Collection of ephemera primarily from the pharmaceutical and medical trades. Contains trade cards, business cards, illustrated envelopes, and small-format advertising fliers, calendars, circulars, and cards.

Eskay's food nourishes
Complementary testimonial trade cards, probably originally attached as one item, containing portraits of babies who consumed Eskay's Food manufactured by Smith, Kline & French. First card shows a rosy-cheeked, plump baby, attired in a white gown, and seated on a chair. Advertising text below the image reads "'We put baby on a prominent artificial food which constipated him and reduced his weight that we had to abandon it. At two months old he was a mere skeleton. We commenced the use of Eskay's food and you can see that he is the picture of health.' Mrs. G. J. Gesemyer, Phila., Pa." Second card shows "Jasper Ewing Brady 3d - a typical Eskay's Food baby - son of Capt. J. E. Brady, U.S.A.," rosy-cheeked and attired in a white gown with pink ribbon adornments at his collar. Testimonial text below image reads " 'During November, 1898, he was in Santiago de Cuba and Eskay's food was the means of preserving his life. We have used it continuously since." Third card shows a rosy-cheeked, plump baby, attired only in a diaper, and propped up. Promotional text below image reads " 'You can see by this picture how well Eskay's food has agreed with our boy. He has taken this Food since his birth and we have never had any trouble of any kind. He has always been perfectly healthy.' Mrs. H. S. Davison, Phila., Pa.", Printed on versos: several lines of advertising text promoting the deliciousness and nutritiousness of Eskay's, its cost, as well as testimonials from adult consumers of Eskay's., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of William H. Helfand.
Infancy to old age.
Complementary testimonial trade cards containing portraits of older consumers of Eskay's Food. One card shows "Ebenezer F. Andrews," rosy-cheeked, wearing a beard, and attired in a suit and tie. Testimonial text below the image reads "I am an invalid troubled with indigestion for over 40 years (am now 67). Over a year ago I commenced using Eskay's Food, and can truly say it is the best Food for invalids I have ever tried." Second cards shows "Mrs. Amelia O'Keefe," rosy-cheeked, and attired in a neckerchief adorned with a pin, spectacles, and her white hair pinned under her ears. Promotional text below the image reads "Now over 98 years old, was nourished and sustained through a very critical illness by the use of Eskay's food. She was unable to retain any nourishment on her stomach until she resorted to this Food.", Printed on versos: vignettes showing children playing and individuals near a river, testimonials from parents of babies fed Eskay's, and a description for preparing the modified milk product., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of William H. Helfand.
The little bill poster.
Trade card showing a girl posting a "bill" advertising "Eskay's Albumenized Food for Infants and Invalids" on a wood fence. A satchel lies beside her on the ground. Eskay's food was a modified milk product., Publication date based on copyright statement "copyrighted 1896, S, K, & F. Co. Philadelphia.", Name of artist from several lines of advertising text printed on verso, including two testimonials and premium offer reading, "For three 50-cent wrappers, or their equivalent in value of other sizes, we will send free of all expense a copy of the handsome picture on the other side, in nine colors, size 16 x 25 inches, without any advertising upon it whatever. The original painting is one of the latest works of the celebrated artists, Ida Waugh, and is a handsome work of art. Full directions for mounting accompany each picture., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of William H. Helfand.
Warner's safe rheumatic cure
Trade card showing a girl attending to a man with dwarfism, seated on a chair, and with his two wrapped feet resting on an ottoman. She hands him a bottle of Warner's Safe Rheumatic Cure. Image also shows the box for the cure in the lower right corner. H. H. Warner, entered the patent medicine trade in 1879, and expanded his line of products to include the Safe Rheumatic Cure in 1885. The marketing of his "Safe" cure usually alluded to its benefits to persons whose health was already in peril., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of William H. Helfand.
[William H. Helfand miscellaneous popular medicine ephemera collection]
Collection of ephemera primarily from the pharmaceutical and medical trades. Contains trade cards, business cards, illustrated envelopes, and small-format advertising fliers, calendars, circulars, and cards. Firms and businesses represented include Boston Chemical Company; C.I. Hood & Co.; H.H. Warner & Co.; Maltine Manufacturing Co.; The Newton Horse Remedy Co.; Smith, Kline & French; and Voigt Milling Co. Products advertised include Eskay's albumenized food; cough and kidney cures; balsams; liver pills; heaves and distemper cure; smelling salts; electro-silicon and crudoform liniment; and an obstetric calendar. Illustrations depict various subjects, including storefronts and factories, children, a horse-drawn sulky, a policeman, portraiture, genre and comic scenes, patent medicines, and patriotic and allegorical figures. An envelope containing a vignette of the New York state seal also included as part of the collection., Title supplied by cataloger., Various engravers and printers, including Holyoke Electro. Co.; Ketterlinus; and Rode & Brand Lith. Co., Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012., Gift of William H. Helfand., Housed with William Helfand Graphic Popular Medicine Ephemera Collection.