Contributor |
J.R. Day & Bro., distributor. |
|
Charles Shields Sons, publisher. |
Title |
Smoke Day's standard of the world Durham smoking tobacco [graphic]. |
Publisher |
New York : Chas. Shields' Sons, 20 & 22 Gold St |
Publisher |
N.Y. New York. 1880 |
Date |
[ca. 1880] |
Physical Description |
1 print : chromolithograph ; sheet 35 x 27 cm (13.25 x 10.75 in.) |
Description |
Racist advertisement for J.R. Day and Brother smoking tobacco depicting a horse race between two African American men jockeys,
portrayed in caricature. In the right, the jockey, attired in a blue and yellow cap and long-sleeved shirt, yellow pants,
and riding boots, grimaces as he holds the reins to his white horse. The winning jockey, attired in a red and white striped
cap and long-sleeved shirt, yellow pants, and riding boots, grasps the reins as his body lifts off of his brown horse. He
screams, “Bound to win!” In the background, white men, all smoking pipes with "Day's Standard" tobacco, watch the race from
a spectators' box behind a fence inscribed, "They all smoke it?" James R. Day left W.T. Blackwell & Co. in 1878 and applied
for a patent for his smokeless tobacco in 1879.
|
Notes |
Title from item. |
|
Date inferred from operation of the advertised business. |
|
Text printed below image: Manufactured by Jas. R. Day, Late of the firm of W.T. Blackwell & Co. for J.R. Day & Bro, Durham,
N.C.
|
|
Gift of Carol Baldridge, 1997. |
|
RVCDC |
|
Description revised 2021. |
|
Access points revised 2021. |
|
Part of digital collections catalog through a grant from the Institute of Museum and Library Services as administered by the
Pennsylvania Department of Education through the Office of the Commonwealth Libraries, and the Commonwealth of Pennsylvania,
Tom Corbett, Governor, 2013-2014.
|
Subject |
J.R. Day & Brother. |
|
African American jockeys. |
|
African American men -- Caricatures and cartoons. |
|
African Americans in advertising. |
|
African Americans -- Caricatures and cartoons. |
|
Horse racing -- United States. |
|
Racism in popular culture. |
|
Smoking. |
|
Spectators. |
|
Tobacco industry -- North Carolina -- Durham. |
Genre |
Advertisements -- 1870-1880. |
|
Chromolithographs -- 1870-1880. |
Printer |
Charles Shields Sons, publisher. |
Location |
Library Company of Philadelphia| Print Department| *GC - Advertisements [P.9525] |
Accession number |
P.9525 |