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- Title
- Old processee starchee no goodee. It smellee rots & makee shirts yellee.” "I will never use any other but the New Process Starch." New Process Starch. Manufactured only by the Firmenich Manufacturing Company, Peoria, Ill
- Description
- Trade card promoting Firmenich Manufacturing Company and depicting a racist caricature of a Chinese man laundry worker contrasted in a split panel with a white women doing laundry. In the left, the Chinese man, wearing a queue hairstyle and attired in a white tunic and pants and blue cloth slip-on shoes, stands and irons a shirt on a table. He speaks in pidgin English, “Old processee starchee no goodee. It smelle rots and make shirts yellee.” On the floor are two boxes of “Old Process Gloss Starch.” On the table is a bowl of steaming water. A teapot heats on the stove behind him, and clothes hang on the clothesline. In the right, the white woman, attired in a pink dress with a white bow around the neck and white cuffs, stands behind the table ironing. She says, “I will never use any other but the new process starch.” A young white boy hands her a box of “New Process” starch, and two additional boxes lie on the floor in the right. On the table is a bowl of water. A tea kettle steams behind her on the stove. Buildings are visible through a window in the background. Dr. Joseph Firmenich (1828-1903) started a starch company with his two sons, George and Frank. The Firmenich Manufacturing Company was incorporated in 1884. The Company opened a glucose plant in Marshalltown, Iowa in 1887. The Company operating into the 20th century., Title from item., Date inferred from dates of operation of business advertised., Advertising text printed on verso: New process starch. This starch is manufactured by a new process, with pure spring water. The light starch and gluten usually found in other starches, especially if made from white corn, are entirely removed and manufactured into other articles. The patents of this process are owned solely by this company. We guarantee all our starch perfectly pure and sweet. This starch, having the light starch and gluten removed, one-third less can be used than any other in the market. Ask your grocer for the new process gloss and corn starch and take no other. Manufactured only by the Firmenich Manufacturing Company. Peoria, Ill., Gift of Linda Kimiko August., RVCDC
- Date
- [ca. 1885]
- Location
- Library Company of Philadelphia | Print Department trade cards – Firmenich [P.2023.43.2]
- Title
- Day's soap does it Washee, washee, see him rub on his washboard in the tub; see him wash and smile with glee for he's from hard labor free; with Day's soap his work is done when his rivals just begun
- Description
- Title from item., Date from copyright statement: Copyrighted 1887 by Day & Frick., Racist metamorphic trade card showing a caricaturized Chinese man laundry worker washing a sheet on a wash board in a washtub. Includes a tab that when pulled lifts the washer's arms up and down to reveal the text "Day Soap" on the wash board. The man wears his hair in a queue and is attired in a long-sleeved, blue collared shirt with buttons down the front, blue pants, and slip-on, cloth shoes. He smiles and looks to the right. The tub rests on a table beside a bar of soap, labeled “Day’s Soap.” On the ground behind the table is a basket of laundry. Sheets hang on a drying line. In the background, the wall has Chinese-stylized decorations including a gold wallpaper depicting birds and fish and a purple and gold wall hanging that reads, “Day’s Soap.” Peter Day founded the Day & Frick soap manufactory firm in 1886. He retired as president of the firm in 1917., Purchased with funds from the Walter J. Miller Trust for the Visual Culture Program., RVCDC, John D. Avil founded the Avil Printing Company (also known as John D. Avil & Co.) in West Philadelphia and managed it from the early 1860s until his death in 1918.
- Date
- [1887]
- Location
- Library Company of Philadelphia | Print Department trade card - Day's [P.2012.62.8]