cure in light wrappers can be used on human flesh with perfect safety, if desired. B.J. Kendall & Co., Proprietors. Enosburgh Falls, Vt., U.S.A. Sold by all druggists., Testimonial printed on verso: Harrisburg, Pa., Nov. 13, 1880. Dr. B.J. Kendall & Co., Gents: -- I have a very fine mare that has had a bone spavin for a long time. I tried everything man could devise to cure it, but all in vain, and was about to give it up, when a friend of mine in this city came to me and recommended Kendall's Spavin Cure, which I tried with grand results, removing that bone clear and clean; and then I sent twenty-five cents to you for one of your Illustrated Horse Books, and I think there is no better book printed on the horse and his diseases. I have taken great interest in it, and have since sold eighteen copies for you to my neighbors, and will try and do what good I can by getting them for others. Yours truly, G.W. Miller., Gift of David Doret.
Date: [ca. 1880]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - BJ Kendall [P.2017.95.10]

Title: Kendall's Spavin Cure
Description: Trade card promoting B.J. Kendall Company, manufacturer of proprietary medicine and depicting a racist caricature of an African American man jockey portrayed with exaggerated features. The jockey sits atop a brown, galloping racehorse. He is attired in a red buttoned jacket, red and white striped pants and hat, and black boots. In the left, an African American groomsman portrayed with exaggerated features and attired in white pants and a collared yellow shirt with black dots, and black shoes, stands with one hand raised and another holding a white towel. He speaks in the vernacular that he "nebber will let dat pickaninny ride dat yar hoss agin unless he stops usin' Kendall's Spavin Cure." In the background, a fence marked in red writing "Kendall's Spavin Cure" runs alongthe track. In the right, behind the fence, a white man in a lookout tower holds out his arm and shows a paper marked, "4.17 1/4." Burney James Kendall (1845-1922) founded the B.J. Kendall Company in Enosburg Falls, Vermont in 1879. Kendall Company was incorporated in 1883. The success of Kendall’s Spavin Cure spurred the firms line of products to expand to proprietary medicines for other animals in addition to people. The Company declined and closed in 1957 following the invention of automobiles., Title from item., Date deduced from the history of the advertised business and the genre of print., Text printed on recto: "Golly! I nebber will let dat pickaninny ride dat yar hoss agin unless he stops usin' Kendall's Spavin Cure, 'cause it limbers him up so. In all my 'sperience in the hoss line I nebber seed sich 'provement in an animile afore. Facts am stranger dan friction." Advertising text printed on verso: Kendall's Spavin Cure. The most successful remedy ever discovered, as it is certain in its effects and does not blister. Also excellent for human flesh. Read proof below., Testimonial printed on verso:From Col. L.T. Foster. Youngstown, Ohio, May 10, 1880. Dr. B.J. Kendall & Co., Gents: I had a very valuable Hambletonian colt which I prized very highly; he had a large bone spavin on one joint and a small one on the other, which made him very lame. I had him under the charge of two veterinary surgeons who failed to cure him. I was only one day reading the advertisement of Kendall's Spavin Cure in the Chicago Express. I determined at once to try it, and got our druggists here to send for it; they ordered three bottles; I took them all and thought I would give it a thorough trial; I used it according to directions, and the fourth day the colt ceased to be lame, and the lumps have disappeared. I used but one bottle and the colt's limbs are as free from lumps and as smooth as any horse in the state. He is entirely cured. The cure was so remarkable that I let two of my neighbors have the remaining two bottles, who are now using it. Very respectfully, L.T. Foster. Kendall's Spavin Cure on Human Flesh. Waterloo, Ind., Sept. 7, 1881. Boyer & Campbell, Gentlemen: The bottle of Kendall's Spavin Cure I purchased of you has cured me of a very lame back, (after using almost everything else) the relief was almost instant. I put only a very little on at a time and rubbed it in well. I consider it the best liniment for man or horse extant. I would not do without it for ten times the amount it costs. Yours truly, Hiram Leib., Testimonial printed on verso: Wilton, Minn., Jan. 11, 1881. B.J. Kendall & Co., Gents: Having got a horse book of you by mail a year ago, the contents of which persuaded me to try Kendall's Spavin Cure on the hind leg of one of my horses, which was badly swollen and could not be reduced by any other remedy. I got two bottles of Kendall's Spavin Cure of Preston & Ludduth, druggists of Waseca, which completely cured my horse. about five years ago, I had a three years old colt swelled very bad. I used your remedy as given in your book without rowelling, and I must say to you credit that the colt is entirely cured, which is a surprise not only to myself, but also to my neighbors. You sent me the book for the trifling sum of twenty-five cents, and if I could not get another like it, I would not take twenty-five dollars for it. Yours truly, Geo. Mathews. Kendall's Spavin Cure is put up in two sizes. Refined, expressively for human flesh, in red wrappers, price $.50. In light wrappers, for animals, price, 1.00. That in light wrappers can be used with perfect safety on human flesh, if desired. B.J. Kendall & Co., Proprietors, Enosburg Falls, Vt., U.S.A. Sold by all druggists., Gift of David Doret.
Date: [ca. 1880]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - BJ Kendall [P.2017.95.11]

Title: Finnerty's, the champion of all root beer extracts, 15c. per bottle. 106 Market Street
Description: Racist trade card promoting E.J. Finnerty Jr. & Co.'s patent medicines and depicting a crying African American baby that is suspended from a tree branch. In the center of the image is a baby, attired in a white onesie, that has a white cloth wrapped around their midsection and tied to a blooming cherry tree branch. The baby's eyes are tightly closed, their mouth is open wide, and they grasp a branch of cherry blossoms with their left hand. A straw hat also is on the tree branch. E.J. Finnerty (1863-1901) was a druggist in Philadelphia. He created the firm Finnerty, McClure & Co. in 1891 and continued in the trade until his death., Title from item., Advertising text printed on verso: Go to the old reliable drug store, 106 Market St. Philadelphia, for pure drugs and medicine at the lowest prices. We make a specialty of compounding Physicians' Prescriptions, with great care and promptness. A full line of Perfumes and Toilet Articles always on hand. We will also continue the manufacture and sale of the following well-known and highly recommended remedies: Finnerty's W.C.&H. Expectorant, . Per bottle. Price, 25c. The best remedy for coughs, colds, etc. Finnerty's Beef, Iron and Wine, ... " 50c. The great nutritive tonic. Finnerty's Sarsaparilla, ..." 50c. The best blood purifier. Penn's White Linament, ... 25c. The great rheumatic remedy. Finnerty's Essence Ginger, ... " 25c. The reliable remedy for colic, nausea and debility. Finnerty's Cramp and Diarrhoea Mixture, ... " 25c. A sure cure for cholera morbus and stomach troubles. Finnerty's Liver Granules, ... " 25c. No better in the markey. Finnerty's Catarrh Remedy, ... Per Box 25c. Will cure catarrh, cold in the head and hay fever. Michner's German Dyspepsia Lozenges, ... " 50c. The greatest remedy known for the cure of dyspepsia. E.J. Finnerty, Jr. & Co. Druggists and Manufacturing Chemists., Gift of David Doret.
Date: [1890]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Finnerty [P.2017.95.63]

Title: Ayer's cathartic pills. (The country doctor)
Description: Racist trade card promoting Dr. J.C. Ayer & Co.’s Cathartic Pills and depicting a caricature of an older African American man doctor administering Ayer’s pills to an infant girl on his lap. Shows the African American man with white hair and a white beard, attired in spectacles, a brown hat, a white collared shirt, a brown bow tie, a green waistcoat, a green jacket, green pants, and black shoes. He sits on a wooden chair and holds an infant African American girl, attired in a red dress with yellow polka dots and a white collar, on his lap. In his left hand he carries a box filled with white pills, and in his right hand he holds a single white pill. The infant carries a pamphlet labeled "Ayer’s pills" in her hands. In the left, a barefooted African American boy, attired in a blue and white checked shirt and orange and yellow striped overalls, kneels beside the chair and looks on. On the ground in front of the boy is an open medicine bag labeled “Dr. Bolus” and filled with containers labeled, Ayers. James Cook Ayer (1818-1878) was a successful patent medicine manufacturer who estabished a factory in Lowell, Mass. After his death, J.C. Ayer & Co. continued to manufacture medicine under the management of his brother Frederick Ayer (1822-1918). After Frederick's death, the company continued to operate under the management of family members and professional managers until it left Lowell in 1943., Title from item., Publication information and date from the copyright statement: Copyright, 1883, By J.C. Ayer & Co., Lowell, Mass., Advertising text printed on verso: Ayer’s pills supply the universal want of a safe and reliable purgative medicine. The disorders which they are designed to cure, and for which they prove a sure remedy, are all caused by the derangement of one or more of the digestive and assimilative organs, and include constipation or costiveness, indigestion, dyspepsia, biliousness, heartburn, loss of appetite, flatulency, foul stomach, nausea, dizziness, headache, numbness, jaundice, diarrhoea, dysentery, and disorders of the liver. Eruptions and skin diseases, and piles, when the result of indigestion or constipation, are cured by the use of Ayer’s pills. They are, also, often the best remedy for rheumatism, gout, neuralgia, dropsy, kidney complaints, and other disorders arising from a reduced condition of the system, or the obstruction of its functions. In colds they operate beneficially by opening the pores, removing inflammatory secretions, and allaying fever. Ayer’s pills are made of vegetable ingredients only, and may be administered even to children with perfect safety. They are sugar-coated, and pleasant to take; and for all the purposes of a cathartic medicine they are unequalled. Ayers’ pills are usually put up in oval wooden boxes; but for hot and damp climates, and for export, in sealed glass vials, as above represented. Sold by., Text printed on verso: “The Country Doctor.” A fine Chromo-Lithograph (7 ½ x 13 inches, in “Statuette” style) of this original and popular subject, will be sent, post-paid, to any address, with a set of our elegant Album Cards, on receipt of 10 cents in cash or postage stamps. Address, Dr. J.C. Ayer & Co., Lowell, Mass., Gift of David Doret.
Date: 1883
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - J.C. Ayer [P.2017.95.91]

Title: Fairbank's rock cordials, positive cure for all lung disorders
Description: Trade card promoting Fisher and Fairbanks' patent medicine Fairbanks' Rock Cordials and depicting a racist caricature of an African American man chef in the galley of ship. Shows the man portrayed with exaggerated features and attired in a white chef's hat; a white shirt with the sleeves rolled up to his elbows; a red vest with gold buttons; a white apron; blue pants; and black shoes. He stands holding a spoon in his right hand and with his left hand holds a bowl that is filled with an unidentifiable pink food over a barrel that is being used as a table. He smiles and looks to a blond-haired white girl in the right attired in a pink hat; a black choker; a red dress; a white pinafore; white stockings with red stripes; and black shoes. She carries a doll costumed in a matching outfit and leans to look at the chef mixing. In the foreground on the floor are a pan, a pot with a bowl on top of it, and a spoon. In the background is a stove with a steaming kettle on it and a large chain. In the right, there is a barrel and next to it is a doorway through which we can see a sailor attired in a brimmed hat, a blue jacket, and pants. He stands on the side of the ship and looks through a telescope at the water., Title from item., Date deduced from history of the advertised business., Gift of David Doret.
Date: [ca. 1880]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Fairbanks [P.2017.95.62]

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