| Contributor |
Phillips, Emily, 1822-1909, collector. |
|
Jallet, Minot & Co., printer. |
| Title |
Ask for Liebig Company's extract of meat. [graphic]. |
| Publisher |
Paris : Jallet, Minot & Co., 5 Rue Béranger |
| Publisher |
FRANCE. Paris. 1880 |
| Date |
[ca. 1880] |
| Physical Description |
1 print : chromolithograph ; sheet 7 x 10 cm (2.75 x 4 in.) |
| Description |
Trade card promoting the Liebig Company and showing three Japanese boys, depicted in racist caricature, bowing to an oversized
container with a label inscribed: "Extractum carnis Liebig manufactured by the Liebig's Extract of Meat Company limited, London..."
Shows the boys, attired in yellow pants; colorful tunics of blue, red, or green; and green and red cloth slip-on shoes, kneeling
and bowing. The figure in the middle and in the right wear chonmage haircuts with a braid. In the left, a Japanese-style building
and archway are visible. Von Liebig, a German-born chemist, who developed a manufacturing process for meat extract in 1840,
established the Liebig Extract of Meat Company in 1865. The extract was marketed as an alternative to meat.
|
| Notes |
Title from item. |
|
Date inferred from dates of operation of advertising business. |
|
Advertising text printed on verso: Ask for Liebig Company’s extract of meat. Being the finest meat-flavouring ingredient.
None genuine without the fac-simile of Baron Liebig, the inventor’s signature in blue color across the label. Avoid all imitation
extracts. Directions. Beef-tea. Efficient tonic in all cases of weakness and digestive disorder. Dissolve a quarter of a tea-spoonful
of Liebig Company’s extract in a breakfast cup of boiling hot water, and plenty of salt, this will make a strong and clear
beef-tea. You may add according to taste a tea-spoonful of Madeira, Sherry or Port wine or the yolk of a fresh egg, or a trifle
of fresh butter or some bread or a boiled potato. A slight addition of Worcestershire sauce is liked by many. This beef-tea
acts as a pleasant tonic especially when taken in the morning, and may well be taken several times a day. Soups. A variety
of excellent meat and vegetable soups may be made with the aid of the Liebig Company’s extract and any soup will acquire at
once strength and fine flavor by a slight addition of extract. Vegetable soup. Potato, pea, rice soup, etc. Boil the vegetables,
etc. sufficiently with a little fat, a few bones or some slices of meat, or some fresh butter, add extract and salt according
to taste. Sauces. Both strength and flavor imparted by the extract. Night-cap. This beef-tea soothes and settles the stomach,
allays brain excitement and induces sleep. “The most admirable and successful Night-Cap.” Dr. Harry Lobb.
|
|
Cataloging funded by a grant from the National Endowment for the Humanities (PW-506-19-10), 2010-2012. |
|
Digitized. |
|
RVCDC |
| Subject |
Liebig’s Extract of Meat Company. |
|
Adoration. |
|
Boys -- Japanese. |
|
Flavoring essences. |
|
Japanese. |
|
Japonism. |
|
Orientalism. |
|
Patent medicines. |
|
Racism in popular culture. |
|
Spice trade -- England -- London. |
|
AAPI. |
| Genre |
Trade cards -- 1870-1880. |
|
Chromolithographs -- 1870-1880. |
| Location |
Library Company of Philadelphia| Print Department| trade card - Liebig [1975.F.296] |
| Accession number |
1975.F.296 |
