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Life nothing without the Alden vinegar [graphic].
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Gwen Goldman African Americana Trade Card Collection
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Details
Contributor
Dillingham, L.H., distributor.
J.H. Bufford's Sons Lith., printer.
Title
Life nothing without the Alden vinegar [graphic].
Publisher
[Boston] ; New York : Bufford
Publisher
MASS. Boston. 1880
Date
[ca. 1880]
Physical Description
1 print : chromolithograph ; sheet 7 x11 cm (2.5 x 4 in.)
Description
Trade card promoting Alden Fruit Vinegar and depicting a racist scene of a barefooted, African man and a tiger gaurding a barrel marked "The Alden Fruit Vinegar." In the right, the man looks toward the tiger and holds a spilling bucket in his hand as he runs away from the tiger. In the left, the tiger threateningly crouches and roars on a rock. The man carries a spear across his back and holds a shield. He is attired in red-striped shorts attahced to a red-striped sash over his left shoulder, and a headband adorned with two feathers. In the background are palm fronds and thick grass. Brothers John Tolman and Walter Alden founded Alden bro., later Alden Vinegar Company in St. Louis in 1878. The business expanded to Chicago, Philadelphia, and New York. By 1907, the business collapsed.
Notes
Title from item.
Distributor's name on verso: For sale by L.H. Dillingham, dealer in staple and fancy groceries, Valparaiso, Ind.
Advertising text printed on recto: Life nothing without the Alden vinegar.
Advertising text printed on verso: The Alden Fruit Vinegar, unequalled for purity and excellence. The highest scientific authorities having analyzed, say: "It is a pure, wholesome vinegar produced by natural fermentation from fruits."
Text printed on the recto: [Bu]fford. Boston & New York.
Gift of David Doret.
Subject
Alden Vinegar Company.
Africans -- Caricatures and cartoons.
Barrels.
Pails.
Racism in popular culture.
Spears.
Vinegar industry -- Missouri -- St. Louis.
Tigers.
Genre
Chromolithographs -- 1880-1890.
Trade cards -- 1880-1890.
Associated name
Dillingham, L.H., distributor.
Printer
J.H. Bufford's Sons Lith., printer.
Location
Library Company of Philadelphia| Print Department| Goldman Trade Card Collection - Alden [P.2017.95.5]
Accession number
P.2017.95.5
In Collections
Gwen Goldman African Americana Trade Card Collection
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