Jump to navigation
Main menu
LCP Home
Search
Search Library Catalog
Search Digital Collections
How to Search the Collections
Access Terms Used in Our Catalogs
Finding Aids
Explore
Browse Collections
LCP News
Social Media
Exhibitions
Podcast
Academic Programs
Overview
Fellowships
Innovation Award
Biennial First Book Award
Seminars
Program in African American History
Program in Early American Economy and Society
The Davida T. Deutsch Program in Women’s History
Visual Culture Program
Research
Overview
Subject Guides
Finding Aids
Online Exhibitions
Bookbinding Research
Using the Library
Overview
Hours, Access, & Location
Rights & Reproductions
How to Search Collections
Potentially Harmful Materials and Descriptions Statement
Online Resources
Events
Upcoming Events
Seminars
LCP News
LCP Press Resources
Projects
Beyond Glass Cases
Library Company Papers Project
Hearing Voices
Imperfect History
Fireside Chats
Support the Library
Overview
Donate Online!
Join & Renew Membership Online
Support: Shareholding
Lecture in Honor of John C. Van Horne
Membership Benefits
Planned Giving
Annual Dinner
Junto
About LCP
Annual Reports
Staff
Board of Trustees
Employment
Affiliations
LCP Blog
Press Resources
LCP Privacy Policy
Overview and History
LCP FAQ Sheet
Lautz Bro's and Co.'s soaps Buffalo NY. U.S.A. Beat that if you can. [graphic].
You are here
Browse Collections
›
Race and Visual Culture Digital Collection
›
Gwen Goldman African Americana Trade Card Collection
Back to top
Details
Title
Lautz Bro's and Co.'s soaps Buffalo NY. U.S.A. Beat that if you can. [graphic].
Publisher
New York: Chas. Shields' Sons, 20 & 22 Gold St
Publisher
N.Y. New York. 1885
Date
[ca. 1885]
Physical Description
1 print : chromolithograph ; sheet 11 x 8 cm (4.5 x 3 in.)
Description
Racist trade card depicting a well-dressed white man "cleaning" an African American man. The men smile and stand behind a laundry bucket of soapy water marked "Beat That If You Can. Soaps" on a table labeled "U.S.A." The white man holds the top of the African American's head with his left hand and a soapy brush with his right. The African American man looks toward the white man and raises up his left hand. The right half of his face is depicted with a white skin tone. The white man has mutton chops, and wears a brown jacket, a blue bowtie, and a monocle. The black man wears a red button-down shirt with an open collar. Lautz Bros. & Co. was originally founded in 1853 in Buffalo, New York as the Lautz Company by German immigrant Wilhelm Lautz Sr. After his death in 1866, his wife, sons, and grandsons continued to run the firm from Buffalo, New York through the early 20th century.
Notes
Title from item.
Advertising text printed on verso: Use Lautz Bros. & Co's. Pure and Healthy Soaps! No so-called Greases used in manufacturing them, but made only from the best material obtainable. Acme Soap, (Cut Full Pounds.) Is the best Bar Soap in the Market. Try it! Nos. 24, 26, 28, 30, 32, 34, 36, 38 and 40 Hanover Street, Buffalo, N.Y. Branch Offices. No. 163 Chambers Street, New York. No. 13 South Front Street, Philadelphia. No. 38 River Street, Chicago.
Printer's imprint in upper and lower right margins of print.
Gift of David Doret.
Subject
Lautz Bros. & Co.
African American men -- Caricatures and cartoons.
Chemical industry -- New York -- Buffalo.
Cleaning.
Racism in popular culture.
Soaps.
Genre
Chromolithographs -- 1880-1890.
Trade cards -- 1880-1890.
Location
Library Company of Philadelphia| Print Department| Goldman Trade Card Collection - Lautz [P.2017.95.102]
Accession number
P.2017.95.102
In Collections
Gwen Goldman African Americana Trade Card Collection
Log In