Book advertisement containing an ornate border surrounding vignette views of the exterior of "Jacob Haehnlen's Lithographic Establishment" and a trompe l'oeil display of overlapping cards with advertising text and types of prints available from the firm. View shows the six-story brownstone and print shop, "Goldmsith Hall," owned by lithographer Haehnlen at 420 Library Street. Signage advertising "J. Haehnlen's Steam Power Printing Rooms" and "J. Haehnlen's Lithographic Rooms" adorn the side of the building in addition to large display windows and an eagle above the entranceway. Also shows street and pedestrian traffic, including a horse-drawn carriage, dray, and cart traveling in the street. Printing sample vignette includes the lithographer's tradecard atop cards advertising tickets; bills of lading; wine, liquor, perfumers, physician's and druggist's labels; "Borders & Titles for Photographic Albums"; diplomas, "Certificates Stock and Deposit;" letter heads; bonds; blanks; show cards; plans; circular cards; checks, notes, and drafts. Haehnlen established his own studio at Goldsmith's Hall in 1866 and operated his business from all but the first floor. The shop included salesrooms and offices, a machine shop, a drying room, lithographic presses, and card, handbill, and pamphlet printing presses. He sold his shop to the firm Lehman & Bolton in 1870. Building destroyed by fire on December 20, 1882., Not in Wainwright., Advertising text for printing rooms printed on verso including promotion "Manufacturer & Importer of Transfer Pictures for Coach and Car Builders.", Published in Edwin Freedley's Philadelphia and its manufactures: a hand-Book of the great manufactories and representative mercantile houses of Philadelphia, in 1867(Philadelphia: Edward Young & Co., 1867), opp. p. 546., Philadelphia on Stone, POSA 47
Creator
Haehnlen, Jacob, b. 1824
Date
[1867]
Location
Library Company of Philadelphia | Books & Other Texts | Rare Am 1867 Free 55213.O.546a
