| Creator | Rae, Julio H. | 
   
      | Contributor | Fisher, Joseph, former owner. | 
   
      | Title | [Plate 10 and advertisements from Rae's Philadelphia pictorial directory & panoramic advertiser. Chestnut Street, from Second
         to Tenth Streets] [graphic]. | 
   
      | Publisher | [Philadelphia: Julio Rae] | 
   
      | Publisher | PA. Philadelphia. 1851 | 
   
      | Date | [1851] | 
   
      | Physical Description | 3 items: lithograph, letterpress, and wood engraving; 24 x 34 cm.(9.5 x 13.25 in.) | 
   
      | Description | Plate depicts section of the 600 block of Chestnut Street (154-213 pre-consolidation). South side includes Swaim’s Building
         (160-164) tenanted by Barnum’s Museum and Edward L. Walker, Music Store and Piano Dealer (160); Lee & Walker, Successors to
         G. Willig, music store (162); and C. G. Henderson & Co., Booksellers and Publishers (164). North side includes Ambrose Smith,
         Druggist (213); F. Mahan, Publisher of Philadelphia Fashions (211); Leonard Benkert, Boot Store (209); Columbia House operated
         by Ferguson & Brothers and tenanted by E. G. Dorsey, Tailor (207). Swaim’s Building adorned with a flag, circus billboard
         illustrated with a seal, and a sign directing individuals to Swaim’s Laboratory. Plate also includes an unidentified residence
         with walled courtyard adjacent to Swaim’s. Swaim’s Building and Swaim’s Laboratory signage (160-164) included on plate as
         pasted-on details. | 
   
      |  | Advertisements promote eight of the businesses depicted and Swaim’s Celebrated Panacea (New York agents Schieffelin Brothers
         & Co., later W.H. Schieffelin & Co.). Swaim’s full-page advertisement contains endorsements, several lines of promotional
         text, including "Beware of Imposition," and a description of the bottle label composed by Philadelphia bank note engravers
         Draper & Co. Smaller advertisements contain promotional text and ornamented type. Barnum’s text includes a description of
         the exhibits and performances at the Lecture Room and Mahan’s provides prices for his fashion plates. | 
   
      | Notes | Title supplied by cataloger. | 
   
      |  | Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012. | 
   
      |  | Folder 11. | 
   
      |  | LCP also holds trimmed duplicate depicting North side [P.2008.34.16.4]. | 
   
      | Subject | Benkert, Leonard. | 
   
      |  | Dorsey, Edward G. | 
   
      |  | Mahan, F. (Francis) | 
   
      |  | Smith, Ambrose. | 
   
      |  | Swaim, Wm. (William) | 
   
      |  | Walker, Edward L. fl. 1849-1857. | 
   
      |  | Barnum's Museum (Philadelphia, Pa.) | 
   
      |  | C.G. Henderson & Co. | 
   
      |  | Columbia House (Hotel : Philadelphia, Pa.) | 
   
      |  | Lee & Walker. | 
   
      |  | Swaim's Building (Philadelphia, Pa.) | 
   
      |  | W.H. Schieffelin & Co. (New York, N.Y.) | 
   
      |  | Commercial streets -- Pennsylvania -- Philadelphia. | 
   
      |  | Booksellers and bookselling -- Pennsylvania -- Philadelphia. | 
   
      |  | Galleries & museums -- Pennsylvania -- Philadelphia. | 
   
      |  | Hotels -- Pennsylvania -- Philadelphia. | 
   
      |  | Music publishing industry -- Pennsylvania -- Philadelphia. | 
   
      |  | Non-prescription drug industry -- Pennyslvania -- Philadelphia. | 
   
      |  | Pharmaceutical industry -- Pennyslvania -- Philadelphia. | 
   
      |  | Publishing industry -- Pennyslvania -- Philadelphia. | 
   
      |  | Shoe industry -- Pennyslvania -- Philadelphia. | 
   
      |  | Tailor shops -- Pennyslvania -- Philadelphia. | 
   
      | Geographic subject | Chestnut Street (Philadelphia, Pa.) -- 600 block. | 
   
      | Genre | Advertisements -- 1850-1860. | 
   
      |  | Letterpress works -- 1850-1860. | 
   
      |  | Lithographs -- 1850-1860. | 
   
      |  | Wood engravings -- 1850-1860. | 
   
      |  | Panoramic views -- 1850-1860. | 
   
      | Provenance | Fisher, Joseph, former owner. | 
   
      | Location | Library Company of Philadelphia| Print Department| albums - Rae - Folder 11 [*Am 1851 Rae, 2975.Q] | 
   
      | Accession number | 2975.Q | 
   
      |  | 2975.Q folder 11-1 | 
   
      |  | 2975.Q folder 11-2 | 
   
      |  | 2975.Q folder 11-3 |