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Title: Albert & Bayley fine shoes, 449 Broad Street Newark, N.J
Description: Trade card promoting Albert & Bayley shoes and depicting a racist caricature of an African American boy pushing a wheelbarrow on a cobblestone street. The boy is barefoot and attired in a buttoned shirt with an open collar and the sleeves rolled up, striped shorts, and a hat with a long tassle. The wheelbarrow contains a giant-size pair of boots decorated with an American flag near the pull strap. Albert & Bayley had a shoe store at 449 Broad Steet, Newark, N.J. from 1883 to 1885., Title from item., Name of publisher and date from copyright statement: Copyright by Henry Seifert A.D. 1883., Place of publication deduced from place of operation of advertised business., Gift of David Doret.
Date: 1883
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Albert & Bayley [P.2017.95.3]

Title: Clark's trademark O.N.T. spool cotton
Description: Trade card promoting Clark Thread Company and depicting a racist caricature of an African American boy fishing with Clark thread. The boy is portrayed with exaggerated facial features and expressions. Shows the boy seated and with his legs straddling a giant spool of thread labeled, "Clark's trademark O.N.T. spool cotton" at the edge of a river. The boy holds a fishing rod across his chest and attempts to break the cotton thread, which he is using as fishing line. He looks at the viewer and says in the vernacular "I reckon dis yere's strong 'nuff suah." He is barefoot and attired in blue pants with red patches at the knees; an orange shirt with ragged sleeves; a green vest; and a brown cap. In the right on the ground at his feet is an orange-labeled canister from which worms escape. In the background is tall grass and the multi-colored horizon. In the foreground, the edge of the spool, the canister, and end of the rod are reflected in the water. The George A. Clark & Brother Company, manufactory of embroidery and sewing thread, was founded in 1863 in Newark, N.J. The firm was renamed Clark & Co. in 1879, and in the 1880s created a six-cord, soft finished thread called "Our New Thread" or "O.N.T." The business merged with J. & P. Coats in 1896, which lead to a series of mergers with fourteen other companies. Into the 21st century, the company continues to manufacture thread under the name Coats & Clark., Title from item., Place of publication deduced from place of operation of advertised business., Date deduced from history of advertised business., Text printed on recto: "I reckon dis yere's strong 'nuff suah.", Advertising text printed on verso: Clark's O.N.T. spool cotton. In white, fast black, and bright colors. Sold everywhere., Distributor's imprint printed on verso: George A. Clark, sole agent., Gift of David Doret.
Date: [ca. 1880]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Clark [P.2017.95.30]

Title: Compliments of Bechler's notion and variety store, 44 Irving Street, Rahway, N.J
Description: Trade card promoting the notion and variety store in Rahway, New Jersey of possible George Bechler and depicting a racist caricature of an African American nanny. The woman smiles and is attired in a short-sleeved, orange dress with red stripes, blue and white checked apron, and red head kerchief. She stands with one hand on her hip while the other holds a screaming white baby attired in a white layette to her other hip. In the foreground is a picket fence with a sheet draped in front with words advertising Bechler's store. Green foliage comprises the background., Title from item., Place of publication deduced from place of operation of advertised business., Date inferred from the attire of the figures depicted., Advertising text printed on recto: Compliments of Bechler's notion and variety store, 44 Irving street, Rahway, N.J. Just opened!, Gift of David Doret.
Date: [ca. 1880]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Bechler [P.2017.95.12]

Title: Every body uses Scull's champion coffee
Description: Racist trade card promoting William S. Scull & Company’s Champion Coffee and depicting a caricature of an African American man riding a mule while carrying bags of Scull’s coffee. The barefooted man is portrayed with exaggerated features and is attired in a brimmed hat, a polka-dotted, long-sleeved shirt, and plaid pants. He carries large sacks labeled, "Scull’s Champion," underneath each arm as he rides on a mule. In the right perched on a tree, a black crow says to the man, "Every body uses Scull’s Champion Coffee." An owl on another branch of the tree says, "So they do." The man turns his head back towards the birds and remarks in the vernacular, "who said da dont." Joab Scull founded the business which imported, packaged, and distributed tea and coffee in 1831. His son William S. Scull was in charge of the business under the name William S. Scull & Company from 1858 until his death in 1916. They had a large warehouse and mill at Front and Federal Streets, Camden, N.J. William C. Scull succeeded the Company, which changed its name to the Boscul Coffee Company in 1947. R.C. Williams & Co. then acquired the business in 1959., Title from item., Place of publication deduced from place of operation of the advertised business., Date deduced from the history of the advertised business., Advertising text printed on verso: Reason’s why you should use Scull’s Champion Coffee. It is roasted by a new and improved process by which the strength is increased and aroma saved. It is packed hot from the cylinders, in one pound air-tight paper sacks, keeping it free from dust and dampness. It is giving universal satisfaction, and where-ever introduced wins for itself a place among the staple articles of trade. It is warranted full weight, uniform in quality, delicious in flavor, always fresh, always reliable. It is not ground, but the finest grade of Coffee cleaned of all impurities, scientifically roasted and packed hot, in the grain, thereby preserving the full flavor of the berry. It has become the leading Coffee in the country, because it is the best and therefore the cheapest. It is sure to please you. Ask you grocer for it. W.S. Scull & Co., Mills and Warehouse, Camden, N.J., Office, 33 South Front Street, Philadelphia., Distributor’s imprint printed on verso: F.G. Stuart & Co., 144 South 4th St., Phila., Gift of David Doret.
Date: [ca. 1880]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - W.S. Scull & Co. [P.2017.95.185]

Title: Wm. M. Smith, 474 Broad Street
Description: Racist trade card depicting a snowy scene with several African American figures. At the center of the image is an African American man attired in a long button-down coat with a hood walking past a group of children. He stands with his left hand in his pocket and holds a cane in his right hand. Small hosues, bare trees, a fence, and several people are visible in the background. Three children in the right foreground of the image look up at the man in the center and adog in the left of the image runs in front of him. The figures are portrayed with exaggerated features. William M. Smith owned a clothing store in Newark, New Jersey in the late 19th century., Title from item., Advertising text on verso: 2424. Two thousand, four hundred and twenty-four Customers, whose names and measurements are registered on our books, will attest to the superiority of the "Domestic Shirt" over all others in make, material, fit, and economy. Factory attached to the Store, No. 474 Broad Street opposite Orange St. where the public are cordially invited to examine our Shirts in every stage of manufacture. N.B. The Otto Gas Engine Furnishing the power to run our machines is a marvel of mechanical ingenuity. Wm. M. Smith, 474 Broad Street, Opp. Orange Street., Gift of David Doret.
Date: [ca. 1890]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Smith [P.2017.95.160]

Title: Brother Gardner addresses the lime kiln club on the virtues of Dixon's Stove Polish
Description: Racist, satiric trade card promoting Joseph Dixon Crucible Company's stove polish and depicting a caricature of an African American man presenting Dixon’s Stove Polish to the African American men members of the Lime Kiln Club. Shows Brother Gardner, the white-haired, African American man, in the left with spectacles on his forehead and attired in a white collared shirt with a red bowtie, an orange jacket with a sunflower on the lapel, red and white checked pants, and black shoes. He stands holding a blue box of Dixon’s in his left hand and a gavel in his right hand. In the left is a wooden table with a blue pitcher and a top hat on top of it and a sign that reads, “Dixon’s Carburet of Iron Stove Polish.” Brother Gardner addresses the men in the vernacular, who are identified by number with the key of their names on the verso of the card. In the right, the man, attired in a striped white collared shirt, a red tie, a white and blue striped jacket, yellow and red striped pants, and black shoes, sits on a wooden chair and examines a blue box of Dixon’s in his hands. Beside him another man, balding with tufts of white hair on the sides of his head and a white beard and attired in a red jacket and blue striped pants, kneels down and carries a brush in his right hand. Behind them two men sit on chairs and an additional nine men stand and listen to Brother Gardner. In the background, the wall reads, “Lime Kiln Club, Paradise Hall.” A horseshoe and framed prints that read “Beautify your homes” and “Rules of the Lime Kiln Club” hang on the wall. In the center is a large, black stove., The African American "Lime Kiln Club" caricatures originally were devised by Charles Bertrand Lewis (i.e., M. Quad) in the Detroit Free Press. The Joseph Dixon Crucible Company, established by Joseph Dixon in Salem, Mass. in 1827, produced graphite pencils, crucibles and stove polish, and relocated to Jersey City, N.J. in 1847. In 1868, the firm name changed from Joseph Dixon & Co. to the Jos. Dixon Crucible Co. In 1870 the firm won a trademark case against a Philadelphia competitor selling J.C. Dixon Stove Polish., Title from item., Date from copyright statment: Copyright 1886., Advertising text printed on verso: The Lime Kiln Club, Brother Gardner in the Chair. “Dis Club hab ebery reason to be proud of de Stove Committee. We has tried all de other stove polishes. We has been stunk out wid so-called peperahuns and seen de piping rust to pieces, till de stove-pipe wus a tumbled down disgrace to de good name of de Lime Kiln Club. De honah of dis occashun belongs to Brudder Shindig, who has made a name for hisself, by introducing Dixon’s Big cake of Stove Polish, and has covered hisself wid shine. Stand up, Brudder Shindig, and let us gaze upon your countenance. Now, my frens, let us draw a lesson from dis: Seek and find out for yerselves, and when you’s got a good ting stick to it, so dat, like DIXON’S STOVE POLISH, you may not only be a use to de community in which yer libes, but a shining example for de rest of mankind. “De club owes a vote of thanks to de Stove Committee, an’ to Brudder Shindig in particular, an’ extend de heartfelt thanks of de Lime Kiln Club to DIXONS for de valuable addition to de comfits of dis life through their CARBURET OF IRON STOVE POLISH. Wid one drawback, Brudder Shindig—you orer haf found dis outen befo’ for de DIXON’S STOVE POLISH has bin in de market SINCE 1827,--58 YEARS.” (Signed) No. 1. Bro. Gardner, 2. Old Man Jenkins, 3. Bro. Shindig, 4. Give-A-Dam Jones, 6. Sundown Davis, No. 7. Accordingly Davis, 8. Stepoff Johnson, 9. Trustee Pullback, 10. Sickles Smith, 11. Sir Isaac Walpole, 12. Layback Jones, Committee., Advertising text printed on verso: Fifty-Eights Years In Market! The Oldest, The Neatest, The Best, The Quickest. Ask your dealer for Dixon’s Stove Polish, Jos. Dixon Crucible Co., Jersey City, N.J. [Includes an depiction of a box of Dixon’s Prepared Carburet of Iron.], Gift of David Doret.
Date: 1886
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Jos. Dixon [P.2017.95.94]

Title: Compliments of Villa Park Improvement Co
Description: Racist trade card illustration depicting two African American girls and one boy standing near a fence and fending off two wild turkeys. The boy stands behind the two girls and is attired in a cap, a long brown coat, tan gloves, and black shoes. The older girl is attired in a red hat with a dark-colored ribbon, a yellow jacket, red gloves, red stockings, and black boots. She wields a stick in her right hand and holds the younger girl with her left. The younger girl is attired in a blue and white cap and a blue jacket. All of the children are depicted with exaggerated features. The Villa Park Improvement Company was based in New Jersey and James Moses, a Trenton businessman, was the organization's president during the 1890s., Title from item., Advertising text on recto: Compliments of Villa Park Improvement Co. Be sure to read the circular. It is interesting. Especially about the free life insurance and free car far. An ideal location for a home. Great value as an investment. No interest, no taxes, two trolley lines. Public school on the plot. Main office, 39 Muirhead Street. Branch office, Corner Hamilton and Quintin Avenues., Gift of David Doret.
Date: [ca. 1890]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Villa [P.2017.95.183x]

Title: Clark's mile-end 60 spool cotton
Description: Racist trade card promoting Clark Thread Company and depicting a genre scene of an African American man and woman in conversation on a country road. The man and woman are portrayed with exaggerated features and speaking in the vernacular. Shows, in the left, the man standing on a dirt road and holding a piece of thread attached to a giant spool labeled "Clark's mile-end 60 spool thread." He is attired in black boots; yellow striped pants with patches on the knees and rolled to his calves; a white shirt; a red vest; and a green jacket. His straw hat is upturned on the ground beside him. In the right, an African American woman sits in a horse-drawn wagon holding the reins to a white horse. She tells the man "luck I got a spool to mend yer clos' with." She is attired in a yellow head kerchief and a red dress with yellow trim at the neck. The George A. Clark & Brother Company, manufactory of embroidery and sewing thread, was founded in 1863 in Newark, N.J. The firm was renamed Clark & Co. in 1879, and in the 1880s created a six-cord, soft finished thread called "Our New Thread" or "O.N.T." The business merged with J. & P. Coats in 1896, which lead to a series of mergers with fourteen other companies. Into the 21st century, the company continues to manufacture thread under the name Coats & Clark., Title from item., Place of publication deduced from place of operation of advertised business., Date deduced from history of the advertised business., Text on recto: Ef dat mile end thread don't hold, dere ain't anything- lucky I got a spool to mend yer old clos' with., Advertising text printed on verso: Clark's Mile-End Spool Cotton is the best for hand and machine sewing. Clark's Mile-End Colors are made expressly to match the leading shades of dress goods, and are unsurpassed both in quality and color. Clark's Mile-End Spool Cotton is six-cord in all numbers to 100 inclusive., Gift of David Doret.
Date: [ca. 1880]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Clark [P.2017.95.33]

Title: Dixon's carburet of iron stove polish
Description: Trade card promoting Joseph Dixon Crucible Company's stove polish and depicting a racist caricature of an African American woman nanny at work. Shows the nanny smiling, holding, and scrubbing an unclothed white girl, who is coated in black stove polish along her right side. The long, brown haired girl wears a red headband and is partially covered by a white cloth draped around by the nanny. The nanny uses a scrub brush under the right arm of the girl. The girl stands, her right leg raised, upon a table covered with a yellow tablecloth and stained by the polish. She looks down and touches the nanny's face with her right hand. She places her left hand over the woman's hand on her left side. The nanny is attired in a white head kerchief with red polka dots; a yellow short-sleeved shirt with red stripes; and a blue skirt. On the table is a plate; a brush; and boxes labeled Dixon's Stove Polish. Image also includes, in the left background, a stove with a steaming copper kettle and a partial view of a stove pipe and checkered flooring. The Joseph Dixon Crucible Company, established by Joseph Dixon in Salem, Mass. in 1827, produced graphite pencils, crucibles and stove polish, and relocated to Jersey City, N.J. in 1847. In 1868, the firm name changed from Joseph Dixon & Co. to the Jos. Dixon Crucible Co. In 1870 the firm won a trademark case against a Philadelphia competitor selling J.C. Dixon Stove Polish., Title from item., Date deduced from history of the advertised business., Advertising text printed on verso: Established 1827. Dixon's stove polish; over fifty years in the market. Neat; quick; brilliant, and lasting. No dust. No odor. Nothing will make a stovd (sic) so bright and cheerful for so long a time as the Dixon stove polish. It is by far the cheapest in use, in the long run. Buy it. Try it. Take no other. Pressed into a neat quarter-pound packet, absolutely free of adulteration. Six millions sold in 1881. Jos. Dixon Crucible Co., Jersey City, N.J., Gift of David Doret., Library Company holds duplicate copies [1975.F.235; P.9577.14; P.9599].
Date: [ca. 1885]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Dixon [P.2017.95.44]

Title: Dixon's carburet of iron stove polish
Description: Trade card promoting Joseph Dixon Crucible Company's stove polish and depicting a racist caricature of an African American woman nanny at work. Shows the nanny smiling, holding, and scrubbing an unclothed white girl, who is coated in black stove polish along her right side. The long, brown haired girl wears a red headband and is partially covered by a white cloth draped around by the nanny. The nanny uses a scrub brush under the right arm of the girl. The girl stands, her right leg raised, upon a table covered with a yellow tablecloth and stained by the polish. She looks down and touches the nanny's face with her right hand. She places her left hand over the woman's hand on her left side. The nanny is attired in a white head kerchief with red polka dots; a yellow short-sleeved shirt with red stripes; and a blue skirt. On the table is a plate; a brush; and boxes labeled Dixon's Stove Polish. Image also includes, in the left background, a stove with a steaming kettle and a partial view of a stove pipe and checkered flooring. The Joseph Dixon Crucible Company, established by Joseph Dixon in Salem, Mass. in 1827, produced graphite pencils, crucibles and stove polish, and relocated to Jersey City, N.J. in 1847. In 1868, the firm name changed from Joseph Dixon & Co. to the Jos. Dixon Crucible Co. In 1870 the firm won a trademark case against a Philadelphia competitor selling J.C. Dixon Stove Polish., Title from item., Date deduced from history of the advertised business., Advertising text printed on verso: 57 years in market Dixon's pure carburet of iron. Stove polish. The oldest. The best. The quickest. The neatest. Ask your grocer for it., Gift of David Doret.
Date: [ca. 1885]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Dixon [P.2017.95.45]

Title: Clark's trade mark 36 Mile-End spool cotton
Description: Trade card promoting Clark Thread Company and depicting a racist caricature of an African American man minstrel drummer. Shows the man, in near profile, smiling and beating drumsticks on a drum strapped to his chest. The drum is a giant spool of thread labeled "Clark's Mile-End spool cotton." He is attired in black shoes; blue pants with a yellow stripe; a white jacket with pink flowers and long tails, with large buttons; a white ruffled shirt with a high collar; and a white top hat with a black band. The George A. Clark & Brother Company, manufactory of embroidery and sewing thread, was founded in 1863 in Newark, N.J. The firm was renamed Clark & Co. in 1879, and in the 1880s created a six-cord, soft finished thread called "Our New Thread" or "O.N.T." The business merged with J. & P. Coats in 1896, which lead to a series of mergers with fourteen other companies. Into the 21st century, the company continues to manufacture thread under the name Coats & Clark., Title from item., Date deduced from history of the advertised business., Advertising text printed on verso: Clark's trademark Mile-End spool thread. Best six cord. All numbers from no. 8 to 100. The colors are especially dyed to match. All shades of dress goods and can be used instead of silk by dress makers and families. The black is strong and smooth, and of the purest dye. It will retain its very deep black hue as long as silk fabrics. The white, black and colored is the standard for use upon all sewing machines., Gift of David Doret.
Date: [ca. 1880]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Clark [P.2017.95.32]

Title: The Hunters three and O.N.T
Description: Circular promoting Clark Thread Company and depicting racist caricatures of African, Asian, and indigenous men. Volume also contains several lines of narrative, promotional text written as a children’s story. The front cover is a color illustration of three white "merry gentlemen" in Cololonial attire and riding on horseback as "they hunt and hunt." The men are attired in tri-corn hats; red jackets; white breeches with riding boots; and white wigs. They ride on a road towards the viewer. The figures are bordered with pictorial details of the Clark’s O.N.T trademark. The rider in the middle raised his hat with his hand. Image is reproduced in black and white on p. [2]. P. [3] shows the horsemen observe three white children standing before them whom they believe "...must be princes. They sew their clothes with O.N.T." P. [4] show the "gentlemen" observe from a distance three African Zulu men. The men drive a lion into a net made of O.N.T. thread. One man is nude except for a feather on his head and bangs a large drum labeled "Clark's O.N.T. spool thread." Another man is attired in a skirt made of palm leaves and carries a shield and arrows. A third man carries arrows and wears a feather on his head. P [5] shows the "hunters" "spy" "three happy Hottentots" who roll down a hill on large spools of Clark's thread in a "chariot race." The three African men have their hair in buns atop their heads and are attired in white shorts and hoop earrings. One man is also attired in a shell necklace, and two men hold spears. P. [6] shows the three men find a Chinese man flying a kite strung with O.N.T. thread thread and to which a Chinese boy is attached. He is seated on a rug with his back to the viewer. To his right is a pipe. His hair is styled in a queue, and he is attired in a white shirt with a vest decorated in a print of dragons and slip-on, cloth shoes., P. [7] shows the white men finding an Inuit man on a sled made from a Clark's spool and pulled over the ice by a team of dogs. The sled driver is attired in a hooded parka and boots. P. [8] the three riders encounter a Native American man reigning in a buffalo with O.N.T. thread. He is attired in knee-high boots; a patterned blanket draped around his chest; hoop earrings; and a feather headdress. P. [9] shows a view of the back of the three riders bordered by pictorial details of the Clark’s O.N.T trademark. The back cover is a color illustration of a white girl with long blonde hair attired in black boots; red stocking; a green dress; and a blue striped apron. She is seated on an oversize spool of O.N.T. thread and playing cat's cradle with a white boy. The boy is attired in a red fez; a green coat; blue stockings; and black boots. The George A. Clark & Brother Company, manufactory of embroidery and sewing thread, was founded in 1863 in Newark, N.J. The firm was renamed Clark & Co. in 1879, and in the 1880s created a six-cord, soft finished thread called "Our New Thread" or "O.N.T." The business merged with J. & P. Coats in 1896, which lead to a series of mergers with fourteen other companies. Into the 21st century, the company continues to manufacture thread under the name Coats & Clark., Title from item., Advertising text printed on verso of front cover: Use Clark's trade mark O.N.T. spool cotton on white spools! It is superior to all others for hand and machine use. Garments sewed with O.N.T. fast black will never show white on the seams after being worn or washed., Advertising text printed on verso of back cover: Use Marshall's linen thread on 200 yard spools. Guaranteed full length. Made from the bext flax, and Milward's Helix Needles in patent wrappers. For sale everywhere., Place of publication deduced from place of operation of advertised business., Date deduced from history of advertised business., Distributor's name printed on p. [1]: George A. Cole, sole agent., Gift of David Doret.
Date: [ca. 1880]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Clark [P.2017.95.31]

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