Jump to navigation
Main menu
LCP Home
Search
Search Library Catalog
Search Digital Collections
How to Search the Collections
Access Terms Used in Our Catalogs
Finding Aids
Explore
Browse Collections
LCP News
Social Media
Exhibitions
Podcast
Academic Programs
Overview
Fellowships
Innovation Award
Biennial First Book Award
Seminars
Program in African American History
Program in Early American Economy and Society
The Davida T. Deutsch Program in Women’s History
Visual Culture Program
Research
Overview
Subject Guides
Finding Aids
Online Exhibitions
Bookbinding Research
Using the Library
Overview
Hours, Access, & Location
Rights & Reproductions
How to Search Collections
Potentially Harmful Materials and Descriptions Statement
Online Resources
Events
Upcoming Events
Seminars
LCP News
LCP Press Resources
Projects
Beyond Glass Cases
Library Company Papers Project
Hearing Voices
Imperfect History
Fireside Chats
Support the Library
Overview
Donate Online!
Join & Renew Membership Online
Support: Shareholding
Lecture in Honor of John C. Van Horne
Membership Benefits
Planned Giving
Annual Dinner
Junto
About LCP
Annual Reports
Staff
Board of Trustees
Employment
Affiliations
LCP Blog
Press Resources
LCP Privacy Policy
Overview and History
LCP FAQ Sheet
Lily White "the flour the best cooks use," Valley City Milling Co. Grand Rapids, Mich. [graphic].
You are here
Browse Collections
›
Race and Visual Culture Digital Collection
›
Gwen Goldman African Americana Trade Card Collection
Back to top
Details
Title
Lily White "the flour the best cooks use," Valley City Milling Co. Grand Rapids, Mich. [graphic].
Publisher
[United States]
Publisher
UNITED STATES. 1890
Date
[ca. 1890]
Physical Description
1 print : chromolithograph; sheet 13 x 8 cm (5 x 3 in.)
Description
Racist trade card illustration depicting a vignette of a smiling African American infant sitting in a yellow high chair. A cup of water is overturned on the table attached to the high chair and water spills over the edge. The baby gestures toward the cup with her right hand puts her left index finger in her mouth. The barefoot child is attired in a blue, red, and white plaid dress and a white bib with red embroidery. Lily White flour was manufactured by the Valley City Milling Company, which was established in 1884 and eventually became known as the Grand Rapids Roller Mills.
Notes
Title from item.
Advertising text on verso: Your children will not hanker after cake and other injurious dainties so much if you provide them wiht light, sweet tasting bread made of Lily White, "the flour the best cooks use." This bread has the good old fashioned bread flavor which children like and the more they eat of it the better their general health will be. Give them more bread and less meat. Always for sale by the dealer who gave you this card. Valley City Milling Co. Grand Rapids, Mich.
Gift of David Doret.
Subject
Valley City Milling Company.
African American children -- Caricatures and cartoons.
African American infants.
Flour & meal industry -- Michigan -- Grand Rapids.
Racism in popular culture.
Genre
Chromolithographs. -- 1880-1890.
Trade cards. -- 1880-1890.
Location
Library Company of Philadelphia| Print Department| Goldman Trade Card Collection - Valley [P.2017.95.181]
Accession number
P.2017.95.181
In Collections
Gwen Goldman African Americana Trade Card Collection
Log In