Details
Title Lily White "the flour the best cooks use," Valley City Milling Co. Grand Rapids, Mich. [graphic].
Publisher [United States]
Publisher UNITED STATES. 1890
Date [ca. 1890]
Physical Description 1 print : chromolithograph; sheet 13 x 8 cm (5 x 3 in.)
Description Racist trade card illustration depicting a vignette of a smiling African American infant sitting in a yellow high chair. A cup of water is overturned on the table attached to the high chair and water spills over the edge. The baby gestures toward the cup with her right hand puts her left index finger in her mouth. The barefoot child is attired in a blue, red, and white plaid dress and a white bib with red embroidery. Lily White flour was manufactured by the Valley City Milling Company, which was established in 1884 and eventually became known as the Grand Rapids Roller Mills.
Notes Title from item.
Advertising text on verso: Your children will not hanker after cake and other injurious dainties so much if you provide them wiht light, sweet tasting bread made of Lily White, "the flour the best cooks use." This bread has the good old fashioned bread flavor which children like and the more they eat of it the better their general health will be. Give them more bread and less meat. Always for sale by the dealer who gave you this card. Valley City Milling Co. Grand Rapids, Mich.
Gift of David Doret.
Subject Valley City Milling Company.
African American children -- Caricatures and cartoons.
African American infants.
Flour & meal industry -- Michigan -- Grand Rapids.
Racism in popular culture.
Genre Chromolithographs. -- 1880-1890.
Trade cards. -- 1880-1890.
Location Library Company of Philadelphia| Print Department| Goldman Trade Card Collection - Valley [P.2017.95.181]
Accession number P.2017.95.181

In Collections