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Title: [Advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets]
Description: Advertisements for sponsoring businesses depicted and not located on Chestnut Street, including Dr. D. Jayne’s Family Medicines, 84 Chestnut Street; The Public Ledger Offices, Third & Chestnut; Dr. William Young’s The Pocket Aesculapius; Or, Every One His Own Physician, No. 152 Spruce Street, Philadelphia; and E. Ketterlinus’ Fancy Printing & Lithographic Establishment, No. 40 North Fourth Street, below Arch. Advertisements contain several lines of advertising text. Jayne’s advertisement contains promotions about his medical background, wide distribution, and scientific preparations of his medicines; endorsements; and descriptions of his vermifuge, alterative, balsam, pills, hair tonic and dye, and ague pills. Public Ledger advertisement includes subscription and advertising prices for the Public Ledger; subscription prices for The Dollar Newspaper; and promotion of the variety of printed works executed by the Job & Fancy Steam Printing Establishment. Young advocates his text as comprised of prescriptions to prevent "Victims of Quakery" and Ketterlinus advertises his "Fancy Embossed and Gilt Perfumery Labels, Book & Box Covers; Cornucopia, wine, Liquor & Syrup Labels, always on Hand and Printed to Order. Manufacturer’s orders for every description of Fancy & Plain Labels, Tickets, &c., &c., will meet with prompt attention. Embossed Cards, Show Cards and Fancy Glazed Papers of Every Variety. Letter Press & Lithographic Drawing & Printing in Plain & Fancy Colors." Public Ledger Office advertisement printed by Brown, Printer, Ledger Building, Phila., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Folder 19.
Creator: Rae, Julio H.
Date: [1851]
Location: Library Company of Philadelphia | Print Department albums - Rae - Folder 19 [*Am 1851 Rae, 2975.Q]

Title: 1888-1889 third supplement to catalogue of electrotypes from A. Blanc, Horticultural Engraver, No. 314 N. Eleventh St. Philada., Pa., U.S.A Registered Cable Address, "Blanc, Philadelphia."
Description: Catalog, including section “New Electros of Vegetables for 1889,” of electrotype specimens for the premier Philadelphia horticultural engraver and lithographer containing images of flowers, plants, fruits, and vegetables. Varieties of flowers, plants, fruits, and vegetables represented include begonias, carnations, chrysanthemums, ferns, pansies, poppies, roses, verbena, corn, melons, lettuces, onions, peppers, pumpkins, squashes, and tomatoes. Illustrations include specimen numbers and prices (ranging from $.50-$10), and most include titles. Images predominantly depict sentimental and genre views of women, children, and animals containing or bordered by flowers; baskets of fruit or flowers; wilderness scenes; insects; single letters and words embellished with floral details; potted plants and flowers; flower bushes; residential views containing flowers; flower and vegetable vignettes; bean pods; single, fields, patches, and bushels of fruits and vegetables; and gardening tools and agricultural implements and equipment., Other specimens depict reproductions of lithographs; female representations of months of the year; “Bulbs grown in Bamboo rod”; a montage, including a crate with packages of bulbs; "Craig’s New Chrysanthemum, Mrs. A. Blanc"; "The Philadelphia Prize Chrysanthemum of 1888"; "Cornfield"; "Insect Destroyers" (i.e., insect destroying insects); and "Odds and Ends" showing bottles of herbs. Also includes a photomechanical studio portrait of an African American boy and girl attired in winter coats and hats, a racist metamorphic montage showing a melon morph into a caricaturized African American figure; and an illustrated advertisement with testimonials promoting W. M. Giradeau’s Seminole Watermelon. Contents also include statements describing the flowers depicted; promoting made to order cuts and the possibility for the addition of text (mortised); noting possible alterations, including “each cut separate” and reductions in price; and indicating "3/4 natural size.", Cover annotated in pencil with date: 1890., Some leaves contain page numbers: 58-134., Cover contains photomechanical illustrations of a studio portrait showing a seated, barefoot girl in simple attire, holding a basket of roses under her arm, and holding a flower to her nose with the other. Attire includes a wide-brimmed hat adorned with several flowers. Grass and flowers rest at her feet. Portrait bordered by a large pictorial detail depicting two stemmed roses. Portrait is specimen 4817 in catalog., Contains promotional text to "Dear Sir" and dated Philadelphia, September 1, 1888 on inside front cover. Text advertises "list of new electrotypes, issued since last year’s supplement … that will enable you to give your catalogue an entirely different appearance" and references how it’s "an important item to the Horticultural trade" and Blanc’s stocks of electros are a “trifling expense” compared to original cuts. Text also explains the deferment of the reprinting of an entirely new catalog due to his addition of a large number of new electros, as well as ordering information including the necessity of a signed order sheet in which purchaser agrees not to sell or loan the electros; ability to make to order any cut for exclusive use; no discounts excepting for orders amounting to over $100; terms strictly cash with order; and cuts ordered to be mailed require a 10% additional fee for postage. Text also advertises "List of My Catalogues," including "Catalogue of Fruit and Tree Cuts"; "Cuts for Catalogue Covers'; "Lawn Views"; and "Sheets of Potato Cuts, Oats, Wheat, Grasses, etc."; their prices of 15 to 20 cents each or $1 for set, which is deductible from orders amounting to $5; and note about "Correspondence en Francais.", Several specimens include Blanc's copyright statement or name., Includes order sheet inscribed with addition equations., Back cover and end pages missing, RVCDC, Description revised 2022., Access points revised 2022., Purchased with funds for the Visual Culture Program., See the Albert Blanc entry in the Philadelphia on Stone Biographical Dictionary of Lithographers., See the Edward Stern & Co. entry in the Philadelphia on Stone Biographical Dictionary of Lithographers., William M. Giradeau (b. 1852), owner of Girardeau Seed Company in Monticello, Fla., developed the first commercial machine for separating seeds from watermelons, making Jefferson county, the top watermelon seed supplier in the world by 1884.
Creator: Blanc, Albert, 1850-
Date: [1888]
Location: Library Company of Philadelphia | Print Department albums - Blanc [P.2013.69.2]

Title: [Plate 6 and advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets]
Description: Plate depicts section of the 400 block of Chestnut Street (132-149 pre-consolidation). South side includes Philada. Bank, Western Bank, Girard Life Insurance Comp., and H. S. Ogden, Tailor (132); and U.S. Custom House (unnumbered). North side includes U.S. Hotel (145-149); M. J. & C. Croll, Tailors (147); Philadelphia General Insurance Agency (145); the offices of [Andrew] M’Makin’s Model American Courier and tailor J. Smith Harris (141); J. Hufty, Stationer, Engraver & Card Printer (139); Chas. Martel, Wig Maker (137); clothier S. Heywood, Importer and Furnisher. Fire insurance, life insurance, and Ogden signage (116) included on plate as pasted-on details., Advertisements promote six of the businesses depicted (Girard Life Insurance, Heywood, Hufty, M’Makin, Philadelphia General Insurance Agency, and United Sates Hotel) and H.S. Tarr’s Marble Yard, No. 274 Green Street, above Seventh, which comprises an entire page. Tarr advertisement contains several lines of text, “Opinions of the Press,” and “References,” including Thomas U. Walter and Isaac Collins. Other advertisements include lines of promotional text and ornamented type. M'Makin advertisement contains subscription rates., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Folder 7.
Creator: Rae, Julio H.
Date: [1851]
Location: Library Company of Philadelphia | Print Department albums - Rae - Folder 7 [*Am 1851 Rae, 2975.Q]

Title: Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets
Description: Folio volume of panoramic views of businesses on the 200-900 blocks of Chestnut Street and corresponding pages of advertisements. Also contains a preface, which details that inclusion in the directory required subscription to or purchase of the volume; the intention to "issue the Panoramic View annually"; and the publisher's endeavor to correct all lettering errors "upon the publication of the second edition." Volume also includes interspersed full-, half- and, one-third-page advertisements for business subscribers tenanting, as well as not located on Chestnut Street. Publisher issued only the 1851 directory., Predominantly depicted and promoted businesses include carpet dealers; confectioneries; daguerreotypists; druggists and patent medicine dealers; engravers, printers, and publishers; hotels; jewelers; millineries and clothiers; musical instrument dealers; and tailors. Plates also show the State House, Congress Hall, City Hall, Barnum's Museum, and residences. Full-, half- and one-third page advertisements advertise a variety of businesses, including patent medicines, artificial limbs, essence of coffee, marble manufacturers, and printers and publishers. Majority of advertisements contain ornamented type and lines of advertising text. Several also contain wood-engraved pictorial details. Some panoramic views contain pasted-on details representing signage., Cover printed in gilt on blue paper and contains an ornamental border., Engravers and printers include C. C. Hooker and Henry A. Brown., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Housed in phase box., See also albums - Rae [P.2008.34.16] and Rae - Chestnut Street [1322.F] loose prints.
Creator: Rae, Julio H.
Date: c1851
Location: Library Company of Philadelphia | Print Department albums - Rae [*Am 1851 Rae, 2975.Q]

Title: [Plate 5 and advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets]
Description: Plate depicts section of the 300 block of Chestnut Street (111-129 pre-consolidation). South side includes Eugene Roussel/X. Bazin, Importer & Manufacturer of Perfumery (114); J. Craig’s Cheap Job Printing Office and Adams & Co.’s Express (116); Hart, Montgomery & Co., Paper Hangings (118); Jules Hauel, Perfumer & Importer (120); Thomas C. Garrett & Co., Watches & Jewelry (122); A. Hart, publisher (126). North side includes Fairbanks & Glessner, Printers and R.P. Cox, Clothing Store (129); Jenkins & Hartshorne, agents for Dr. Rose Family Medicine, (125); S. Miller’s Chestnut St. House (121); Archer & Warner, Gas Fitters (119); S. Kayser’s Clothing Store (117); [Andrew] Scott’s Weekly Paper (115); offices of Godey’s Ladies Book and [G. Zantzinger’s] Wine Store (113); J.W. M’Curdy & Son, Ladies Boots & Shoes and Rockhill & Wilson, Clothing Store (111) Also shows parts of Fourth Street, Hudson’s Alley, and Franklin Place. Adams signage (116) included on plate as pasted-on detail., Advertisements promote the businesses depicted. Majority includes ornamented type and several lines of promotional text, including Scott’s Weekly Paper advertising "Beautiful Parlor Engravings as Premiums!!!" Bazin advertisement also announces his succession over Roussel., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Folder 6., LCP also holds trimmed duplicate depicting North side [P.2008.34.16.2] and full plate [Rae - Chestnut Street, P.2006.1.20a&b].
Creator: Rae, Julio H.
Date: [1851]
Location: Library Company of Philadelphia | Print Department albums - Rae - Folder 6 [*Am 1851 Rae, 2975.Q]

Title: [Plate 4 and advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets]
Description: Plate depicts section of the 300 block of Chestnut Street (93-110 pre-consolidation). South side includes Public Ledger Office (96); J. & J. L. Gihon, Book Bindery (98); J. P. & D. C. Collins & Co., Daguerreotypists, Office of the New Line of Magnetic Tela., and Belrose & Faye, Paper Hangings (100); John Kelley & Co., Tailor (102); Charles Oakford, Hats, Caps, & Furs Wholesale & Retail (104); Ennis’ Gallery of Daguerreotypes and watch and jewelry dealer J. & W. L. Ward (106); Wm. H. Maurice, Stationer (108); and merchant tailor H. S. Ogden and safe manufacturer Milnor & Shaw (110). North side includes Franklin House tenanted by Lewis Ladomus, Watches & Jewelry (103); J. Thornley's India Rubber Emporium & Manufactory and The Morse Magnetic Telegraph Offices (101); Bank of North America (99); R. Buist Nurseryman & Seed Grower (97); Shepherd, Clothing (95); and L. Pelouze, Phil. Type Foundry (93). Also shows parts of Third Street, Hudson’s Alley, and Franklin Place. Milnor & Shaw signage (110) included on plate as pasted-on detail. Also shows jewelry on display in the Ladomus windows., Advertisements promote the businesses depicted, including a full page for Milnor & Shaw, Manufacturers of the Phoenix Fire & Thief Proof Iron Safes, No. 10 Hudson’s Alley. Advertisement also includes vignettes of two different models of safe, one flat-topped and one curved-topped. The smaller advertisements contain ornamented type and lines of text. R. Buist (97) promotion also includes a decorative border comprised of farm implements and produce., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Folder 5.
Creator: Rae, Julio H.
Date: [1851]
Location: Library Company of Philadelphia | Print Department albums - Rae - Folder 5 [*Am 1851 Rae, 2975.Q]

Title: [Plate 1 and advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second to Tenth Streets]
Description: Plate depicts section of the 200 block of Chestnut Street (42-59 pre-consolidation). South side includes William McMakin, Tailor (42); Wm. [G.] Mason, Printing and Engraving (46); McAllister & Co., Walking Canes & Spectacles (48); Wm. Curry’s Wholesale & Retail Trimming Store (50); F. H. Smith, Pocket Book & Port Monnaie (52 1/2); J. E. Van Meter & Co., Paper Hangings (54); Charles Ellis & Co., Druggists & Importers of English, French & German Drugs (36); and Joseph Fisher, Thermometers (for distilling). North side includes H. A. Dreer’s Seed & Horticultural Warehouse (59); J. G. Falconer, French millinery and J. N. Torr, Card and Fancy Job Printing (57); Bank of Commerce with the offices of Browns & Bowen (55); Clarenbach & Herder, Cutlery (51); and R. Magee, Bookseller and Stationer (45). Also shows partial view of Strawberry Street. Plate also includes a detail showing a donut-shaped object captioned “Blacking” pasted on the depicted roof of the Curry building (50)., Advertisements promote the businesses depicted, except Bank of Commerce, as well as Thomas Hargrave, Plain and Ornamental Marble Worker and Designer, Corner of Ridge Road and Thirteenth St., Philadelphia; Marble-colored and Fancy Papers, Wholesale and Retail, Manufactured by Joshua M. Raybold, Goldsmith’s Hall, Library Street, Philadelphia; George Hummel’s Premium Essence of Coffee Manufactured and Sold, Wholesale and Retail, by Daniel Bohler & Co., No. 218 Callowhill Street, above Sixth; and J. Dougherty’s Black Expectorant Syrup, No. 26 North Sixth Street, Between Market and Arch Streets, Philadelphia. Majority of advertisements include several lines of promotional text and ornamented types, as well as a few include wood engraved vignettes. Mason (50) advertisement lists the materials produced, including seals, presses, paper stamps, cards, tickets, blanks, and door plates. Vignettes depict a woman leaning on a sepulchral monument (Hargrave), portrait of J. Dougherty holding his “Black” syrup, and a shears (Clarenbach & Herder)., Title supplied by cataloger., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Folder 2., LCP also holds trimmed duplicate depicting the North side [Rae - Chestnut Street (8)1322.F.7a] .
Creator: Rae, Julio H.
Date: [1851]
Location: Library Company of Philadelphia | Print Department albums - Rae - Folder 2 [*Am 1851 Rae, 2975.Q]

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