Details
Contributor Roseland, Harry Herman, 1866-1950, artist.
Knox, Charles B., 1855-1908, publisher.
Title The First lesson [graphic] : An exceptional offer to the users of Knox gelatine.
Publisher [Johnstown, N.Y.] : [Charles B. Knox]
Publisher N.Y. Johnstown. 1905
Date 1905
Physical Description 1 print : lithograph ; sheet 9 x 12 cm (3.5 x 5 in.)
Description Racist trade card promoting Knox Gelatine and depicting an African American woman domestic making a gelatin molded dessert with a white girl. Shows an African American woman domestic attired in a head kerchief, spectacles, a patterned shawl, and a white, long-sleeved shirt, sitting in a kitchen behind a table. She teaches the white girl, attired in a hair bow and a striped dress with a ruffled collar, how to decorate a molded gelatin dessert and places a berry on top it. The girl has a bowl of berries in front of her and holds a spoon with a berry on it. On the table there is a mold, a glass, a lid, a knife, a pitcher, and a box labeled, “Knox’s Gelatine.” In the background is a brick hearth with pots and an oven in the right. Charles B. Knox (1855-1908) of Johnstown, New York discovered a method of granulating gelatine in 1889, which made it practical and easy to use. Charles died in 1908, and his wife Rose Knox ran the company for the next forty years. The Company continues to operate into the 21st century.
Notes Title from item.
Place of publication from place of operation of advertised business.
Publication information and date from the copyright statment: Copyright 1905 By Chas. B. Knox.
Advertising text on verso: We have had reproduced in its original colors Harry Roseland’s famous painting, “The First Lesson.” The other side of this card gives only a faint idea of what the picture really is. The large reproduction has twelve (12) distinct colors in it, is reproduced on heavy plate paper having all the appearance of canvas, and it would take an expert to tell it from the original. The original hangs in Mr. Knox’s home, and there are no reproductions of it except those referred to on this card, and if these were on sale in the art stores they would cost at the very least $5 each. The size of the picture is 20 x 27, and it is ready for framing. We want the users of Knox Gelatin to have a copy of this painting and we will send you one upon receipt of ONE empty Knox Gelatine box and 10c in coin or stamps to cover cost of packing and mailing. The supply of these pictures is limited, so if you want one you must act quickly. After receiving the picture, if you are not entirely satisfied with it, return it, and your 10c will be refunded by next mail. Address, Art Department, Knox Gelatine, Johnstown, N.Y., U.S.A. Knox Gelatine is the best Gelatine in the world. It is made from absolutely pure stock; is granulated and can be measured with a spoon like sugar; dissolves in two minutes and mold in half an hour. Each package makes a half gallon of jelly; is clear and sparkling and needs no clarifying. Pink coloring for fancy desserts in every package. It is guaranteed to comply with the National Pure Food Law, and it is always sold under the broad guarantee of “Your Money Back If For Any Reason You Are Dissatisfied.”
Gift of David Doret.
Subject Charles B. Knox Gelatine Co.
African American household employees -- Caricatures and cartoons.
African American women -- Caricatures and cartoons.
Cookery.
Food industry -- New York (State) -- Johnstown.
Gelatin.
Gelatin desserts.
Girls.
Racism in popular culture.
Teaching.
Genre Lithographs -- 1900-1910.
Trade cards -- 1900-1910.
Printer Knox, Charles B., 1855-1908, publisher.
Location Library Company of Philadelphia| Print Department| Goldman Trade Card Collection - Knox [P.2017.95.100]
Accession number P.2017.95.100

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