Illustrated trade card depicting a newsboy, with a bag of newspapers slung over his shoulder and a paper advertising "new" soap in his left hand, standing and leaning against a wall on the sidewalk. A dog sits at his feet. A broadside for Colgate & Co.'s "New" soap hangs on the wall behind him. William Colgate founded the company as William Colgate & Company in New York City in 1806. Upon his death in 1857, the style changed to Colgate & Company., Advertising text printed on verso: To our patrons. Thanking you for your favorable reception of our "new" soap, we beg you again to ask your special attention to its peculiar and substantial advantages in the matter of economy, when used (as it always should be) according to directions printed on the wrappers. To meet the requirements of all classes of buyers as to the size cake they may specially prefer, we put up the "New" soap in 9 oz. and 16 oz. cakes, the prices of which vary proportionately. Soliciting your continued patronage, we remain, respectfully, Colgate & Co., 53 and 55 John Street, New York. Established 1806., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Date
[ca. 1880]
Location
Library Company of Philadelphia | Print Department trade card - Colgate [1975.F.179]
