Details
Title Look back gentlemen, into the future / W. [graphic].
Publisher [Philadelphia] : [publisher not identified]
Publisher PA. Philadelphia. 1890
Date [1890]
Physical Description 1 print : chromolithograph ; 11 x 7 cm (4.5 x 3 in.)
Description Racist trade card promoting Frederick A. Rex & Company's Peerless Coffee and depicting a caricature of an African American man peddler standing on a stage. The man, attired in a blue plaid suit with gold buttons, a white shirt with an enormous collar around the neck, and black shoes, is portrayed with an oversized head and exaggerated features. He stands behind a small table on a stage, places his left hand on the table, raises his right hand in the air, and winks his left eye. In the right on the stage is top hat turned upside down with an orange cloth coming of out it. In the left leaning against the table is a green umbrella with a black handle. Frederick A. Rex (1850-1916) founded the Frederick A. Rex Company in the 1880s which manufactured coffee and tea. The firm had an office in Philadelphia and a mill in Camden, N.J.
Notes Title from item.
Place of publication from place of operation of advertised business.
Date deduced from history of advertised business.
Advertising text printed on verso: The Peerless Coffee, finest coffee sold. Always ask your Grocer for this Popular Brand, and you will be sure to have the best. Roasted and packed by Fred'k A. Rex & Co. 39 North Front St. Philadelphia. Mills, Camden, N.J. Illustration of a square package labeled, "The Peerless Coffee."
Gift of David Doret.
Library copy has manuscript inscription on the verso: Emma J. Hottle.
Subject Frederick A. Rex & Co.
African American men -- Caricatures and cartoons.
Coffee industry -- Pennsylvania -- Philadelphia.
Peddlers.
Public speaking.
Racism in popular culture.
Stages (Platforms).
Genre Chromolithographs -- 1880-1890.
Trade cards -- 1880-1890.
Location Library Company of Philadelphia| Print Department| Goldman Trade Card Collection - Fredrick [P.2017.95.65]
Accession number P.2017.95.65