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Title: The best flour inside View of the famous Washburn, Crosby Co. flour mills and St. Anthony Falls, Minneapolis, Minn
Description: Illustrated, metamorphic trade card depicting a windmill with panels that open to show bags and a barrel of "Superlative" and "Gold Medal" flour in the foreground and in the background, a bird's eye view of the Washburn-Crosby Co.'s flour mill complex, including "Mill C Elevator", adjacent to the St. Anthony Falls in Minneapolis, Minnesota. Also shows a train crossing the Mississippi River near the falls on the curved Stone Arch Bridge, which was built in 1883 by railroad tycoon James J. Hill for his Great Northern Railway. Cadwallader C. Washburn's business began as the Minneapolis Milling Company at the St. Anthony Falls site ca. 1856. John Crosby entered the partnership in 1877. Consolidated into General Mills in 1928 with twenty-six other national mills., Advertising text printed on verso promotes the "Superlative" and "Gold Medal" brands of flour produced by the Washburn-Crosby Co. of Minneapolis, Minnesota., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Date: [ca. 1890]
Location: Library Company of Philadelphia | Print Department trade card - Washburn [P.9993.2]

Title: [Fold & find 18 changes metamorphic trade card promoting Water Lily Soap]
Description: Metamorphic trade card containing six bust-length portraits of three men and three woman with changeable upper and lower facial features. Female portraits depict a young, middle age, and older woman. The younger women wear hats and coats with collars. The older woman scowls and wears a bonnet and collared shirtwaist. Male portraits depict an older man, young gentleman, and gypsy figure. The older man is depicted bald-headed with a beard, in an undershirt, and frowning; the gentleman wears a top hat, cravat, and suit; and the gypsy figure is portrayed with a smirk, earring, and a Phrygian shaped red cap. Also contains several lines of advertising text, including "All my clothes are Lily white, Water Lily Soap maded them bright"; Water Lily Soap moves dirt & smell"; and "Alas I'm troubled, blue and sad, All other Soap but Water Lily's bad.", Title supplied by cataloger., Name of distributor printed on recto and verso: Joseph I. Keefe, General Agent. 35 South 2nd Street. Philadelphia, Pa., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler and Estate of Helen Beitler.
Date: [ca. 1885]
Location: Library Company of Philadelphia | Print Department Helen Beitler Graphic Ephemera Collection - Trade cards & Blotters [P.2011.10.34x]

Title: What Senator Jones said about Noix de Coco
Description: Illustrated metamorphic trade card and caricature includes two images with paragraphs of text describing each scene. When the card is folded, Senator Jones frowns and is unhappy that his wife did not use Noix de Coco and pushes away the baked goods to her surprise. When the card is opened, a smiling and happy Senator Jones holds a knife in preparation to cut the cake his wife made with Noix de Coco, which she happily displays for him to see. Satirizes Florida Senator Charles William Jones, who abandoned his position ca. 1885 because of mental illness. Warner & Merritt began importing fruit in Philadelphia ca. 1869 and were one of the largest firms importing West Indian fruit in the country by the time of their insolvency in 1884., Advertising text printed on verso promotes Noix de Coco as "the best desiccated cocoanut in the world" and safe for dyspeptics and invalids. Includes a trade mark image depicting three monkeys carrying a large bean. Manufactured only by Warner & Merritt, 50, 52, 54 N. Delaware Ave., Philadelphia., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized., Gift of David Doret.
Date: [ca. 1884]
Location: Library Company of Philadelphia | Print Department trade card - Noix [P.2010.25]

Title: The secret out at last. Why Mrs. Brown has such a perfect figure. Adjustable duplex corset. Made only by the Bortree M'f'g Co., Jackson, Mich. Office & salesroom 15 and 17 Mercer St. New York
Description: Illustrated metamorphic trade card depicting two women standing outside of a bedroom, one peeping through the keyhole of the closed door. The open flap shows a woman, "Mrs. Brown," attired in a corset and undergarments looking at her relflection in a mirror. The Bortree Company started to produce the duplex corset in 1875., Contains advertising text printed on verso: Adjustable duplex corset. The best corset in the world. Perfect in shape, and the most comfortable and durable corset known. Double bone, double steel, double seams. Warranted not to rip. Ask for it! See that the word "Duplex" is stamped on every corset. Made only by the Bortree M'f'g Co., Jackson, Mich. Office & salesroom 15 and 17 Mercer St. New York., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of Helen Beitler., Digitized.
Date: [ca. 1885]
Location: Library Company of Philadelphia | Print Department trade card - Duplex [P.2002.36]

Title: The beginning and the end of life (hold the picture 1 foot away for life and 20 feet for death.) Presented by William Deering & Co. Chicago, Ill. Grain & grass machinery
Description: Illustrated trade card and metamorphic picture depicting two girls playing with their pet dog and toys, strategically placed so that when viewed from afar, the scene forms the shadows of a human skull. William Deering became the sole owner of a reaper company in 1879 in Plano, Illinois and subsequently moved the business to Chicago, Illinois in 1880. The business was incorporated as William Deering & Company in 1883., Advertising text printed on verso promotes various harvesting and mowing machines manufactured by William Deering & Co., including the Junior Deering, the Standard Deering, the Deering Mower, Deering Giant Mower, the Warrior Mower, and the Deering Light Reaper. Informs readers that "the skull duggery practiced by some manufacturers of harvesting machinery, in palming off cheap machines on unsuspecting farmers, finds no favor in the Deering factory.", Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Date: [ca. 1890]
Location: Library Company of Philadelphia | Print Department *trade card - Deering [P.9631.5]

Title: Buckingham's dye for the whiskers
Description: Illustrated metamorphic trade card depicting a before and after bust portrait of a man with a long beard. With the foldout closed, the man frowns through a white beard. With the foldout open, the man smiles through his dyed brown beard., Contains advertising text for R.P. Hall & Co.'s "Buckingham's Dye" and "Vegetable Sicilian Hair Renewer"., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Digitized.
Date: [ca. 1885]
Location: Library Company of Philadelphia | Print Department trade card - Buckingham's [1975.F.56]

Title: The Universal clothes wringer
Description: Metamorphic trade card promoting the American Wringer Company's Universal Wringer. Depicts a racist "before and after" scene with and without the product. The before scene shows an African American laundress "Dinah" wringing clothes by hand over a tub. She states in vernacular speech that "de wringing am awful." A white woman chastises her to "look at these torn clothes." She holds up a square shaped cloth with tears. A clock is visible in the background. The women are shown as bust-length. Dinah wears a kerchief, an open collared shirt, and her sleeves are rolled up. The after scene shows a smiling "Dinah," wringing laundry with a "Universal" clothes wringer under the happy gaze of her employer. The women reach a hand out to one another. Dinah wears a high ruffled collar shirtwaist with a bow at her neck, long sleeves, an apron, and kerchief. A clock rests on a sideboard in the background. The American Wringer Company was established about 1861 and operated until at least the early 20th century. The company often provided a clock as a premium to purchase their laundry equipment., Title from item., Date inferred from attire of figures depicted., Text printed on recto: Oh mistis de wringing am awful, always tear de clothes 'spect dat I neber get through. What Dinah, six o'clock and not done yet! And look at these torn clothes. "What Dinah! Finished washing so soon! Why it's only three o'clock." "Hi golly! Mistis, been done dese two hours dis chile hab no more trouble, since you done got dis wringer. Neber tear de clothes neder., Advertising text printed on verso: The Universal Wringer has the following points of superiority. 1. Rolls of solid white rubber. 2. Rowell's double cog-wheels. 3. Two independent pressure screws. 4. Double cogs at both ends of each roll. 5. Folding apron or clothes guide. 6. Rocking springs of wood and rubber., Distributor's name on verso: J. Russell & Co., Dealers in hardware, carpenters' and machinists' tools, 23 Dwight and 23 Race Streets, Holyoke, Mass., Gift of David Doret., Library Company holds a duplicate copy with a variant distributor [113420.D].
Date: [ca. 1885]
Location: Library Company of Philadelphia | Print Department Goldman Trade Card Collection -American [P.2017.95.6]

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