"Fortieth Illustrated" circular advertisement, probably distributed to retail dealers, for the hat manufacturer established in 1841. Contains captioned images of 66 types of men's and children's hats for the "Spring" season of 1876. Captions detail style, finish, and colors. In tribute to the upcoming Centennial Exhibition, vignettes at top depict Carpenters' Hall, Independence Hall, and a buffalo hunt. Building views inlcude pedestrian traffic. Also contains trademark for the firm with motto "Semper Paratus" (i.e., always prepared). Internal text promotes the quality and styles of hats offered, including fine soft hats, fur and wool hats, harvest hats, mackinaws, and trimmed and untrimmed hats. Text on verso encourages business people to visit Philadelphia prior to the opening of the Exhibition in order to become acquainted with the city and its accommodations, and to purchase spring fashions at the firm., Accompanied by advertising envelope for the firm illustrated with a transfer lithograph of the store at 606 & 608 Market Street. View includes crates being loaded on to a horse-drawn dray parked in front of the store. Addressee is Mr. Minot Riley of Springville, Susquehanna County, Pennsylvania, a merchant and store owner (POS 91)., Not in Wainwright, Philadelphia on Stone, POS 90, LCP AR [Annual Report] 1999 p. 43-45.
Date
[1876]
Location
Library Company of Philadelphia | Print Department *BW - Advertisements [P.9695.1-2]
