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Title: Pettijohn's breakfast food by the American Cereal Co., address Chicago, U.S.A Everybody can eat it. All the wheat but the overcoat. A delicious and perfect food. Wheat is the natural food of man. "Bear" in mind our trademark. Hold this card up to the light
Description: Thin illustrated trade card depicting a container of Pettijohn's breakfast food. An inverted color container and brown bear printed on verso is visible on recto when held up to the light. The American Cereal Company formed from the merger of several oatmeal millers in 1891., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler., Digitized.
Date: [ca. 1895]
Location: Library Company of Philadelphia | Print Department trade card - Pettijohn's [P.9993.3]

Title: E. Schoeneck, dealer in choice groceries, provisions, flour, etc., 359 W. Lake Street, Chicago
Description: Racist trade card illustration depicting an African American man and boy walking through a valley alongside a river. The man is attired in a hat, a jacket with patches, and pants with a patch on the right knee. The boy is attired in a shirt and pants that are torn at the hems. The man carries a stick with a sack at the end over his left shoulder and holds a walking stick in his right hand. The boy holds a sack in his left hand. Mountains and a shrub are visible in the background. Both figures are portrayed with exaggerated features. Elizabeth Schoeneck was a grocer who immigrated to the United States from Germany in 1851., Title from item., Text printed on recto: The exodus, why are they leaving? If you want to see, heat the card., Gift of David Doret.
Date: [ca. 1870]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Shoeneck [P.2017.95.155]

Title: Golden Cottolene, N.K. Fairbanks & Co. Chicago
Description: Racist trade card illustration depicting a short-haired African American girl picking cotton. Surrounding the image are cotton leaves, buds, and bolls. The girl carries a large, overflowing bale of cotton in the skirt of her apron and stands on her left leg while kicking her right leg outward. Visible in the right corner of the image is a tin bucket of Golden Cottolene. The girl is attired in a red and blue striped collared dress, a yellow striped apron, red socks, and black heeled boots. She is depicted with exaggerated features. Golden Cottolene shortening was was manufactured by N.K. Fairbank & Co., which was based in Chicago during the late 19th century and purchased by American Cotton Oil in 1875. The manufacturing plant in Chicago was closed in 1921., Title from item., Advertising text on verso: Directions for using Fairbank's Cottolene. Health! Purity! Economy! Cottolene, the new and popular health food, is rapidly superseding lard and butter as a cooking fat, being healthier, cleaner and more economical. Use in every place and in the same manner that lard and butter is used in cooking, taking only two-thirds (2/3) of the amount that would be required of the above mentioned articles. If more is used it is wasted. For cake making treat in the same manner as butter, i.e., creaming it with sugar, adding a little salt, for Cottolene contains none. For frying put the Cottolene in a cold pan or kettle allowing the fat to gradually come to a cooking point. This will prevent burning. Cottolene reaches a cooking point without any sputtering or smoking and quicker than lard with the same heat, and therefore care should be taken that it does not become too hot. Beware of imitations. The N.K. Fairbank Co. Chicago, St. Louis, New York, Boston, Philadelphia & Montreal. Recipe for New England Doughnuts. 1 cup sugar. 2 eggs beaten light and mixed with the sugar. 2 teaspoonfuls melted Cottolene. 1/2 cup milk. 2 teaspoonfuls baking powder. 1/2 teaspoonful salt. 1 salt-spoonful cinnamon. Flour enough to roll. Add the milk alternately with the flour. Have the kettle three-quarters (3/4) full of Cottolene, hot enough to brown a piece of bread in half a minute, or while you count sixty. Drop in the doughnuts and fry till brown., Gift of David Doret.
Date: [ca. 1885]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - N.K. Fairbanks [P.2017.95.137]

Title: Cottolene
Description: Racist trade card illustration depicting a three-quarter length portrait of a smiling African American girl. The girl holds an overflowing bale of cotton in her arms. A picturesque countryside and field of cotton is visible in the background. The girl is attired in a pink and blue striped short sleeved dress and her hair is tied into a braid with a yellow ribbon. She is depicted with exaggerated features. Cottolene shortening was was manufactured by N.K. Fairbank & Co., which was based in Chicago during the late 19th century and purchased by American Cotton Oil in 1875. The manufacturing plant in Chicago was closed in 1921., Title from item., Advertising text on verso: Directions for using Fairbank's Cottolene. Health! Purity! Economy!!! Cottolene, the new and popular Health Food is rapidly superseding lard and butter as a cooking fat being healthier, cleaner and more economical. Use in every place and in the same manner that lard and butter is used in cooking, taking only two-thirds (2/3) of the amount that would be required of the above mentioned articles. If more is used it is wasted. For cake making treat in the same manner as butter, i.e., creaming it with sugar, adding a little salt, for Cottolene contains none. For frying put the Cottolene in a cold pan or kettle allowing the fat to gradually come to a cooking point. This will prevent burning. Cottolene reaches a cooking point without any sputtering or smoking, and quicker than lard with the same heat, and therefore care should be taken that it does not become too hot. Beware of imitations. N.K. Fairbank & Co., Chicago. St. Louis. New York, Boston, Philadelphia and Montreal. Recipe for New England Doughnuts. 1 cup of sugar. 2 eggs beaten light and mixed with the sugar. 2 teaspoonfuls of melted Cottolene. 1/2 cup milk. 2 teaspoonfuls of baking bowder. 1/2 teaspoonful salt. 1 salt-spoonful cinnamon. Flour enough to roll. Add the milk alternately with the flour. Have the kettle three-quarters (3/4) full of Cottolene, hot enough to brown a piece of bread in half a minute, or while you count sixty. Drop in the doughnuts and fry till brown., Gift of David Doret.
Date: [ca. 1885]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection - N.K. Fairbanks [P.2017.95.138]

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