Ask for Liebig Company's extract of meat. Annual sale, four million jars.
Title
Ask for Liebig Company's extract of meat
Description
Trade card promoting the Liebig Company and showing three Japanese boys, depicted in racist caricature, bowing to an oversized container with a label inscribed: "Extractum carnis Liebig manufactured by the Liebig's Extract of Meat Company limited, London..." Shows the boys, attired in yellow pants; colorful tunics of blue, red, or green; and green and red cloth slip-on shoes, kneeling and bowing. The figure in the middle and in the right wear chonmage haircuts with a braid. In the left, a Japanese-style building and archway are visible. Von Liebig, a German-born chemist, who developed a manufacturing process for meat extract in 1840, established the Liebig Extract of Meat Company in 1865. The extract was marketed as an alternative to meat., Title from item., Date inferred from dates of operation of advertising business., Advertising text printed on verso: Ask for Liebig Company’s extract of meat. Being the finest meat-flavouring ingredient. None genuine without the fac-simile of Baron Liebig, the inventor’s signature in blue color across the label. Avoid all imitation extracts. Directions. Beef-tea. Efficient tonic in all cases of weakness and digestive disorder. Dissolve a quarter of a tea-spoonful of Liebig Company’s extract in a breakfast cup of boiling hot water, and plenty of salt, this will make a strong and clear beef-tea. You may add according to taste a tea-spoonful of Madeira, Sherry or Port wine or the yolk of a fresh egg, or a trifle of fresh butter or some bread or a boiled potato. A slight addition of Worcestershire sauce is liked by many. This beef-tea acts as a pleasant tonic especially when taken in the morning, and may well be taken several times a day. Soups. A variety of excellent meat and vegetable soups may be made with the aid of the Liebig Company’s extract and any soup will acquire at once strength and fine flavor by a slight addition of extract. Vegetable soup. Potato, pea, rice soup, etc. Boil the vegetables, etc. sufficiently with a little fat, a few bones or some slices of meat, or some fresh butter, add extract and salt according to taste. Sauces. Both strength and flavor imparted by the extract. Night-cap. This beef-tea soothes and settles the stomach, allays brain excitement and induces sleep. “The most admirable and successful Night-Cap.” Dr. Harry Lobb., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized., RVCDC
Date
[ca. 1880]
Location
Library Company of Philadelphia | Print Department trade card - Liebig [1975.F.296]