Details
Title "Ariosa" Coffee. One gleam of consolation. From "Judge" by permission [graphic].
Publisher [New York] : [publisher not identified]
Publisher N.Y. New York. 1880
Date [ca. 1880]
Physical Description 1 print : chromolithograph ; sheet 13 x 8 cm (5 x 3 in.)
Description Trade card promoting Arbuckle's Ariosa Coffee. Depicts a racist caricature originally published in the satirical periodical “Judge” of an older African American woman and older, African American Deacon in conversation. The figures are portrayed with exaggerated facial features and speaking in the vernacular. They stand across from each other in a home setting. "Mrs. Johnson" is attired in a attired in a yellow apron over a black dress, a red vest, and an orange, head kerchief. She has a pipe in her mouth. "Deacon Smith" is attired in a top hat, blue coat over a white collared shirt with red bow tie, brown pants, black shoes, spectacles, and leans on a cane. Depicts Deacon Smith providing comforting words to Mrs. Johnson after she "loose de bigges' chile." The Deacon consoles "Providence am allus mercies in disguise" to which Mrs. Johnston agrees the child was "allus a mon-st'ous eatah." In the background is a steaming kettle on a small stove with a chimney pipe. On the verso is an illustration showing the exterior of the Arbuckle Ariosa Coffee's Brooklyn factory near a dock. View includes men loading train cars, horse-drawn wagons, and ships with cargo. Brothers John and Charlie Arbuckle, Arbuckle Bros., established their factory and warehouse in Brooklyn in 1881 after they invented a machine that roasted, ground, and packaged coffee into bags. Their first national brand was patented under the name Arbuckle’s Ariosa. The company succeeded into the 20th century. Following John’s death in 1912 the company declined and was broken up by the Arbuckle family in the late 1930s.
Notes Title from item.
Place of publication deduced from place of operation of advertised business.
Text printed on recto: Mrs. Johnson (mournfully)--"Ah deacon! It am very hard to loose de bigges' chile I's got." Deacon Smith (consolingly)-- "Dat am true, Mrs. Johnsing; but dese cha'tisements of Providence am allus mercies in disguise." Mrs. Johnson (meditatively)-- "Y-e-e-s; Jeems was allus a mon-st'ous eatah."
Advertising text printed on verso: "Ariosa" Coffee. No. 96. 839,972 pounds roasted daily. The enormous consumption of the popular brand gives proof that for strength, purity and deliciousness it has no equal.
Gift of David Doret.
Subject Arbuckle Bros.
African Americans -- Caricatures and cartoons.
Clergy.
Coffee industry -- New York (State) -- New York.
Older people.
Racism in popular culture.
Stoves.
Genre Chromolithographs -- 1880-1890.
Trade cards -- 1880-1890.
Location Library Company of Philadelphia| Print Department| Goldman Trade Card Collection -Arbuckle [P.2017.95.7]
Accession number P.2017.95.7

In Collections