Illustrated trade card depicting an anthropomorphic frog attired in trousers and suspenders smoking a pipe. Heckers' self-raising flour was introduced in 1850 by Hecker & Brother, a partnership started in 1843 between John Hecker, Jr. and George Valentine Hecker in New York City., Advertising text printed on verso: Housekeepers should always be ready to take advantage of anything that will lighten their laborous duties and relieve them from some of the many vexations that are sure to occur in their busy lives. Certainty of results, saving of time, trouble and labor are only a few of the many advantages that may be gained from using Hecker's self-raising flour. This flour comes put up in 3 and 6 lb. packages, ready for use at a moment's notice; requires no salt, yeast or baking powder. Only the exact proportions of raising material are put in, thus insuring a perfect certainty. Your grocer sells it. Directions on every package., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Date
[ca. 1880]
Location
Library Company of Philadelphia | Print Department trade card - Heckers [1975.F.411]
