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Title: Pettijohn's breakfast food by the American Cereal Co., address Chicago, U.S.A Everybody can eat it. All the wheat but the overcoat. A delicious and perfect food. Wheat is the natural food of man. "Bear" in mind our trademark. Hold this card up to the light
Description: Thin illustrated trade card depicting a container of Pettijohn's breakfast food. An inverted color container and brown bear printed on verso is visible on recto when held up to the light. The American Cereal Company formed from the merger of several oatmeal millers in 1891., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler., Digitized.
Date: [ca. 1895]
Location: Library Company of Philadelphia | Print Department trade card - Pettijohn's [P.9993.3]

Title: Scrapbook of Trade Cards, Holiday Cards, etc.
Description: Scrapbook possibly compiled by Fanny Keene containing trade cards, sentiment cards, holiday cards, rewards of merit, die cut and embossed scraps, and a temperance pledge card primarily issued in New England. Majority of the contents are chromolithographs and some contain trompe l'oeil, embossed, die cut and overlay designs.

Title: Scrapbook
Description: Scrapbook possibly compiled by Fanny Keene containing trade cards, sentiment cards, holiday cards, rewards of merit, die cut and embossed scraps, and a temperance pledge card primarily issued in New England. Majority of the contents are chromolithographs and some contain trompe l’oeil, embossed, die cut and overlay designs. Pictorial themes include landscape, marinescape, seasonal, residential and genre views; women and children; fruits and flowers; animals (cats, dogs, mice, and birds); comic scenes; and portraiture, including Frances Folsom Cleveland. Several of the holiday cards contain religious passages and sentiments and several of the trade cards advertise sewing machines, patent medicines, soaps, and J. & P. Coats thread. Scrapbook also contains series of Arm & Hammer (i.e., Church & Dwight Co.) trade cards depicting different species of birds., Other business establishments and products advertised include A. Stowell & Co., jewelers (Boston); California Fig Syrup Co.; C. F. Santelle, stationery (Rockland, Me.); C. I. Hood & Co., tooth powder; Electric Lustre Starch; E. W. Hoyt & Co., cologne; F. M. Evertleth, M. D., druggist (Waldoboro, Me.); Household Sewing Machine Company; Ingall’s Throat and Lung Specific; Kendall Mfg. Co. soapine; Lydia E. Pinkham; Mansion House (Troy, N.Y.); Munson’s 99 Cent Store (Boston, Ma.); The New Home Sewing Machine; R. H. Stearns & Co., department store; Rush’s Sasparilla and Iron; Stickney and Poor’s Mustard; M. A. Packard & Co., shoes; Vegetine; W. H. Levansaler & Co., wool; and Whittemore, Bros & Co, shoe gloss., Blue paper binding printed in color with a marinescape view and pictorial and border details. Also contains chromolithograph overlay showing a young lady carrying a basket., Some of contents inscribed Fanny Keene, Jessie Keene, Mrs. Annie Leland., Printers include New England and Mid West firms Bufford; Calvert Lith. Co; Crosker & Co.; Donaldson Brothers; Knapp & Co.; Mayer, Merkell & Ottman; and W. J. Morgan & Co., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Housed in phase box.
Date: ca. 1885-ca. 1889
Location: Library Company of Philadelphia | Print Department albums [P.9763]

Title: Scrapbook with periodical illustrations, comic valentines, and patent medicine advertisements
Description: Eccentrically-arranged scrapbook predominantly containing newspaper clippings, patent medicine almanac advertisements, and comic valentines. Also contains scraps, trade cards, and labels. Clippings, many published in the sensational periodicals “National Police Gazette” and “Days' Doings” primarily depict illustrations of murders and violence, crimes and punishments, human curiosities, animal attacks, human peril, women in distress, evocative theatrical performances, acts of daring, cross dressing and comic scenes in silhouette.

Title: [Scrapbook with periodical illustrations, comic valentines, and patent medicine advertisements]
Description: Eccentrically-arranged scrapbook predominantly containing newspaper clippings, patent medicine almanac advertisements, and comic valentines. Also contains scraps, trade cards, and labels. Clippings, many published in the sensational periodicals “National Police Gazette” and “Days’ Doings” primarily depict illustrations of murders and violence, crimes and punishments, human curiosities, animal attacks, human peril, women in distress, gender non-conforming people, evocative theatrical performances, acts of daring, and comic scenes in silhouette. Illustrations include H. P. Peer's 1879 jump from the Niagara Falls bridge and a fight between the elephant "Bolivar" and a camel in Van Amburgh's menagerie. Patent medicine advertisements primarily promote the products of Barker’s Horse, Cattle, and Poultry Powder; C. I. Hood’s Sarsaparilla; Dr. Morse’s Indian Root Pill; and E. S. Well's Rough on Rats. Valentines satirize various professions and gender and ethnic stereotypes, including a cook, music teacher, machinist, hatter, seamstress, “French nurse –(from Ireland),” “novel reader,” “prudish young woman,” and “an old bore.”, Also contains some sentimental and genre imagery, including mothers and children, children playing, and pets; landscape and cityscape illustrations; racist caricatures of African Americans; Tobin trade cards depicting comical views of baseball players (p. 21); an advertisement for The Electric Era/ German Electric Belt Agency (Brooklyn, N.Y.); Dalziel Brother illustrations of scenes from popular Charles Dickens novels like “Nicholas Nickleby”; chromoxylograph illustration from Aunt Matilda series “The Little Deserter” (McLoughlin Bros., ca. 1869); illustrated children's book covers; and a finely-designed chromolithographic advertisement depicting allegorical figures, flowers, and produce to promote gardens (Lowell, Mass.)., Title supplied by cataloger., Small number of pages contain hand-coloring., Also originally included tucked-in partial editions of N.Y. newspapers issued in 1890. Issues housed in mylar and with scrapbook., Scrap depicting two racing horses and their jockeys pasted on back cover., Housed in phase box., Purchase 2012., RVCDC, Description revised 2021., Access points revised 2021.
Date: [ca. 1869-ca. 1890, bulk 1880-1890]
Location: Library Company of Philadelphia | Print Department *albums (flat) [P.2012.42]

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