Illustrated, metamorphic trade card depicting a windmill with panels that open to show bags and a barrel of "Superlative" and "Gold Medal" flour in the foreground and in the background, a bird's eye view of the Washburn-Crosby Co.'s flour mill complex, including "Mill C Elevator", adjacent to the St. Anthony Falls in Minneapolis, Minnesota. Also shows a train crossing the Mississippi River near the falls on the curved Stone Arch Bridge, which was built in 1883 by railroad tycoon James J. Hill for his Great Northern Railway. Cadwallader C. Washburn's business began as the Minneapolis Milling Company at the St. Anthony Falls site ca. 1856. John Crosby entered the partnership in 1877. Consolidated into General Mills in 1928 with twenty-six other national mills., Advertising text printed on verso promotes the "Superlative" and "Gold Medal" brands of flour produced by the Washburn-Crosby Co. of Minneapolis, Minnesota., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Date
[ca. 1890]
Location
Library Company of Philadelphia | Print Department trade card - Washburn [P.9993.2]
Bird's eye view of store showing block occupied by building and surrounding neighborhood. Other labeled structures include U.S. Mint, City Hall, Pennsylvania Railroad Station at Broad Street, and Masonic Temple. John Wanamaker opened his dry goods store, the Grand Depot, in former Pennsylvania Railroad sheds in 1876., Title from manuscript note on recto., Published in Book News Monthly (Philadelphia: John Wanamaker, December 1884) vol. 3, no. 12., Retrospective conversion record: original entry, edited., Originally part of McAllister scrapbook.
Date
1884
Location
Library Company of Philadelphia | Print Department PhPr-8x10-Business [(6)1322.F.76a]
