Racist mechanical, fold-out advertisement for black enamel depicting a caricature of an African American mammy figure "Dinah" on the exterior. The figure is portrayed with a red headwrap, red hoop earrings, and exaggerated features. The interior of the advertisement includes the caricature as the illustration of the "I'se Dinah Black" trademark in the center of the print. Several vignette images depicting various tools and appliances, including a radiator, iron fence, pencil sharpener, heater, and shears border the logo and advertising text. Maloney Oil & Manufacturing was established by Martin Maloney in Scranton, PA in 1874. He started the firm with profits from an earlier grocery business. Standard Oil Company acquired Maloney Oil in 1929., Title from item., Printed on recto: Printed in U.S.A. No. K46., Date inferred from content and dates of operation of business advertised., Distributor's imprint stamped on back of fold out: Maloney Oil & Mfg. Co. 141 Meridian St. Scranton, PA., Advertising text printed on back of fold out: Made by the makers of Kyanize - It's Good., Advertising text printed on inner panels of fold out: Use Anywhere. Stovepipe Rusty! That looks slack. Refine it with Dinah Black. When passing children scar the fence, Get Dinah Black for thirty cents. For Heaters, Farm Tools, Implements, Dinah Black is just immense! To make old engines glow with pride Dinah Black serves far and wide. Outdoor iron rusts with ease, So Dinah Black it, if you please. Shears and shovels, plows and carts, Dinah Black keeps bright their parts. Indoors, outdoors; high or low Dinah Black will make things glow. No benzine - small chance of fires - that's Dinah Black all over. Buyers. Only the name and label is improved - we couldn't improve the product, which is the same as we sold before under the name, Black Dazzle and made according to our own secret formula. The same old reliable black enamel for stove pipes, heaters, and al wood and iron work, indoors or out. On with ease and dry in a day. The Good Black Enamel On Anything., Gift of David Doret.
Date
[ca. 1920]
Location
Library Company of Philadelphia | Print Department Goldman Trade Card Collection - Maloney [P.2017.95.114]
